Bob Abbate Marketing

11/11/2022

For our freedom. For our liberty. For our country. We thank you for your service.

09/30/2022

Lunch with the Bammers under the palm trees!

09/11/2022

Bob here, jumping on to proudly share the news that today marks the 25th Anniversary of Bob Abbate Marketing. I’d like to thank the BAM team (aka "The Bammers). It is because of your talent and dedication that we can celebrate this achievement today. And I’d like express our appreciation to our clients. For a quarter of a century, we have always strived to boldly build your brands and power your sales with smart ad strategies and killer creative. And in return, you energize us to work even harder and smarter for you. Finally, a big thank you to our suppliers and media partners for your dedication to our agency and our clients. I personally consider all of you... our team, our clients and our partners, valued members of "The Bamily." The best is yet to come. Cheers to 25 years!

03/28/2022

We WILL we WILL ROCK you!

10/08/2021

Bob Abbate Marketing updated their phone number.

Bob Abbate Marketing updated their phone number.

10/08/2021

Bob Abbate Marketing updated their address.

Bob Abbate Marketing updated their address.

10/08/2021

3 in 4 Spurred to Spend More At Small Businesses by Promotions - Bob Abbate Marketing

The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Smart small businesses should combine value-oriented pricing with an expert staff and reliable after-the-sale support for results that add up to more than the sum of the parts. In this feature from Marketing Charts, the research indicates that while the pandemic brought about many negative consequences, it appears to have driven more US consumers in the direction of small businesses.

  The #1 reason consumers shop at small businesses is the availability of promotions and discounts. Saavy small businesses should combine value-oriented pricing with an expert staff and reliable after-the -sale support for results that add up to more than the sum of the parts. In this feature from ...

09/25/2021

TONIGHT! Saturday, September 25th, SHU Community Theatre presents The DooW*p Project, featuring stars of Broadway’s Jersey Boys, Motown: The Musical and A Bronx Tale. The evening of song traces the evolution of DooW*p from the classic sound of five guys singing harmonies on a street corner to the biggest hits on the radio.

Get tickets at https://kont.ly/DooW*pProject.

*pProject

09/25/2021

TONIGHT! Saturday, September 25th, SHU Community Theatre presents The DooW*p Project, featuring stars of Broadway’s Jersey Boys, Motown: The Musical and A Bronx Tale. The evening of song traces the evolution of DooW*p from the classic sound of five guys singing harmonies on a street corner to the biggest hits on the radio.

Get tickets at https://kont.ly/DooW*pProject.

*pProject

09/24/2021

DID YOU KNOW... 60% of US consumers say that supporting small, family-owned or local businesses is important to them.

09/23/2021

The Doo W*p Project

Don't miss The DooW*p Project featuring stars of Broadway’s Jersey Boys, Motown: The Musical and A Bronx Tale at the SHU Community Theatre on Saturday, September 25th. This evening of song traces the evolution of DooW*p from the classic sound of five guys singing harmonies on a street corner to the biggest hits on the radio.

Get tickets at https://kont.ly/DooW*pProject.

*pProject

09/23/2021

Coming this Friday, September 24th at 7pm, "Connecticut Coffee House" is a series presenting Connecticut's best singer/songwriters featuring Stephen Peter Rodgers with Coley O’Toole (of We The Kings), Melissa Mulligan, Dylan Connor and Almost July.

Tickets available at https://kont.ly/ConnecticutCoffeehouse.

09/22/2021

The BAM Team is meeting all sorts of smart business folks at the Bridgeport Regional Business Expo.

09/21/2021

Please stop by the Bob Abbate Marketing table and say hi to the Bammers at the 2021 Bridgeport Regional Business Expo. This exciting business event is happening from 11 'til 5 tomorrow at the Holiday Inn Bridgeport-Trumbull-Fairfield. Networking, workshops, panel discussions and so much more. I'm looking forward to meeting you!

08/23/2021

Really creative package design for low carb rolls by a Taiwan bakery!

08/17/2021

Branding Your Family-Owned Small Business After the Pandemic - Bob Abbate Marketing

The way small businesses advertise to and interact with customers has changed. Still, many businesses are "stuck in the mud", trying to make the same old marketing strategies work. There are better ways to move a small business forward, ways that can help your small business get traction and reach new customers.

To say that our world has been turned upside down over the last year and half would be a gross understatement. The way we find and interact with customers has changed. Unfortunately, many family owned and operated businesses are “stuck in the mud”, still trying to grow the same old brand using t...

07/04/2021

Happy 4th of July from all of us at BAM!

06/18/2021

BAM Happy Father's Day

From the Bamily to all the Dads in your family... Happy Father's Day!

03/12/2021

As CTV viewership surges, YouTube is people’s Main Stream - Bob Abbate Marketing

120 million people in the US streamed YouTube or youTube TV on their TV screens in December 2020. If you're a TV advertiser and CTV/OTT is not a part of your media mix, let Bob Abbate Marketing show you how to reach this important segment of your potential customer base.

The last year marks a massive paradigm shift on the TV screen, as more people than ever turn to YouTube on connected TVs (CTV) not only to find happiness and be entertained, but to feel connected and fulfill their needs. Whether it’s leaning back with a good movie, dancing along to the hottest mus...

02/08/2021

Did The Super Bowl make Reddit a household name? - Bob Abbate Marketing

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink.

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink:   Reddit didn’t actually purchase a national spot in the CBS broadcast. They place spot buys in...

02/08/2021

Did The Super Bowl make Reddit a household name? - Bob Abbate Marketing

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink.

If you were watching Super Bowl, and you live in select markets, you might have caught Reddit’s 5 second ad. If you live elsewhere, or if you were busy grabbing more wings, here it is. Don’t blink:   Reddit didn’t actually purchase a national spot in the CBS broadcast. They place spot buys in...

02/08/2021

If you missed the Reddit five second Super Bowl spot, here’s a screen grab of it.

01/22/2021

Bernie and the Bammers!

01/19/2021

Is Advertising an Expense or an Investment? - Bob Abbate Marketing

Successful businesses view advertising as an investment rather than an expense, an investment in the future viability of their businesses.

  What do many companies do when faced with “times like these?” They stop advertising! But why? Marketing budgets get cut first because they are often viewed as non-essential costs. It’s easy to look at your marketing budget and wonder if it’s worth continuing to spend money on it. However,...

01/15/2021

When you outsource your marketing, you gain a team of experts all under one roof, focused on one thing…to ensure your company is getting value from your media investment, and is sending the right message to the right audience. Learn more about how we can help at bobabbatemarketing.com/planners-are-winners.

01/13/2021

Failing to plan is planning to fail. BAM’s multimedia marketing plans align social, digital and traditional advertising to maximize ROI. Do you have a marketing plan? Let’s work together to stack the odds in your favor. Fill out our contact form to get the conversation started. bobabbatemarketing.com/planners-are-winners

01/11/2021

Planners are winners. If your company is heading into 2021 without a marketing plan, you're at a distinct disadvantage. Right now we’re offering a limited number of free 30-minute marketing consultations over Zoom. Learn more about how we can help at bobabbatemarketing.com/planners-are-winners.

01/08/2021

If you’d like to learn more about how OTT advertising can help your business, we’re happy to send you our complimentary e-book titled “What is OTT Advertising and How to Leverage it for Your Brand.” Visit our website to download the guide at bobabbatemarketing.com/ott-ads.

01/06/2021

Are you wasting advertising dollars on people who may not be your target audience? Learn how to combine OTT Advertising with the precision of Geofencing to reach those who are most likely to become your customer. bobabbatemarketing.com/ott-ads

01/04/2021

Are you a TV advertiser? OTT advertising can help you reach the 31.2 million households that have cut the cable cord this year. Learn how OTT works and how it can help your business. bobabbatemarketing.com/ott-ads.

12/30/2020

May the New Year bless you with health and happiness.

12/23/2020

Merry Christmas from Bob Abbate Marketing

From the Bamily to you and your family, we wish you a Merry Christmas, and a healthy, happy and peaceful new year.

12/22/2020

Dennis House returns to TV as political anchor for News 8

CT News Anchor Dennis House Moves To WTNH News 8.

Dennis House will join News 8 as chief political anchor in January.

12/17/2020

Are you a TV advertiser? OTT advertising can help you reach the 31.2 million households that have cut the cable cord this year. Want to learn how OTT works and how it can help your business? Download our complimentary E-Book at bobabbatemarketing.com/ott-ads.

11/26/2020

We're grateful to all our clients, colleagues, and partners. We wish you all a peaceful and Happy Thanksgiving.

11/20/2020

The Bammers will be shopping small this Saturday. Will you?

11/18/2020

CT business colleagues: Got 10 minutes? Apply for the CT DECD CARES $5,000 Small Business Grant. But hurry, the application deadline is at 5:00 pm tomorrow!

REMINDER -- DEADLINE to apply for the CT CARES Small Business Grant Program is Thursday, November 19th at 5:00pm.

Eligible businesses and nonprofits can receive a one-time $5,000 grant to be disbursed by December 30, 2020.

Program details and application at: https://portal.ct.gov/DECD/Content/Coronavirus-Business-Recovery/CT-CARES-Small-Business-Grant-Program.