15/11/2023
The Most Important Story You'll Ever Tell As A Business.
As a business owner, the story you tell shapes how people see your brand. It's what turns strangers into customers and skeptics into fans. But in the noisy world of social media, standing out takes more than a clever hashtag or cute photo. To truly connect, you need an authentic story that resonates.
Here's the secret...your story isn't about you! It has to be about your audience. As Ben Edlund said, "Think of every character as a main character. They believe they're the main characters in their stories. No one should just be an obstacle."
Unfortunately, most businesses create their audience...and even their prospects like obstacles to overcome...or dare I say, dragons to slay in their own story. When you're trying to defeat your customer you aren't trying to help them live a better story.
Today, take some time to reflect on your story. Who do you serve? What do they want? How are you going to help them get it? Craft your narrative thoughtfully and share it across your platforms. Storytelling is a skill - the more you do it, the better you'll get. Be genuine, be relatable, be you.
And above all, tell your story in a way that invites viewers to see themselves as they want to be.
