What do we do at We Social Marketing Group do? Social media marketing managers work to promote and strengthen an organization’s brand(s) using social media platforms. There are several creative, analytical, and managerial aspects to this role. Social media marketing managers can share many of their responsibilities with marketing executives, multimedia specialists, and marketing managers/producers
(digital), especially in small- and medium-sized employers (SMEs) where there may not be a dedicated social media manager. Key responsibilities
We Social Marketing Group will revolve around organizing and running marketing campaigns over social media platforms (such as Facebook, Twitter, Linked In, Instagram, TikTok, and Snapchat). Typical responsibilities include:
Creating content, including text posts, video, and images for use on social media
Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
Scheduling social media posts using applications such as Hootsuite and TweetDeck
Interacting with customers and dealing with customers’ inquiries
Developing new social media strategies and campaigns
Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
Keeping track of data and analyzing the performance of social media campaigns
Collaborating with colleagues from across marketing departments to ensure branding is consistent
Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns
