14/07/2025
Dick Rowe, the man who said "The Beatles weren’t good, Mr. Epstein, we know these things” effectively rejecting the bands audition to sign with Decca Records.
It was New Year’s Day in 1962, a full on snowstorm was in swing, as John Lennon, Paul McCartney, George Harrison, and Pete Best, made their way to Decca Records Studio 2. Dick Rowe's assistant Mike Smith had seen The Beatles play a live show just a few weeks prior and now, it was time for the studio audition.
The audition did not go well. The Beatles were nervous and exhausted. They were recovering from what was supposed to be a 6 hour road trip to the audition but turned into a 10 hours after the band took a wrong turn. Not only that, but they had also never played in a studio before and Mike Smith wouldn't let them use their own equipment.
The Beatles laid down 15 tracks that Mike Smith then took to Dick Rowe to decide on if they were going to sign the band. This is when we get Dick Rowe's famous comment "guitar groups are on their way out." Decca Records signed Brian Poole and The Tremeloes instead.
However, this audition was still very helpful in The Beatles success. Manager Brian Epstein took the tape of the audition to George Martin, the head of EMI’s Parlophone label. He agreed to audition the band. This time, the band would return with new drummer, Ringo Starr.
Over the next year or two, Decca Records and Dick Rowe would realize how big of a mistake they had made. The Beatles were blowing up. So, in 1963, when George Harrison told Dick Rowe to sign The Rolling Stones, he did.