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The purpose of video in business is to produce action from your target audience.

31/10/2025

"Narrative flexibility" – the art of strategically editing one video shoot into multiple platform-specific formats without losing your core message – is the secret to maximizing your content ROI.

Learn more:
https://www.gillespieproductions.com/blog/narrative-flexibility-video-cutting-platforms

29/10/2025

🏃‍♂️ Running out of time to make Q4 sales? We hear you!

December will be here before you know it, and if you want to unveil a first-class promotional video before year's end, the clock is officially ticking. Between planning, filming, editing, and final revisions, quality video production needs TIME to deliver the results you're after.

Whether you're looking to boost holiday sales, launch that new product, or set yourself up strong for 2026, strategic video content could be the competitive edge that makes all the difference.

Ready to make it happen? Let's talk strategy ➡️ https://www.gillespieproductions.com/contact

27/10/2025

🤔 Why should your organization consider video for internal communications? We have three compelling reasons!

(1) Training/Onboarding Made Scalable: Repeatable trainings can be documented and shared over and over and over, when employees need it.

(2) Reach Employees Globally: Video lets you share personal messages with all employees, no matter if they are located at your headquarters or in other facilities.

(3) Show Your Mission in Action: Storytelling videos can be used to rally employees around the impactful work you are doing!

Let's bring your vision to life; learn more about internal comms content: https://www.gillespieproductions.com/services/internal-communications-videos

24/10/2025

Here's an example of the power of authentic storytelling in industries like construction and manufacturing.

Think you're just about buildings, products, or processes? Think again. Your stories center around themes like people, mentorship, legacy, and community impact.

At Gillespie Productions, we love capturing the human stories behind the steel, concrete, and craftsmanship!

22/10/2025

At Gillespie Productions, one of our defining core values is "Shepherding," which means we are adept at guiding others with support and humility through a process so they can thrive.

When we work with your team, we walk alongside you, sharing our expertise when it's helpful, while creating space for your vision to flourish. And we know how to ask the right questions to uncover what success truly looks like for your organization.

It all comes down to shared success! Read more about what we believe: https://www.gillespieproductions.com/about-us

17/10/2025

Have you heard of GEO? "Generative engine optimization" means refining your online presence so that your content is discoverable in AI conversations.

This article highlights the fact that while AI search is still the Wild West, some key findings are ringing true:

📌 YouTube is a major input. Long-term video strategy is now driving AI visibility.

📌 Google rankings still matter. If you dominate search, you have a better shot at ranking in AI chat results.

📌 It’s not either/or. It’s both. ChatGPT isn’t replacing traditional search; it’s extending it and complementing it.

Keep reading:
https://www.convert.com/blog/growth-marketing/how-to-optimize-content-for-generative-ai/

13/10/2025

⚡ Newsflash! We're in Q4. NOW is the time to amplify your sales.

Take your marketing to the next level with strategic video content that's designed to inform, excite, and drive action. Here are the three powerhouse formats we see delivering results:

📺 TV & Online Ads
From TV commercials to social media ads, optimized ad videos can deliver key messages that feel authentic. They're perfect for building brand awareness and reaching new audiences.

🗣️ Testimonial Videos
Work smarter, not harder - and let your satisfied customers do the talking! Genuine referrals carry more weight than any marketing message you could craft. These build credibility, establish trust, and help close deals.

📦 Product Videos
Key for holiday season promotions, product videos make purchasing decisions a no-brainer! Whether you're B2B with an innovative solution or e-commerce with a life-changing product, a video will help your offer pop off the screen.

Of course, no matter which format you choose, it's critical to choose a company that can strategically align your content with your overarching goals. Don't waste money by throwing spaghetti at the wall!

Bottom line? Smart promotional video content could be your competitive edge as we wrap up the year. Get on our calendar NOW so you can launch!

➡️ https://www.gillespieproductions.com/contact

08/10/2025

Quick tip that will instantly upgrade your corporate video content:
🛑 Stop relying on talking heads alone!

That important C-Suite announcement? Client testimonial video? Product launch video? If it's just someone sitting in front of a camera talking for 1-2-3+ minutes, you're losing your audience faster than you can say "watch this."

Strategic B-roll footage is the solution. Those supplementary visuals reshape abstract concepts into concrete stories. When your CEO talks about "innovation," show your R&D team in action. When a team member is discussing "company culture," the screen should depict real-life collaboration.

See the difference?

Now that we have your attention, check out our latest blog, which breaks down everything you need to know about B-roll:
https://www.gillespieproductions.com/blog/why-corporate-video-needs-b-roll

06/10/2025

⏰ T-minus 23 days until we're at the Manufacturing First Expo & Conference!

Speaking of manufacturing... here's something we hear ALL the time: "We're just a manufacturing company - what would we even film?"

Trust us, there's SO much storytelling potential in your facility. (Watch this video for just a sampling!) Here are four video formats that consistently deliver results for manufacturers:

🏭 Virtual facility tours that highlight precision, safety, and innovation
🏭 Company overview videos that put a human touch on your B2B relationships
🏭 Client testimonials that let your success stories do the talking
🏭 Recruiting videos that give top talent a reason to choose YOU

Manufacturing is visual, dynamic, and fascinating, making it perfect for video storytelling. Every process tells a story. Every innovation solves a problem. Every team member brings expertise that deserves recognition.

Wisconsin's manufacturing sector is the backbone of our economy, and we absolutely LOVE stepping inside these facilities to capture the work happening behind the scenes. So if you have a state-of-the-art process, client success story, or a company culture that rocks - let's talk about bringing those stories to life on camera.

➡️ See you at the expo!
https://newmfgalliance.org/events/manufacturing-first-expo-conference/

Northeast Wisconsin Manufacturing Alliance (NEWMA)

03/10/2025

It's already been three years since Megan Burton, Client Success Manager, joined the Gillespie Productions team, and she's quickly become integral to so much of our work. Megan has an eye for detail and a talent for organization, and we're grateful she's part of our work.

Happy Anniversary, Megan! 🎉

01/10/2025

We're pleased to share that our Director of Photography, Matt Ludtke, is marking his 4-year anniversary with our team, today! 👏👏👏

Matt's passion for exceeding client expectations is an inspiration to all of us. He constantly elevates our work and keeps us on the cutting edge of videography. We're proud that he's part of our team, so please join us in wishing him a very Happy Anniversary!

29/09/2025

⤴️ Ready to level up your internal communications in Q4?

Video content might be the game-changer you need. Swipe through to discover 5 key benefits of using video for employee communications, from improved message clarity to stronger team engagement ➡️

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