9Lenses 9Lenses is an interactive assessment platform that allows B2B marketing & sales teams to engage their audience, identify qualified prospects, and source opportunities that convert to larger deals in less time.

9Lenses, the digital consulting platform, helps consultants win new business, improve the quality of insight, and increase connectivity. Client data is too valuable to allow data points to get lost between engagements, and your intellectual property is too important to allow it to leave your organization when employees do. Finally, by using point-in-time surveys that are unique to engagements, con

9Lenses, the digital consulting platform, helps consultants win new business, improve the quality of insight, and increase connectivity. Client data is too valuable to allow data points to get lost between engagements, and your intellectual property is too important to allow it to leave your organization when employees do. Finally, by using point-in-time surveys that are unique to engagements, con

Operating as usual

02/26/2021
MarketingGoals(Ep.7)(AudioOrange)

As you begin to focus more on the quality of leads, your goals will change. 📈

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

#RevenueRule: Quality of leads trumps the quantity. Don’t bombard salespeople with leads that aren’t qualified. Focus on...
02/25/2021

#RevenueRule: Quality of leads trumps the quantity. Don’t bombard salespeople with leads that aren’t qualified. Focus on leads that will impact your business. 📈

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

#RevenueRule: Quality of leads trumps the quantity. Don’t bombard salespeople with leads that aren’t qualified. Focus on leads that will impact your business. 📈

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

02/24/2021
IntentData(Ep.7)(AudioOrange)

Intent data has been all the buzz in marketing/sales lately. In the latest segment of #theRevenueHustle, Jessica Dodson goes over how to use that intent data to your advantage.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

02/23/2021
QualifiedPeople(Ep.7)(Orange)

You don’t need more leads. You need more QUALIFIED leads.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

Many organizations are falling behind on marketing budgets. What do you think is a good marketing investment in 2021? Co...
02/22/2021

Many organizations are falling behind on marketing budgets. What do you think is a good marketing investment in 2021? Comment below.

Many organizations are falling behind on marketing budgets. What do you think is a good marketing investment in 2021? Comment below.

02/19/2021
BetterPartner(Ep.7)(Orange)

Learn how to be a better salesperson/marketer at the top of the funnel.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

#RevenueRule: Target those who demonstrate intent to buy. Are they downloading specific white papers? Filling out assess...
02/18/2021

#RevenueRule: Target those who demonstrate intent to buy. Are they downloading specific white papers? Filling out assessments? Visiting certain web pages? Asking certain questions?
--->Gauge their interest and then target them.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

#RevenueRule: Target those who demonstrate intent to buy. Are they downloading specific white papers? Filling out assessments? Visiting certain web pages? Asking certain questions?
--->Gauge their interest and then target them.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

02/17/2021
HandingLeads(Ep.7)(AudioOrange)

Are you just passing off leads to your sales team without any content? In the latest episode of #theRevenueHustle, Jessica Dodson gives us a step by step play on what you should do before passing off leads to sales.

#Marketing #Sales #LeadGen #DemandGen #B2BMarketing

According to @Hubspot, only 24% of sales emails are opened. 🚫What are some of your favorite non-email channels for sales...
02/11/2021

According to @Hubspot, only 24% of sales emails are opened. 🚫
What are some of your favorite non-email channels for sales? Comment below. 👇

#SalesEmail #EmailMarketing #B2BMarketing #B2BSales

According to @Hubspot, only 24% of sales emails are opened. 🚫
What are some of your favorite non-email channels for sales? Comment below. 👇

#SalesEmail #EmailMarketing #B2BMarketing #B2BSales

02/10/2021
SegmentTargetsinABMProgram

According to Hubspot, one in five accounts targeted through ABM becomes considered a qualified sales opportunity. Learn how to effectively segment your targets in your ABM program on the latest segment of #theRevenueHustle.

#b2bmarketing #b2bsales #ABM #AccountBasedMarketing

#RevenueRule: Identify leads that are serious about buying. Once you focus on serious buyers, you can increase lead conv...
02/09/2021

#RevenueRule: Identify leads that are serious about buying. Once you focus on serious buyers, you can increase lead conversions without any nurturing.

#b2bmarketing #b2bsales

#RevenueRule: Identify leads that are serious about buying. Once you focus on serious buyers, you can increase lead conversions without any nurturing.

#b2bmarketing #b2bsales

02/08/2021
RevenueRule2

“Don’t spend forever in planning mode. Get out there, make things happen and iterate.” -Russ Gould

#RevenueRule #b2bmarketing #b2bsales #b2bsalescall #b2bsalestools

The old fashioned phone call is still preferred. 📞What sales tool can you NOT live without? Comment below. 👇#b2bmarketin...
02/05/2021

The old fashioned phone call is still preferred. 📞
What sales tool can you NOT live without? Comment below. 👇

#b2bmarketing #b2bsales #b2bsalescall #b2bsalestools

#RevenueRule: Influence buyers with personalized insights. For instance, you can build a 10-15 question assessment that ...
02/04/2021

#RevenueRule: Influence buyers with personalized insights. For instance, you can build a 10-15 question assessment that is built to shape your buyer’s understanding of their challenges, needs, and opportunities.
Here’s where the influencing comes in: after completing an assessment, prospect’s will immediately receive a personalized scorecard.

#b2bmarketing #b2bsales #b2bpodcast #interactivecontent #contentstrategy

02/03/2021
CustomerJourney(Orange)

Don’t overlook the customer journey! 86% of buyers are willing to pay more for a great customer experience. Learn how to optimize your process in the latest segment of #theRevenueHustle w/ Heather Tenuto.

#b2bmarketing #b2bsales #salescoaching #podcasts #b2bpodcast

02/02/2021
CoachReps(Orange)

Learn how top B2B marketing executives train their reps in the latest segment of #theRevenueHustle. Featuring @Heather Tenuto of @Zift Solutions.

#b2bmarketing #b2bsales #salescoaching #podcasts #b2bpodcast

01/22/2021
DoesABM?(Ep5)

A great bonus to account based marketing is that it aligns the marketing and sales function. Watch the latest episode of #TheRevenueHustle with @Russ Gould to find out how.

#TrustIssues: According to a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trust...
01/21/2021

#TrustIssues: According to a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. Meanwhile, 49% trust doctors, 12% trust accountants, and 10% trust professional musicians.

#RevenueRule: nurture your lead to close more deals. Lead nurturing emails get 4-10 times the response rate compared to ...
01/20/2021

#RevenueRule: nurture your lead to close more deals. Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts.

Marketing experts all agree that account based marketing has the greatest ROI. What are some of your ABM examples? Comme...
01/14/2021

Marketing experts all agree that account based marketing has the greatest ROI. What are some of your ABM examples? Comment below.
#b2bmarketing #b2bsales #marketingstrategy

#RevenueRule: Automate as much as you can. Marketing automation drives a 14.5% increase in sales productivity and a 12.2...
01/12/2021

#RevenueRule: Automate as much as you can. Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead overall, according to Nucleus Research.
#b2bmarketing #b2bsales #marketingstrategy

01/11/2021

Learn how @3Pillar Global and Margaret Irons kept their team's creative juices flowing during COVID.

#b2bmarketing #b2bsales #marketingstrategy

#RevenuRule: Assessments can be a great way to arm your marketing and sales team with competitive intelligence.An intera...
01/08/2021

#RevenuRule: Assessments can be a great way to arm your marketing and sales team with competitive intelligence.

An interactive assessment is designed to give prospects in-depth insights, analysis, and recommendations into their business after answering 10-20 questions. This is a high value exchange as prospects share more in exchange for personalized insights into their business.

Learn more about how Interactive Assessments can turn more leads into customers now at https://www.9lenses.com/marketing/.

#b2bmarketing #b2bsales #marketingstrategy

01/07/2021

Marketers can easily fall into the trap of thinking they know their customer but actually don’t. In the latest episode of the Revenue Hustle, Margaret Irons of 3Pillar global shares how to avoid this pitfall and how Marketers can stay close to customers.

#b2bmarketing #b2bsales #marketingstrategy

Building trust as a marketer or sales person is a daunting task. Both professions have this money hungry stigma to them ...
12/09/2020

Building trust as a marketer or sales person is a daunting task. Both professions have this money hungry stigma to them that turns buyers off immediately.

Spam emails and unwarranted phone calls have given salespeople a bad rep. According to a survey from HubSpot, only a mere 3% of people consider salespeople trustworthy.

Before you start bombarding your prospects with emails this week, ask yourself if you’ve done anything to build their trust. Which of their pain points have you addressed and remedied? Being mindful and empathetic with your customer will go a long way.

Our latest blog article covers how to build trust with your customers. Check it out at https://www.9lenses.com/how-salespeople-can-build-greater-trust-with-their-audience/.

#RevenueRule #b2bmarketers #b2bleadgeneration #salesenablement #salesadvice

According to a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. Learn ...
12/08/2020
How Salespeople Can Build Greater Trust With Their Audience | 9Lenses

According to a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. Learn how you can use interactive assessments to build more trust with your customers.

#B2B #b2bmarketers #salesenablement #salescoaching #salesdevelopment #demandgen #demandgeneration

https://www.9lenses.com/how-salespeople-can-build-greater-trust-with-their-audience/

If your prospects are ignoring your requests to set up calls, or not as engaging on the phone, then they probably don’t trust you. According to a new survey from HubSpot Research, only a mere 3% of people consider salespeople to be trustworthy. Meanwhile, 49% trust doctors, 12% trust accountants, ...

To help you hone in on the right podcasts for your Monday routine, we’ve compiled a list of some of the best B2B Marketi...
11/16/2020
The Top B2B Marketing Podcasts | 9Lenses

To help you hone in on the right podcasts for your Monday routine, we’ve compiled a list of some of the best B2B Marketing podcasts : https://lnkd.in/gXDBGag

#marketing #b2b #demandgeneration #demandgen #sales #salesandmarketing #marketingb2b #b2bmarketing #b2bsales

To help you hone in on the right podcasts for your morning routine, we’ve compiled a list of some of the best B2B Marketing podcasts in the market.

11/12/2020

Learn how to drive the sales ecosystem in Episode 2 of The Revenue Hustle 💰

#SalesEcoystem #ecosystem #therevenuehustle #marketing #b2b #demandgeneration #demandgen #sales #salesandmarketing #marketingb2b #b2bmarketing #b2bsales

10/30/2020

Our CEO Tom Hessen recently appeared on the The Hard Corps Marketing Show with Casey Cheshire to smash a marketing myth once and for all…

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

The best lead nurturing strategies can increase B2B sales by 50% at a 33% lower cost. Learn the fundamentals of a lead n...
10/26/2020
Fundamentals of a Lead Nurturing Strategy | 9Lenses

The best lead nurturing strategies can increase B2B sales by 50% at a 33% lower cost. Learn the fundamentals of a lead nurturing strategy at https://www.9lenses.com/fundamentals-of-a-lead-nurturing-strategy/.

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

Buyers don’t feel like their challenges are being accurately addressed. Only 13% of customers believe a sales person can understand their needs.

Discovery calls are needed today because the sales rep knows very little about the prospect’s business and the challenge...
09/23/2020
It’s Time To Put an End To Discovery Calls | 9Lenses

Discovery calls are needed today because the sales rep knows very little about the prospect’s business and the challenges they are facing. So reps HAVE to ask questions to get this insight and ‘find the pain’. This is where problems start for sales teams.

Learn what to replace the dreaded discovery call now at https://www.9lenses.com/its-time-to-put-an-end-to-discovery-calls/.

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

Buyers don’t feel like their challenges are being accurately addressed. Only 13% of customers believe a sales person can understand their needs.

Having your sales team bombard your prospects with sales emails isn’t going to help you close a deal any faster. Learn h...
09/16/2020
Do More Helping & Less Selling | 9Lenses

Having your sales team bombard your prospects with sales emails isn’t going to help you close a deal any faster. Learn how you can do more helping and less selling: https://lnkd.in/dV-CcKv

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

Do less selling, and more helping. Having your sales team bombard your prospects with sales emails isn’t going to help you close a deal any faster.

Looking to improve your B2B marketing performance? Here are the best B2B marketing tools you should be checking out in 2...
09/02/2020
Top Ten B2B Marketing Tools for 2020 | 9Lenses

Looking to improve your B2B marketing performance? Here are the best B2B marketing tools you should be checking out in 2020. Read now to learn more: https://www.9lenses.com/top-10-b2b-marketing-tools-for-2020/

CC: SEMrush Mailchimp Databox HubSpot Sprout Social Skylead Intercom Slack OptinMonster

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

What makes an ordinary B2B marketer become a great B2B marketer? We have a one-word answer for your question. It’s an activity many people despise - Reading. Knowledge is power!

08/31/2020

Sales calls that don’t go anywhere are the WORST. You spend minutes and sometimes hours getting to know a prospect, only to find out that they aren’t a good fit for your business. Watch this video learn how to NOT fail a sales call.

#marketing #b2b #demandgeneration #demandgen #sales #salesenablement #salesandmarketing #marketingb2b #b2bmarketing #b2bsales #marketingassessments

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