Fiori Marketing

19/10/2021

Facebook is "REELY" trying lately. When you post your Instagram reels, you get an option to make them findable on Facebook. Which can lead to more likes on the Instagram post, but it wasn't considered an Facebook post itself.

Now, Facebook is introducing direct reels. Sure, this might sound like a nuanced change. But if Facebook Reels could get you the same organic reach that Instagram reels do, maybe pages aren't dead after all ☠️

Test it for yourself. You have to do it on mobile and I had trouble with the captions (can't edit it, can't break up lines.) You can do it on your business page or even test it for your personal profile.

15/10/2021

Am I really recommending a tool that Facebook created? Yeah..I am. Trust me, I'm shocked too 😂

You might have heard for Facebook's Creator Studio before. They've updated things a bit and it's now more integrated into the Facebook Business pages. If you're trying to find it, it's call "Planner" now.

It's a free social media scheduler and if Facebook and Instagram are your main pages, it's worth giving the Planner a try. Here's why:

1️⃣Carousel posts (like this) can be scheduled in the Facebook planner. Not many scheduling platforms allow for that so this is a big deal. You still can't schedule Reels but if that becomes a feature in the future, I'd bet this platform would get it first.

2️⃣A new feature that I love is that you can change the caption for Facebook or Instagram. If you're tagging another business in the caption, that's helpful so you can have a custom caption in each place. It also helps with adding hashtags to the IG version.

3️⃣This feature has been around for awhile but if you struggle to keep up with stories (honestly, same), then having the option to schedule them out is great.

4️⃣Another new one is that Facebook now includes a "moments" section to the right of the planner. This includes major holidays but also some of those more random ones to help you come up with content.

Have you tried the planner yet?

13/10/2021

I'm still a bit hesitant to recommend TikTok to the local businesses that I work with but a recent update means that it's a really good place for eCommerce. 🛍

There have always been the trends but now you can integrate your TikToks with apps like Shopify to let people shop directly on the app.

If you're in the eCommerce world, now is the time to get on TikTok. They also just mentioned more advertising options which might mean that organic reach is going to be hard to come by in the next few months. So start now to be ahead of the curve.

11/10/2021

When Facebook and Instagram went done last week, there were a lot of businesses struggling. Some were about to launch a new service that day or relied on Facebook advertising to drive sales.

The lesson from this crash is that you really shouldn't be putting all your marketing eggs in one basket. Do you have an email list? What about a presence on other social media platforms not owned by Facebook? Do you do any mailers or networking that keeps your business relevant offline?

If you're just relying on Facebook and Facebook's products, you're putting yourself in a bad position. Aside for this crash, Facebook is struggling and long-term might not be the best place for businesses. Make sure your marketing strategy has an eye towards the future so you can adapt when things change.

08/09/2021

A speaker in college once told me that you could only wear black, brown, or navy in professional settings. As she said it, she looked directly at me...I was wearing a pink, sequin bolero. 😬

Well, I say wear pink in every setting! 💕 Showing up authentically in business is more important and more effective than pretending to be something you're not.

26/08/2021

Marketer Gary Vaynerchuk came up with this idea of the $1.80 outreach method. Essentially, you leave your "two cents" on 90 posts a day (hence $1.80).

The idea with this is that posting comments from your business page to other people's posts will expand your audience and build your profile as an expert. I tried this for a week on my Instagram account and here are a few things I learned:

1️⃣ I got a new client on day one. That might be a fluke but I was certainly impressed to see that result.
2️⃣ My followers grew at a faster rate than it had been growing
3️⃣ My reels stopped performing as well. This could have been due to a variety of factors, but it's also possible that Instagram was a bit shocked by my increase in activity and slowed down how many people they were showing my content to.

It's a bit of a mixed bag here but overall, I think it's worth testing out. Maybe start smaller and do 50 cents or $1 at first.

I also found a software that made it a whole lot easier to do: https://bit.ly/3xZ3YNv

25/08/2021

I think we all know Elle Woods is an icon! ⚖️ 💕

24/08/2021

I’ll be honest for a second, I’m a social media manager and I know that I don’t use Instagram Stories enough. 🤦‍♀️ When I’m busy, I like that I can have posts scheduled out and ready to go but I don’t think of Instagram Stories like that as much.

I know there are others out there like me so I wanted to put together some ideas for Instagram Stories that entrepreneurs and business owners can easily refer back to. To an extent, this list is to help me too so that when I am busy, I know I can pop onto stories and bring value.

Instagram Story Ideas for entrepreneurs and small businesses who don't know how to share or how to use stories strategically for business.

19/08/2021

I wrote a blog recently on how to pin a comment on Instagram. You might be thinking, "Rachael, that's weirdly specific."

You're right! The reason I wrote it is because I did my research. 👩‍💻 Searches for that question had gone up in the last month, so I knew it was something that was worth addressing in a blog, even if it was really specific. More people might find my

The above are some of my favorite resources if you're not sure what questions you can answer for people, what they're searching for, or what kind of content would be most helpful.

18/08/2021

This is a simple tip, but it can save you a lot of time! ⏰ Sure you can repurpose your content from one platform onto another (like I'm currently doing with this Reel.) However, the best content follows a specific strategy for each platform.

If that's too much worj, just focus on the platform that's most likely to have your audience. It's better to do one page really well than to do a bunch poorly.

17/08/2021

This blog might seem weirdly specific, but want to know a secret? I wrote this blog specifically for SEO. I went to trends.google.com and typed in Instagram. Turns out there's an increase in people Googling how to pin a comment on Instagram. Fingers crossed they find my answer 🤞

If you have a blog for your website, give Google Trends a try. Answerthepublic.com is also a good source for blog inspiration.

How to Pin a Comment on Instagram since it's a somewhat hidden feature and a good one for small businesses to use in the right way.

12/08/2021

You might have noticed I stopped posting on Facebook for a bit and just started up again this week. It was intentional.

I've noticed that I get most of my clients from Facebook groups or from Instagram so I slowed down my Facebook presence. I'm back to posting here though because I'm always wanting to test out how different platforms adjust to certain strategies and Facebook still has a big audience even if it's not the best for all businesses. 👩‍💻

📸: Jade & Lavender photography