05/10/2025
Letâs be real â coming up with that first line is the hardest part. đśâđŤď¸đđĽ´
Youâve got 2 seconds to stop the scroll, make them want to actually keep watching or reading, and hook them in.
Here are a few openers that actually make people pause.
(Product-based brands, fashion, lifestyle, beauty, home decor, etc.)
1. âYou wonât believe how good this looks in person đâ
2. âThe product you didnât know you neededâuntil now.â
3. âWe canât keep this one in stock (and youâll see why).â
4. âPOV: You just found your new favorite [insert product].â
5. âThis small detail makes all the difference.â
6. âIf loving this is wrong, we donât want to be right.â
7. âItâs giving main character energy â¨â
8. âYou asked, we restocked đâ
9. âWe made this with you in mind.â
10. âWarning: Youâll get compliments wearing this.â
11. âThis color. This fit. This moment.â
12. âWe designed this because nothing else measured up.â
13. âWarning: Once you try it, thereâs no going back.â
14. âThe secretâs out â everyoneâs talking about this drop.â
15. âHereâs why this one always sells out.â
Real estate, marketing, events, fitness, coaching, hospitality, etc.)
1. âIf youâve ever felt stuck, this oneâs for you.â
2. âHereâs the one thing that changes everything.â
3. âImagine waking up to this view every morning đ
â
4. âWhat Iâm about to say might surprise youâŚâ
5. âThis might sound simple, but it works.â
6. âHereâs something no one told me when I started.â
7. âStop scrolling if you want [insert desired outcome].â
8. âHereâs what happens when you hire the right (insert niche).â
9. âYou can spot a good [roofer/remodeler/painter] by this one thingâŚâ
10. âIf you only read one post today, make it this one.â
11. âRead this before you make your next big decision.â
12. âYou donât have to have it all figured out to begin.â
13. âThis is your reminder that progress is still progress.â
14. âThe behind-the-scenes no one sees (but everyone needs to).â
15. âHereâs a story Iâve never shared before.â
⨠Save this post â¨
When youâre staring at a blank caption box, start with one of these lines â then tell your story, show your value, or share your offer. đ¸đ¸đ¸