27/01/2022
10 Social Media Trends That’ll Be Huge in 2022
8. Rise of the LinkedInfluencer
LinkedIn and influencer: two words you likely never thought would work together.
But in 2022, think again.
“LinkedIn is an underrated platform,” says marketing strategist and LinkedIn creator Sara Lattanzio. “They’ve started to invest more in creators. From the Creator Mode rollout to global creator programs, they’re making it easier to share content and grow an audience. It’s just the beginning.”
LinkedIn even launched its first Creator Accelerator last year, with creator Jon Youshaei encouraging others not to sleep on the platform. But why LinkedIn’s sudden popularity? “The shift to work from home culture made many people realize the importance of creating a memorable personal brand outside of the one you have with your company,” shares Marketer and Creator, Danica S. Nelson. “LinkedIn is a great way to create visibility and showcase thought leadership within your broader network.”
Not to mention, the engagement potential is bananas.
So what is forecasted for 2022? It's predicted more creators using the platform, professionals growing their personal brands, and CEOs positioning themselves as experts in their field. “What I hope we don’t see more of is the recycling of polls that ask whether internships should be paid or unpaid. Enough please,” adds Danica.
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