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Marketlikeabadass Podcast

Market Like A Badass is a podcast that provides female leaders with access to actionable insights

09/09/2025

It’s going to be a great day! Starting the day of right with - a refreshing and tasty h**p beverage. They are doing things differently - from being a Public Benefit Corporation to leaning in to minor cannabinoids and more. I can’t wait to interview on the podcast today and have a full circle moment in our careers where we get to celebrate this badass beverage brand she’s built with her amazing Co-Founders. Stay tuned for the launch of a new season of Market Like A Badass, all about h**p beverages and the move from taboo to tap. 🤘🏼🥳💙 If you’re interested in sponsoring this season, send me a DM!

20/05/2025

It’s Tuesday! That means another episode of Season 6 just dropped! 🚨

You won’t want miss this!

This episode is jam packed with AI tips and tricks as well as tool recommendations to

🤖 Now streaming on Apple or Spotify. Learn how to scale your business with AI 🎧

22/04/2025

A new season of marketing content is here!

This season is all about innovation in c@nn@bis tech and episode 1 dropped today 🥳

On this episode of Market Like A Badass, host Kristin McFarland sits down with ☠️Riel Roussopoulos, marketing badass at Breadstack Technologies.

Discover how is revolutionizing retail dispo marketing while maintaining compliance in this highly regulated industry.

Riel shares the origin story behind Breadstack’s powerful ecommerce platform and dives deep into marketing strategies, including:
•Building an effective marketing tech stack for retailers
•Leveraging data for strategic decision-making
•Recent SEO changes impacting visibility
•The crucial importance of owned marketing channels like email

Plus, don’t miss Riel’s insights on the power of open standards in c@nn@ technology and why this matters for the future of the industry.

Whether you’re a business owner looking to boost revenue or a cannabis marketer seeking innovative approaches, this episode delivers actionable tips to help you market like a true badass.

Now streaming on major platforms like Apple or Spotify. 🎧

18/04/2025

It’s official! A new season of marketing tips and tricks is coming to you soon.

Next week will kick off a new season of marketing content all about innovation in c@nn@bis tech.

Our new season dives deep into the tactics, tools, platforms, and ethical questions shaping the future of cannabis marketing.

What you’ll discover this season:
🪴 Could your AI marketing tools be infringing copyright? Our Ethical AI episode with special guest Brad Bogus tackles the hidden risks of AI and sustainable tech practices in the industry
🪴 Exclusive interview with on building high-converting ecommerce experiences that remain compliant while driving more sales
🪴 Learn from Sticky Cards on building a customer loyalty program that sticks (with actionable implementation strategies you can start tomorrow)
🪴 The complete guide to monetizing your email list with Klaviyo – a sit down with two Klaviyo Champions and power users
🪴Why trauma-informed marketing matters and how it can differentiate your brand while serving your customers better
🪴 How to leverage AI responsibly to streamline your business operations and make more money

Whether you’re a retail owner, tech founder, or marketing professional, each episode delivers actionable insights to implement immediately.

New episodes drop every Tuesday starting April 22nd. Subscribe now on Apple or Spotify so you don’t miss the season premiere!

14/02/2025

My forever Valentine 💙✨ Grateful to be your future wifey and can’t wait for all the new memories we get to create together 💕 💫

11/12/2024

I worked my ass off to be here. Long before I took the stage last week.

I’ve been in marketing for over 18 years.

I’ve ran my business for 6 years.

I’ve been cheated out of over $100,000 in my time in business, threatened by a male business owner and competitor to leave the industry, harassed, had clients upload pictures in our drive labeled “fag”, and so much more.

Anyone else would’ve quit A LONG time ago.

I’m still here.

They didn’t want me here.

I took it anyway.

😏

Keep chasing your dreams and don’t let anyone stand in the way of that 💙✨

I’ve cleared the toxic energy out and I’m ready for a renewed 2025 with people who love and support me.

I’m growing in ways I never dreamed and I’m proud of the woman I am today, who would protect the me of yesterday. 💙🙏💨😌

29/10/2024

Season 5 of podcast now streaming 🎧 So many badass women this season!

Find the episode that speaks to you and join thousands across the nation in learning how to market like a badass in this canna🚌 industry.

Listen on any major streaming platform like Apple, Spotify, or YouTube.

17/10/2024

New episode alert!!! 🚨🚨

Be sure to check out Episode 5, Season 5 - Now streaming on Apple, Spotify, and YouTube.

I love this conversation with Shelby. We covered everything from the rollout of rec in New York, the transition from craft beer to canna🚌, and the importance of standardized marketing messaging across the industry.

Shelby is an absolute badass and part of the reason Happy Days is making happy customers. 😃 Tune in now and hear her story!

26/09/2024

Have you listened to the latest episode with another badass woman in cannabis? 🎧🗣️ In this episode, I interview Hadas Dewey, COO of .la - a badass brand reinventing the edible category.

We talk about everything from leveraging data for better marketing, Beyonce 💁🏻‍♀️, the new h**p-derived line called Precise, and the vast array of products that allows them to differentiate and give customers Choices. ✨

They have infused ice cubes and garlic mashed potatoes y’all… 🤯 The holidays are about to be lit 🔥

Be sure to tune in because you won’t want to miss this. Hadas is a badass and shared some amazing insights. Now streaming on Apple or Spotify. Link in bio 🔗

23/09/2024

Start off your week with some inspiration from women in w3 3d!

Listen to Market Like A Badass on Apple or Spotify to hear five interviews from women in the industry who are breaking barriers and stigma.

🎧Tune in at your desk, on your commute, or during your morning routine. ✨ Drop a comment and let me know what you think about the first episode of the new season! 🤘🏼

06/06/2024

Happy Birthday to meeeee! 🌈✨

Art by:

30/05/2024

🚀 New Podcast Alert! 🚀 Three new podcast episodes now streaming 😮‍💨

Missed the Benzinga Cannabis Capital Conference? I’ve got you covered!

Tune into the latest bonus episodes of Market Like A Badass featuring live interviews with industry leaders like Seth Yakatan, Kristi Palmer, and Ian Dominguez.

Discover revenue-boosting in-store tactics, hear how Kiva entered the h**p-derived market, and learn about the hottest investment trends in cannabis.

🎧 Listen now: Blog Link In Bio 🔗

These episodes brought to you by our Season 4 sponsor ✨

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