08/10/2024
Real people in our communities are impacted by substance use. We are so proud to create this video ad as a way to connect people to the care and support they need, without judgment.
🎥 Working alongside the Ingham County Health Department and Piper & Gold Public Relations, Wondergold Pictures produced this video campaign to introduce individuals and families to Peer Recovery Coaches (PRCs.)
If you haven’t heard this term, Peer Recovery Coaches are people in long-term recovery who have completed extensive training in the field of addiction and recovery, including training and certifications. PRCs can answer questions and help you find what you need, whether you are looking for Narcan, access to clean syringes, community support, or pathways to recovery.
Harm Reduction strategies like PRCs offer support and practical solutions that create safer communities. It prevents overdose death, stops the spread of disease, and improves public health. Talking about substance use can destigmatize it. Destigmatizing substance use saves lives.
These brave and impactful Peer Recovery Coaches share their unique stories and more information on the work that they do. Our hope is that videos like this, crafted with care, provide direct, practical support that can improve health and safety.
Thank you to The Fledge and Punks With Lunch Lansing, our PRCs and talented on-camera models, everyone at ICHD and the Harm Reduction Subcommittee for their generous work towards better futures. And of course, Piper & Gold for the extensive research and strategy behind this campaign. Thank you for entrusting Wondergold Pictures with the video creation to further promote these resources and hopefully, save lives.
Stay tuned for the release of mini-documentaries from these Peer Recovery Coaches and the work they are doing to destigmatize substance use and strengthen their communities.
🎥+🎨 Eugene Wilson V
🎬 Holly Crevier
🎤 Ryan Wert
AP Alex Ruff
Dir/prod Jenny Berggren
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