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Gillespie Productions

The purpose of video in business is to produce action from your target audience.

04/09/2026

Some stories stick with us for years. Think about your most-loved book, your favorite movie, or your go-to TV show. You could probably describe every beat of that story, off the top of your head.

But other stories - specifically, videos - disappear the second we close the browser tab.

The difference almost never comes down to production value or budget. It hinges on whether or not there was actually a story there in the first place. And a good story is never really about a company, a product, or an initiative. It's about a person!

How did XYZ change someone's day, their work, their life? What gets them genuinely excited about it? Without that human element, even the most polished video ends up forgettable, because there's nothing for a viewer to actually feel.

Need help uncovering stories that actually stick? Let's talk.

https://www.gillespieproductions.com/contact

02/09/2026

What actually makes a company worth joining, to a prospective employee?

It often comes down to HOW leadership talks about their people.
We recently worked with Cushman & Wakefield on a recruiting video series, and this piece features a leader speaking candidly about just how much people matter to the organization.

What's missing? Scripted corporate speak. What remains? Just a genuine message about a culture that values its employees.

🔎 Want to uncover your own stories like this? Let's chat!

https://www.gillespieproductions.com/

28/08/2026

Your company values look great on paper. But how are you showing them off to the world?

The right video content can transform words on paper into a story people can actually feel. And when your internal and external audiences see your values in action, trust is built, culture is strengthened, and your brand becomes unforgettable.

Ready to bring your company values to life on screen? Let's produce action together📲 (920) 857-2224

26/08/2026

Shhh... Did you hear that? 🤫

Nothing? That's the point! Silence is one of the most powerful tools in a well-produced video.

Different types of videos call for different pacing approaches, and knowing the difference is part of the strategy work we do before shooting a single frame. We want to make sure the end result aligns with the goal of your message.

Keep reading our insights: https://www.gillespieproductions.com/blog/corporate-video-pacing-and-timing

24/08/2026

DYK? Our team has real experience on large-scale, high-end productions! We can build a crew to match the size and complexity of whatever stories you're telling.

❓ Need a lean, one-day shoot with a small footprint? We can do that efficiently and affordably.

❓ Need a multi-day, multi-location production with a full crew of specialized talent? We can make that happen.

Here's the difference: We don't overcomplicate things just to look impressive. We scale our approach to match what the project actually needs, which means you get polished cinematography, professional audio, and strong post-production -- without paying for unnecessary complexity or bloated budgets.

High-end doesn't have to mean overproduced. It just has to be intentional.

https://www.gillespieproductions.com/

19/08/2026

Your PEOPLE are your #1 selling point when you're trying to recruit new team members.

❌ Not your benefits package. ❌ Not your org chart. ❌ Not your brand-new breakroom.

But are you tapping into this truth? Authentic employee voices outperform scripted messaging. A real employee, speaking in their own words in a video, will represent your culture better than a bunch of bullet points.

And in a hiring market where candidates are doing serious research before they ever fill out an application, that difference matters more than ever!

We can help you capture those stories and share them professionally. Most importantly, we'll help you drive measurable results (read: more qualified applicants!) with the right video distribution strategy.

Sounds like exactly what you need, right?! Click here to start the conversation: https://www.gillespieproductions.com/contact

17/08/2026

Our team doesn't just show up, hit record, and hand over a finished video.

The truth is, most of our work happens before a camera is ever turned on! Every project starts with discussions around messaging, audience, and goals. We ask what success actually looks like (filling open roles, closing more sales, getting your whole team aligned around a new direction, etc.) and we build the content to drive that specific outcome.

Our blended backgrounds of journalism + corporate comms help us think like storytellers, first and foremost.

➡️ Video is our tool. Solving your business challenge is the actual job.
https://www.gillespieproductions.com/

14/08/2026

Got a stellar new video? Ready to share on social media?

Give it the BEST possible chance of success by following these posting best practices:

☑️ Upload your video directly to the platform you are posting it on rather than sharing it via a YouTube or Vimeo link. Social media platforms favor content that doesn't take viewers off their sites.

☑️ Don't overlook LinkedIn! When you post your video natively on LinkedIn, it will auto-play in your viewer's feed. Talk about attention-getting AND engaging!

☑️ Write clear, concise copy in your caption. Make sure it encourages viewers to watch the video. You can also use the caption to drive home a key message from the video or include a call to action.

☑️ Have captions burned in your video (we can do this!) or upload a .srt caption file with your video (we can provide you with this!) if your video has a lot of speaking. Many people watch videos on social media with their sound switched "off." Make the viewing experience accessible by including captions.

What would you add to our list?

12/08/2026

Recruiting woes? You're not alone!

Your prospects are researching your company before they even consider applying. And if they can’t get a feel for your culture online, they’re skipping your Indeed post and moving on to the next opportunity.

▶️ Recruiting videos tip the balance in your favor.

At Gillespie Productions, we create authentic, compelling recruitment videos that go beyond generic bullet points and show candidates ~exactly~ what makes your organization worth joining.

Videos are your opportunity to showcase real employees, stories, and culture!

How would it feel to attract candidates who are already excited about your company? While filtering out the ones who aren't the right fit before a single interview?

Let's make it happen. We're storytellers, strategists, and production pros… and we're ready to help you win the talent competition.

Find your next great team member (with our help!) ➡️ https://www.gillespieproductions.com/services/recruitment-video-company

07/08/2026

Ask anyone who has worked with us and they will probably mention our shoot days, first.

Here's why!

✅ We show up on time, with the gear ready and a plan already mapped out, so you are not left wondering what happens next.

✅ We communicate clearly before, during, and after, which means no surprises and no chasing us down for updates.

✅ We adapt when things shift around ('cause that's inevitable!) without adding stress to your already busy schedule.

"Easy to Work With" is one of our core values at Gillespie Productions, and it shows up most clearly on set. We get it, we listen, we're proactive, and we follow up. And we do what we say we'll do, when we say we'll do it.

A great shoot day should feel collaborative, not chaotic. When you're ready for a team that feels like a breath of fresh air, you know who to call.

https://www.gillespieproductions.com/about-us

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