Jen Paulson Creative

24/10/2025

This is a great opportunity for an emerging media professional. Associate yourself with the best events, brands, and associations from the start to establish your reputation!

08/10/2025

Whether you're promoting an event, a service, or a product, your mentions matter. According to this article, 95% of AI citations come from unpaid sources.
You know who knows how to create those unpaid mentions? *This Gal.*
Let's chat about how to evolve your strategy so AI is sure to find YOU!

But in the age of generative AI, a bigger signal than back links has emerged: mentions. Backlinks still play a role—but they’re no longer the main factor. In generative search, being mentioned matters most.

23/09/2025

Funny, wasn't I just saying that I was evolving my PR style? Turns out AI agrees. A conversational, catchy style that loads the pertinent information at the top and uses bullets is a win for AEO (Answer Engine Optimization), which is a win for your audience's LLM (Large Language Model) search, which serves them the accurate information you want them to have.

PR teams are adapting earned and owned content marketing for answer engine optimization.

24/07/2025

I recently added A Home For Every Horse to my roster, writing these mini-features. Thanks for the opportunity to tell rescues’ stories, Melissa Sauer-Kitchen!

When a grieving family needed help rehoming a beloved herd, Washington horse rescue Vindicate Horse Rescue & Training stepped in.

11/07/2025

It's always fun to write about a favorite stallion crossing a milestone! Congrats, Woody Be Tuff!

Lately I've been changing-up my press release-writing style to be less traditional and a little catchier, but without sacrificing messaging, branding, nor style guidelines. I think I like where it's going. One thing never changes: We must keep evolving as creatives and be willing to try new things!

𝗪𝗼𝗼𝗱𝘆 𝗕𝗲 𝗧𝘂𝗳𝗳 𝗵𝗮𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝗷𝗼𝗶𝗻𝗲𝗱 𝘁𝗵𝗲 𝗲𝗹𝗶𝘁𝗲 𝗿𝗮𝗻𝗸𝘀 𝗼𝗳 𝗡𝗥𝗖𝗛𝗔 𝗧𝗵𝗿𝗲𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗦𝗶𝗿𝗲𝘀!

Following the NRCHA Kimes Ranch Derby, his offspring have now earned over $𝟯 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 in NRCHA earnings.

From reined cow horse to cutting, roping, and beyond, this stallion’s legacy continues to shape the Western performance world.

Woody Be Tuff is owned by Solo Select Horses and Kaleb Terlip, and stands at Solo Select.

Learn more at: https://www.nrcha.com/woody-be-tuff-becomes-nrcha-three-million-dollar-sire/

01/07/2025

When I saw that Cheryl Cody was going into the National Cowgirl Museum and Hall of Fame, all I could think was, "Of course she is." I met Cheryl at my very first NRHA Derby in 1998. It was my first major event to cover for the Quarter Horse Journal. She never hesitated to lend a hand, whether it was telling me where to find people, what camera settings would work best (in that dark hole of Jim Norick, when shooting slides--not digital), and any other best practices. That's continued throughout my career, and I know I could still call her today for advice. Congrats, Cheryl. This honor couldn't go to a more deserving, driven, gritty cowgirl. I'm proud to call you a mentor and a friend.

22/04/2025

Here’s the last of the NRCHA Hall of Fame tributes, Boyd Rice. I was at the first Snaffle Bit Futurity in which he competed, and it was the talk of the crowd.
Next: The inductees’ stories come alive in print with a little magic and repurposing—or content marketing, if we want to be technical. 😉 They’ll appear in the May/June Reined Cow Horse News.

18/04/2025

The cow horses of the early days of the sport might not have competed for a lot of money compared to today, but the titles meant the world. Here's another of the NRCHA Hall of Fame videos I was part of creating!

17/04/2025

This script-writing project was so fun. I worked with Nathan at Snowy Road Media to choose clips and write transitions for the National Reined Cow Horse Association Hall of Fame videos, which were shown last week during the banquet at the CINCH Stallion Stakes. Kevin’s story is so cool!

01/04/2025

Each year, this is the pinnacle of leading the scholarship fund that honors my dad, Ray Barron. It's not my paid job, but managing the marketing, social media, and PR for this fund is possibly my most fulfilling. Good luck in your endeavors, Ben and Nathan!

24/03/2025

Script-writing has taken over a large part of my business recently. It's so fun to dig into these stories and pull the nuggets that can leave a lasting impact—in less than a minute. This project included 20+ mini scripts for breeders, riders, sires, and dams that reached new milestones.

19/03/2025

This has been a year in the making, and now we're live!
In 2016, we launched the first issue of the NRHA Pro Trainer in print. It was a first-of-its-kind quarterly publication directed at NRHA Professionals, but it became sought after by professionals in all corners of the horse world.
In 2020, we made the move to a digital quarterly publication to make each issue accessible to professionals anywhere they might have time to take in the information.
Last year, we began developing a website featuring 10 years of valuable content that's categorized and searchable—and accessible to all!
Here's to completing the project and digging into the metrics to determine our next steps! 🥂

Every year, NRHA offers the opportunity for NRHA Professionals to recognize their peers in various categories that demonstrate their commitment to the industry they help make a thriving sport. Affiliates nominate individuals, the Professionals Committee vets them, and then you, the NRHA Professional...