Green New Perspective

26/02/2025

Most future tech companies think they have a strong marketing strategy.
But many are making critical mistakes that cost them visibility and leads.

Let’s break down common marketing mistakes cleantech companies make—and how to fix them.

🟢 DO
✅ Know your audience → Market research is your best friend
✅ Differentiate your brand → Stand out with clear messaging
✅ Collect & showcase reviews → Proof builds trust

🔴 DON’T
❌ Assume your marketing is “good enough”
❌ Post without strategy
❌ Blend in with competitors → Find your unique angle

Are you making any of these mistakes?
Let’s fix them.

We put together a Cleantech+ Marketing Bundle—10 templates to help you get started with your strategy and planning.

📥 Download it here:

The Ultimate Cleantech+ Marketing Bundle contains 9 documents and templates that are fully editable. You will also receive a 10 page Cleantech Magazine.

24/01/2025

Content Marketing for Manufacturers Isn’t Like the Rest.

“Boring industry”? Complex products? Long buying cycles?

These challenges make it tough to stand out—but they also create huge opportunities for those who get it right.

✅ With 20 years of industry experience, we’ve developed content marketing strategies that work for manufacturers and industrial businesses.

Here’s what you’ll learn:
💡How to craft engaging content for industries often seen as “boring.”
💡The best types of content to drive leads—blogs, case studies, videos, and more.
💡Why teaching your audience beats selling to them in manufacturing marketing.

Ready for the full breakdown? Read the full blog here: https://bit.ly/40IqOu6

💬 What’s your biggest challenge with content marketing in your industry?

Content marketing for industrial & manufacturing industries differs from other industries and it can be leveraged to greatly boost brand awareness.

02/01/2025

🎉 Goodbye 2024, Hello 2025! 🎉

As we wrap up another whirlwind year here at New Perspective Marketing, it’s time to reflect on the important lessons we’ve learned—like:
📈 Setting ambitious strategies for the year...and then realizing halfway through that flexibility is the superpower.
🧠 Deciding to "work smarter, not harder" but somehow still ending up in six brainstorming sessions about one social media post promoting our podcast.
☕ Promising to cut back on coffee—but let’s be real, that was never going to happen.

But 2024 wasn’t about perfection; it was about progress, partnerships, and staying innovative (even if some of those “innovations” included renaming our Slack channels again).

As we step into 2025, we’re embracing a fresh approach:
1️⃣ Setting bold, achievable goals that inspire us to grow.
2️⃣ Doubling down on collaboration with our amazing clients and partners.
3️⃣ Taking time to celebrate the wins—big or small!

Thank you to everyone who has been part of our journey this past year. Here’s to an even brighter, more impactful 2025!

What’s one resolution you didn’t stick to in 2024? Let us know in the comments—we promise, no judgment! 😄

06/12/2024

96% new podcast listeners this year—how amazing is that? 🎉

A huge thank you to everyone who’s tuned into Green New Perspective!
Whether you’re a new listener or have been with us from the start, we’re so grateful for your support and for being part of this journey into cleantech and climate innovation. 🌍

And, of course, a big shoutout to our incredible guests—you’ve made every conversation insightful, and helped spread the word about what we’re all about.

What’s been your favorite episode this year?

If you haven’t tuned in yet, you can check out our podcast here: https://bit.ly/3ZEgfHX

29/11/2024

Why is transparency no longer optional? Stakeholders and consumers demand accountability, and companies that fail to deliver risk losing trust.

Our conversation with Novi Connect's founder Kimberly Shenk shows us why more transparency is always a good thing. With their platform, sustainability claims are carefully checked, giving companies the tools they need to earn trust.

🔍 Learn more in our latest podcast:
✅ How Novi Connect uses data to verify sustainability claims.
✅ Why third-party certifications are essential.
✅ Challenges brands face in achieving transparency.
✅ The future of sustainable products or services across industries.

🎙 Tune in to the full conversation: https://bit.ly/3VCfo8D

Sustainability

Discover how Novi Connect empowers brands with data-driven transparency to combat greenwashing and build consumer trust in sustainable products.

08/11/2024

What’s the biggest challenge climate tech startups face in scaling?

Frederic Clerc, Interim Managing Director at Urban Future Lab (UFL) at NYU Tandon School of Engineering, breaks down the daunting hurdles climate tech founders face as they transition from pilot projects to full-scale production:

🔬 Unproven technology means high stakes, with risks around scalability and reliability.
🕒 Ex*****on challenges are intense—without experience at this scale, timing and cost control are uncertain.
🔗 Securing supply chain agreements is essential but complex.

💬 What’s the biggest roadblock your company faces in scaling up?
🎧 https://bit.ly/3ChewPD

05/11/2024

How can clean energy trading become truly transparent? 🌍

Lee Taylor, CEO of REsurety, joins us to dive into the big question: how do we make renewable energy trading clearer, more accessible, and better for everyone involved?

In this Spotlight episode, Lee breaks down CleanTrade—their game-changing platform designed to bring transparency and scalability to renewable transactions.

But it’s not just about innovation.

How does REsurety get the word out in such a competitive space? And how do they help their customers truly measure their impact?

Find out in our new Spotlight episode. 👇

REsurety’s CleanTrade platform transforms clean energy trading by enhancing transparency and liquidity—key steps toward a zero-carbon future.

01/11/2024

The biggest pitfall for climate tech founders?
Missing what your market really needs.

In our latest Green New Perspective podcast episode, Jeanette Williams from Urban Future Lab at NYU Tandon School of Engineering breaks down why early-stage climate tech founders need to prioritize customer discovery above all else.

Many startups come to UFL with impressive innovations but face challenges finding their “beachhead market.” Jeanette explains that truly successful founders know how to go beyond their own vision and actively listen to customers and impacted communities.

💬 What’s been your biggest challenge in customer discovery?

🖇️ https://bit.ly/3YyqxYm

31/10/2024

What does it take to scale climate tech from concept to commercial impact? 🚀

Find out in our latest Green New Perspective podcast episode!

We talked with Jeanette Williams, COO, and Frederic Clerc, Interim Managing Director of Urban Future Lab (UFL) at NYU Tandon School of Engineering. As NYC’s oldest climate tech incubator, UFL has propelled over 170 startups through every growth stage, helping them raise billions while achieving an impressive 88% survival rate.

Jeanette and Frederic share insights on how climate tech founders progress from pre-seed to Series A, exploring key areas like customer discovery, building connections, and sustaining growth beyond Series A.

If you’re in climate tech, this episode is a must-listen!
🎧

Discover how Urban Future Lab supports climate tech startups through mentorship, partnerships, and strategies for scaling challenges they face.

23/10/2024

Your customers don’t care about your product. ❌

They care about what the product can do for them. ✅

Kenny Lee, CEO of Aigen, explains why Aigen doesn’t use cleantech buzzwords when marketing to farmers. Instead, they focus on what truly matters: reducing costs, eliminating manual labor, and providing a self-sustaining solution.
🎧 https://bit.ly/3YbMgp0

As a digital marketing agency, we couldn’t agree more—delivering value is key to building trust and winning customers.

💬 Are you leading with benefits in your marketing strategy?

If not, we’ve also got a blog post on how to build a value proposition that resonates with your audience.
👉 https://bit.ly/48lnkzV

Not sure how to do it for your brand?
We’re here to help.

22/10/2024

A self-sustaining robot that lives on the farm and works autonomously? 🤖

That’s how we’re making agriculture more sustainable. ✅

In our newest Spotlight episode, we talked with Kenny Lee, CEO of Aigen.
They are leveraging robotics and AI to regenerate the Earth, starting with agriculture.

It’s a fascinating deep dive into the challenges of agritech, communicating complex tech solutions to traditional industries, and balancing innovation with customer needs.

Don’t miss this!
🎧

In this episode of Green New Perspective Spotlight, Kenny Lee, co-founder and CEO of Aigen, discusses his journey from cybersecurity to agriculture. Aigen's ...

16/10/2024

🌍 Carbon capture is about more than technology—it’s about people and partnerships.

Clément Cid, CEO of Mitico, explains how they collaborate with industries, governments, and local communities to reduce emissions and create cleaner, healthier environments.

By building strong partnerships with stakeholders, Mitico is able to drive real change while ensuring communities benefit from cleaner, safer environments. It’s a win-win for everyone involved.

💬 What are your thoughts on the importance of collaboration for cleaner industries?

🎧 https://bit.ly/3A0oOD7