Pool Magazine

16/10/2025

Over 10,000 pool and spa professionals are set to descend upon Las Vegas next week for the biggest happening of the year in the industry, the Pool Spa Patio colocated with Deck Expo. Pool Magazine has your inside track on what to see, can't miss events, and how to make the most of your time attending the show.

Don't miss out on the year's biggest event, score your FREE pass to attend the Expo using our promo code "POOLMAG25".

https://www.poolmagazine.com/pool-news/psp-deck-expo-las-vegas/

The PSP Deck Expo (International Pool Spa Patio Expo) kicks off next week and will draw the entire pool and spa industry to Las Vegas, NV.

15/10/2025

Marcus Sheridan, co-founder of River Pools and renowned marketing strategist, knows firsthand how content can save a business. In this episode of Pool Magazine Podcast, he shares expert insights. We explore his “They Ask, You Answer” philosophy — a revolutionary approach that empowers companies to address customer concerns openly, including pricing, competition, and product comparisons.

Marcus also dives into how AI is shaping the next era of content marketing. With real-world results, including millions in revenue from a single blog post, Marcus proves that trust and honesty are the ultimate sales tools. This episode is essential listening for pool builders, marketers, and business owners looking to connect with today’s digital-first customer.

Listen to the episode:
https://www.youtube.com/watch?v=5qNjqINRxNM

Read the article:
https://www.poolmagazine.com/pool-builder/marcus-sheridan-the-pool-marketing-playbook-that-changed-everything/

“They Ask, You Answer” reshaped pool marketing. Marcus Sheridan explains why trust and transparency drives today’s pool buying journey.

15/10/2025

To better understand Bisazza’s role in luxury pool design, Pool Magazine spoke with Jimmy Reed, president of Rock Solid Tile and Frank Vitori, founder of AquaBlu Mosaics. Reed is widely recognized as one of the top installers of all-tile swimming pools in the country. Vitori, through his online distribution platform, connects homeowners and builders with premium brands like Bisazza every day. Together, they provided insight into what makes the brand such a perfect fit for all tile pools.

Read the article:
https://www.poolmagazine.com/contractors-and-builders/luxury-in-glass-experts-weigh-in-on-bisazza-tile/

Listen to the Podcast:
https://www.youtube.com/watch?v=y1YA0TUZnRk

14/10/2025

Excited to check out this year's 2025 Innovative Product Showcase at the International Pool Spa Patio Expo happening October 22nd-24th in Las Vegas, NV.

Want to score a FREE pass to the exposition hall to check out the latest hot new products before they hit the stores? Use our promo code POOLMAG25.

https://www.poolspapatio.com/en/grow-your-business.html

14/10/2025

In our Fall issue, Pool Magazine goes one-on-one with Josh Buzzell of Regal Pools , who shared how culture, leadership, and standout design helped make the firm a leader in the competitive luxury pool market.

https://www.poolmagazine.com/pool-builder/building-a-culture-based-on-quality-lessons-from-regal-pools/



Photo Credits: Jimi Smith Photography

14/10/2025

New arrival in our merch store, Pool Magazine trucker caps. On sale now for just $22. Available in black & grey and all black.

https://www.poolmagazine.com/product/pool-magazine-trucker-cap-small-logo/

13/10/2025

Our fall issue of Pool Magazine features large panel porcelain tile in a big way, and we showcase the work of rockstar designer/builder Bo Barnett of GB IV Designs. Check out the latest edition of Pool Magazine, where you'll find featured stories, news, the latest products, advice, and more from around the pool industry.

https://www.poolmagazine.com/product/pool-magazine-volume-5-issue-3/

Cover Photo Credit: Ethan Cooper Photography

13/10/2025

Pool designer Bo Barnett (GB IV Designs) is redefining the look of contemporary pools with large-format porcelain tile. From daring experiments to hard-earned lessons in materials and technique, Barnett shares how the material became one of his go-to choices—and why he believes large format porcelain will soon become mainstream in pool construction.

Photo Credits: Ethan Cooper Photography

Bo Barnett of GBIV Designs shares insights on large panel porcelain tile and how it’s transforming luxury pool design and outdoor living.

13/10/2025

Cover Care, LLC is headed to the International Pool Spa Patio Expo in Las Vegas! Visit booth #1326 to see the trusted safety solutions installed by Cover Care technicians in 40+ markets across the U.S.

If you're a pool professional, stop by and discover how the Cover Care team can simplify your automatic pool cover and safety fence installations. www.CoverCare.com

11/10/2025

Use promo code: POOLMAG25 for your FREE Expo Pass! 😎🎯🚀