Optician Digest

24/12/2020

A Christmas message from my mentor Felix A. Montelara

19/10/2020

My favorite marketing questions-
1) Attention: how will I get the attention of potential clients?
2) Interest: how do I create interest in my products/services?
3) Desire: how will my client benefit by buying my
products/services?
4) Action: what is my “call to action?

30/09/2020

Focus on the value your strengths-

Small business owners are typically very limited in the amount of time they have to handle certain responsibilities and tasks.

21/09/2020

This is a great pearl to explain to patients if done properly.

18/09/2020

4 C’s of Social Media Marketing
Content
Context
Community
Connection

17/09/2020

QTIP
You can start over, each morning.

16/09/2020

https://www.youtube.com/watch?v=LxfFHeUx0yk&feature=youtu.be

Feel devastated after a failure? Seth Godin has the perfect advice for when life knocks you down — and it will train you to think about failure, setbacks, an...

02/09/2020

https://www.aao.org/eye-health/tips-prevention/protect-eye-safety-protest-rubber-bullet-tear-gas

Protesters who take to the streets may come under fire from rubber bullets, projectiles, tear gas, pepper spray or paintball guns. Here is what the American Academy of Ophthalmology recommends if your

29/08/2020

https://resources.franklincovey.com/blog/work-life-blend

The term “work-life balance” is so 2010. Work-life blend is having flexible work hours, a clear line between what is work and what is not work and it’s your responsibility to blend the two.

29/08/2020

https://www.edsurge.com/news/2020-08-27-watch-out-for-these-3-mistakes-you-re-making-during-distance-teaching

If there’s one thing everyone can agree on from this past spring, it’s that distance learning is challenging. Undoubtedly, much of this was due to the ...

19/08/2020

https://www.cnbc.com/2020/08/13/how-to-write-a-cover-letter-actually-get-noticed.html

Recruiters, hiring managers, and HR staff say cover letters are key to hiring decisions. Ask a Manager columnist Alison Green explains how to write a good one.

18/08/2020

https://www.inc.com/geoffrey-james/this-is-your-most-important-daily-habit-bar-none.html?cid=sf01001

If you're not dreaming enough, you'll never achieve your peak performance.