08/07/2025
1. Share Strategic, On-Brand Content Consistently
To grow your audience, you need to show upâand show up well. That means posting consistently (3â5 times per week) with a clear brand voice and visual style. Rotate between:
Project spotlights (before/after, design process)
Client features (tag them!)
Tips and tricks (design, social media, branding)
Behind-the-scenes moments (your team, your tools, your wins)
Personal insights that show your agencyâs values
⨠Pro Tip: Use a content calendar so youâre never scrambling for ideas.
2. Focus on Value + Aesthetic
A pretty feed grabs attention, but value makes people hit follow. Every post should answer a question or spark a feeling. Think:
âHow do I know itâs time for a rebrand?â
âWhatâs the #1 mistake small businesses make with logos?â
âHereâs how we helped a wellness coach triple her engagementâ
Combine these insights with beautiful visuals, branded graphics, or quick video walkthroughs to make your content feel like a gift.
3. Engage Like You Mean It
Donât just postâengage. Respond to every comment and DM. Like and comment on potential clientsâ posts. Share stories from people in your niche.
Start conversations in your captions
Ask questions
Run polls or âthis or thatâ sliders in Stories
đĄ Think of social media as networkingânot broadcasting.
4. Leverage Hashtags, Geo-Tags, & Tagging
Maximize reach with smart tagging. Use 10â15 hashtags per post, including:
Industry-specific ( , )
Location-based ( , )
Client-specific ( , )
Always tag your clients in your posts and stories to reach their audienceâand donât forget to use geotags to increase local discovery.
5. Collaborate, Cross-Promote, & Feature
Nothing boosts growth like working together. Collaborate with happy clients, fellow creatives, or local businesses by:
Doing a joint post or Reel
Interviewing them for a spotlight
Reposting their work with your design behind it
đŻ This puts your work in front of their followers and boosts credibility and trust instantly.