Jen Paulson Creative

11/07/2025

It's always fun to write about a favorite stallion crossing a milestone! Congrats, Woody Be Tuff!

Lately I've been changing-up my press release-writing style to be less traditional and a little catchier, but without sacrificing messaging, branding, nor style guidelines. I think I like where it's going. One thing never changes: We must keep evolving as creatives and be willing to try new things!

𝗪𝗼𝗼𝗱𝘆 𝗕𝗲 𝗧𝘂𝗳𝗳 𝗵𝗮𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗲𝗹𝗶𝘁𝗲 𝗿𝗮𝗻𝗸𝘀 𝗼𝗳 𝗡𝗥𝗖𝗛𝗔 𝗧𝗵𝗿𝗲𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝗶𝗿𝗲𝘀!

Following the NRCHA Kimes Ranch Derby, his offspring have now earned over $𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 in NRCHA earnings.

From reined cow horse to cutting, roping, and beyond, this stallion’s legacy continues to shape the Western performance world.

Woody Be Tuff is owned by Solo Select Horses and Kaleb Terlip, and stands at Solo Select.

Learn more at: https://www.nrcha.com/woody-be-tuff-becomes-nrcha-three-million-dollar-sire/

01/07/2025

When I saw that Cheryl Cody was going into the National Cowgirl Museum and Hall of Fame, all I could think was, "Of course she is." I met Cheryl at my very first NRHA Derby in 1998. It was my first major event to cover for the Quarter Horse Journal. She never hesitated to lend a hand, whether it was telling me where to find people, what camera settings would work best (in that dark hole of Jim Norick, when shooting slides--not digital), and any other best practices. That's continued throughout my career, and I know I could still call her today for advice. Congrats, Cheryl. This honor couldn't go to a more deserving, driven, gritty cowgirl. I'm proud to call you a mentor and a friend.

22/04/2025

Here’s the last of the NRCHA Hall of Fame tributes, Boyd Rice. I was at the first Snaffle Bit Futurity in which he competed, and it was the talk of the crowd.
Next: The inductees’ stories come alive in print with a little magic and repurposing—or content marketing, if we want to be technical. 😉 They’ll appear in the May/June Reined Cow Horse News.

18/04/2025

The cow horses of the early days of the sport might not have competed for a lot of money compared to today, but the titles meant the world. Here's another of the NRCHA Hall of Fame videos I was part of creating!

17/04/2025

This script-writing project was so fun. I worked with Nathan at Snowy Road Media to choose clips and write transitions for the National Reined Cow Horse Association Hall of Fame videos, which were shown last week during the banquet at the CINCH Stallion Stakes. Kevin’s story is so cool!

01/04/2025

Each year, this is the pinnacle of leading the scholarship fund that honors my dad, Ray Barron. It's not my paid job, but managing the marketing, social media, and PR for this fund is possibly my most fulfilling. Good luck in your endeavors, Ben and Nathan!

24/03/2025

Script-writing has taken over a large part of my business recently. It's so fun to dig into these stories and pull the nuggets that can leave a lasting impact—in less than a minute. This project included 20+ mini scripts for breeders, riders, sires, and dams that reached new milestones.

19/03/2025

This has been a year in the making, and now we're live!
In 2016, we launched the first issue of the NRHA Pro Trainer in print. It was a first-of-its-kind quarterly publication directed at NRHA Professionals, but it became sought after by professionals in all corners of the horse world.
In 2020, we made the move to a digital quarterly publication to make each issue accessible to professionals anywhere they might have time to take in the information.
Last year, we began developing a website featuring 10 years of valuable content that's categorized and searchable—and accessible to all!
Here's to completing the project and digging into the metrics to determine our next steps! 🥂

Every year, NRHA offers the opportunity for NRHA Professionals to recognize their peers in various categories that demonstrate their commitment to the industry they help make a thriving sport. Affiliates nominate individuals, the Professionals Committee vets them, and then you, the NRHA Professional...

12/02/2025

SUBMIT then SHARE. DO IT then DISTRIBUTE. FILL OUT then FORWARD. Take the 2025 Equine Industry Survey then share it to help us reach our goal of 10,000 responses. Take this 15- to 20-minute survey to help guide industry leaders and advocates, business owners, scientists, and others to optimize the health and well-being of our horses, ponies, mules, and donkeys, as well as the equine industry more generally.

TAKE THE SURVEY HERE: http://www.ahpequineindustrysurvey.com/

20/01/2025

Home from the second-ever ALONG For The RIDE Symposium and full of ideas and insights to share, like this one! I sat in those stands for three days straight taking notes on all the nuggets of wisdom that these experts shared, as well as having a few great laughs. I'm so honored to have been asked to be part of both these events, first virtually and this time in person. There's still time to get the feed and watch it when you have time. I have no doubt you'll find it well worth the small investment!

“I’m still always searching for better ways. At this point in my career, it’s not about getting another title. It’s about becoming a better horseman.”
-Andrea Fappani

03/01/2025

I can't wait to be in Vegas for this event in two weeks! Give me a shout if you'll be there so we can meet up! I attended virtually in 2023, and it was chock full of valuable information for horsemen of all disciplines. If you're on the fence about going...I got a great airfare on Southwest, and investment in your horsemanship is always worth it, especially with these stellar presenters!

Do you want to win?
If so, hang out with us.
When four masters team up to learn from one another and share their thoughts and experience on training horses...and everything related to achieving a higher level of success with their horses– it's as good as it gets! It's fun, it's engaging and exciting to see in person. Be a part of their mastery in sharing and learning from each other, their conversation and demonstration for 3 days in the arena.
Any rider and disciplines will learn a lot and benefit!
JAN 16, 17 & 18th, 2025. SouthPoint Arena in VEGAS!
Andrea Fappani, Todd Bergen, Shawn Flarida & Bud Lyon
Tickets and Info: www.alongfortheride.pro

02/01/2025

Well look at that. My article about the one-and-only Bob Avila was Horse & Rider Magazine’s second-highest-read digital article of 2024. Bob’s generosity with his endless knowledge continues even after we lost him. I’m forever grateful to him.

The Western performance horse world lost an icon in November 2024. Here, we remember the legendary trainer Bob Avila.