20/10/2025
https://youtu.be/SRMfpyH7wwM
https://www.buzzsprout.com/admin/1723304/episodes/18004293-steel-kings-why-knowing-who-you-are-changes-how-you-lead-sell-and-build-community
🚀 New episode alert! 🎙️
What if your worth came before your work — and that changed EVERYTHING about how you lead, sell, and show up? This week on The Shed Geek Podcast, we sit down with Craig Felker, JMAG’s Chief Branding Officer, to unpack “wild leadership” — a game-changing framework that starts with knowing your identity and turns it into bold action.
From the Shed Expo floor to everyday lot life, Craig shares how JMAG’s family-first culture sparked unforgettable moments (think ice-cold drinks, a family zone, and the Gravity Grab) that created real connections without the hard sell. Plus, hear how disruptive marketing like their rap video “Flawless” brought core values to life in a way nobody could ignore.
We get real too — with Jared’s sobriety-driven honesty tour, faith, authenticity, and why vulnerability isn’t a tactic, it’s a trust engine. And we even dive into how the Savannah Bananas are flipping the script on “boring” industries with bold, relentless presence.
If you’re a builder, dealer, or leader looking to stand out without selling out, this episode will give you clarity, courage, and some bold ideas you can start using by Friday.
🎧 Listen now, share with a friend, and tell us: what’s the bold move you’re making this week?
What if your worth came before your work—and that changed everything about how you lead, sell, and show up? We sit down with JMAG’s Chief Branding Officer, C...