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08/10/2026

A founder can be highly capable and still struggle with the operating environment she has created for herself. Ashley Ortiz describes reaching a point where estimates, responsibilities, and unfinished tasks felt like hundreds of browser tabs running simultaneously, while understanding her ADHD eventually helped her recognize why certain ways of working were no longer effective.

The business implication is larger than any diagnosis. Growth requires founders to understand how they actually process information, make decisions, and maintain focus because systems that work against the owner’s cognitive patterns eventually become organizational problems.

Ashley discusses that evolution candidly in the full conversation.
Apple Podcasts: https://zurl.co/xNFDC
Spotify: https://zurl.co/D7eP6
YouTube: https://zurl.co/VhyPB

07/10/2026

Founders often treat professional support as overhead until the cost of not having it becomes obvious. Ashley Ortiz has a different view: a strong bookkeeper, proactive CPA, and business coach are not simply expenses surrounding the business; they are part of the infrastructure required to make better decisions while building it.

Her emphasis on “proactive” matters because filing taxes after the year ends is very different from having financial professionals who help you understand what should happen before decisions are made.

Ashley explains how outside expertise shaped Bella Vista Painting & Drywall as the company grew beyond what she could responsibly figure out alone.

Apple Podcasts: https://zurl.co/IpUb0
Spotify: https://zurl.co/HaZx1
YouTube: https://zurl.co/ZhK1j

06/10/2026

Ashley Ortiz did not stay at her job because she needed the paycheck. She stayed because leaving required one uncomfortable conversation with a boss she respected, and avoiding those few minutes kept her from fully stepping into the company she was already building.

That distinction matters for founders because consequential business decisions are not always delayed by strategy, money, or timing. Sometimes the obstacle is simply our willingness to tolerate discomfort long enough to act.

Ashley’s full conversation is now live on the Badass Women in Business Podcast.

Apple Podcasts: https://zurl.co/YEV43
Spotify: https://zurl.co/jfnmf
YouTube: https://zurl.co/qwHsm

A company can grow in revenue, headcount, and complexity while still remaining deeply dependent on the founder who built...
05/10/2026

A company can grow in revenue, headcount, and complexity while still remaining deeply dependent on the founder who built it. Tomorrow, Ashley Ortiz, Founder and CEO of Bella Vista Painting & Drywall, joins the Badass Women in Business Podcast to talk about what happens when growth gives you more responsibility without giving you more freedom.

Ashley has had to confront the difficult shift from being the person who knows, approves, and fixes everything to building a team that can make decisions without constantly returning to her. That transition raises a harder question for founders than whether they have delegated enough work: have they actually transferred enough authority for the business to keep moving without them?

Follow the show today so tomorrow’s conversation is waiting for you.
Apple Podcasts: https://zurl.co/Zhcn8
Spotify: https://zurl.co/qHuLe
YouTube: https://zurl.co/Nhisk
Subscribe: https://zurl.co/yCLti

04/10/2026

A decision does not have to become the right answer forever in order to be worth making.

Melissa Drew spent years knowing she probably needed a professional change before she acted on it. Looking back, she sees the cost of waiting differently now. A carefully considered move may not unfold exactly as expected, but it can still produce experience, information, relationships, and capability that make the next decision better.

That is a more useful standard than waiting for certainty, particularly for founders and executives who rarely have perfect information when the stakes are high.

Hear Melissa’s complete conversation on Badass Women in Business.

Apple Podcasts:
https://zurl.co/p2p46

Spotify:
https://zurl.co/4q4cj

YouTube:
https://zurl.co/cxUBu

Read the Badass Women in Business Blog:
https://zurl.co/PpoDH

02/10/2026

Melissa Drew did not grow up planning a career in construction because she did not know construction engineering was a career she could choose.

She loved math and entered Purdue to study engineering, initially imagining an entirely different path. Then a freshman engineering course introduced her to construction engineering, where problem solving, tangible results, and work outside a traditional office immediately caught her attention. One internship followed, and the company she joined that summer became the place where she would spend the next 20 years.

Talent pipelines begin long before recruiting because people cannot pursue careers they have never been shown.

Hear Melissa’s full story on Badass Women in Business.

Apple Podcasts:
https://zurl.co/TsEbF

Spotify:
https://zurl.co/9CJh1

YouTube:
https://zurl.co/nOn80

Read the Badass Women in Business Blog:
https://zurl.co/YndlQ

01/10/2026

Construction has made progress bringing more women into management and field leadership, but Melissa Drew sees a very different picture when she looks directly at many of the skilled trades.

She now encounters more women in project management and superintendent roles than she did earlier in her career, yet women electricians, plumbers, and other tradespeople remain much less common on the jobsites she knows.

For an industry constantly thinking about labor, experience, and the next generation of workers, that gap is not simply about representation. It is also a workforce question.
People cannot choose career paths they have rarely been shown.

Hear Melissa’s complete conversation on Badass Women in Business.

30/09/2026

Sometimes entrepreneurship begins because you still love the work but no longer agree with the system surrounding it.

Melissa Drew spent more than 20 years inside large construction companies and valued much of what she learned there. Over time, however, she saw a growing distance between corporate controls and the people responsible for actually running projects, serving clients, and managing relationships in the field.

InSite BUILD grew from a question many experienced operators eventually confront: what would you keep if you could rebuild the business model, and what would you deliberately leave behind?

Hear Melissa’s complete conversation on Badass Women in Business.
Apple Podcasts:
https://zurl.co/ogUWH
Spotify:
https://zurl.co/R1tWB
YouTube:
https://zurl.co/EPUNE

29/09/2026

Sometimes confidence begins when a leader shows you that your judgment actually matters.

Melissa Drew remembers being asked for her opinion after years in construction and then watching an executive use her answer to make a decision. That experience changed how she saw her own professional value, and it now shapes how she thinks about helping more women find their voice at work.

Telling women to be confident is easy. Creating situations where they can accumulate evidence that their judgment is valued requires something more from leadership.

Melissa’s full Badass Women in Business conversation is now live.
Apple Podcasts:
https://zurl.co/kYxt1
Spotify:
https://zurl.co/zbTM4
YouTube:
https://zurl.co/CHxyu
Blog:
https://zurl.co/5OaQn

One major client can change the trajectory of a business. It can also hide whether the business knows how to create the ...
28/09/2026

One major client can change the trajectory of a business. It can also hide whether the business knows how to create the next opportunity.

Melissa Drew launched InSite BUILD with a $53 million first major project, giving her young company immediate scale, people, systems, and credibility. Tomorrow on Badass Women in Business, Melissa shares what happened when that extraordinary beginning eventually gave way to a very different challenge: building a company capable of making growth repeatable.

Follow the show today so tomorrow’s conversation is waiting for you.
Apple Podcasts:
https://zurl.co/hakTk
Spotify:
https://zurl.co/oMdvx
YouTube:
https://zurl.co/FIyud
Subscribe:
https://zurl.co/s5RnP

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