C&R Magazine

C&R Magazine Cleaning & Restoration Magazine (C&R) is a legacy publication dedicated to cleaning and restoration contractors.

Around for more than four decades, C&R is free to subscribers and delivers educational content on various platforms!

⭐SAVE YOUR SPOT!The restoration industry is consolidating — but selling isn't the only path.Tune in to "Independent by C...
04/09/2026

⭐SAVE YOUR SPOT!

The restoration industry is consolidating — but selling isn't the only path.

Tune in to "Independent by Choice: Building a Stronger Restoration Business in a Consolidating Market", a C&R roundtable with industry leaders who've chosen to stay independent and continue to grow and thrive.

We are thrilled to welcome these industry leaders:

Shawn Folks, CEO at Guarantee Restoration Services, LLC
Jim Kowalski, partner at Kowalski Construction, Inc.
Brade Heise, CEO at Phoenix Renovation and Restoration, Inc.

They will share how to navigate today's competitive landscape, manage cash flow, build strong cultures, and leverage peer communities to stay ahead.

📅 September 24 | 1 PM ET
Sponsored by Restoration Affiliates

🔗 Register now: https://hubs.li/Q04wHSfD0

04/09/2026

💡 What does Plato's Cave have to do with the restoration industry?

After a few tough years, it can feel like we've been stuck in the dark. In this clip, we unpack that metaphor — and why the way out is illumination: bringing light, data, and real solutions to the challenges we all share.

A powerful reminder that clarity is a choice and our industry's next chapter starts with it.

Watch the full conversation 👉 https://hubs.li/Q04wHHYc0

“But the AI told me it was Category 4…” 👀Sound familiar?Jeff Diem, founder of LEVLR, takes a look at what happens when A...
03/09/2026

“But the AI told me it was Category 4…” 👀

Sound familiar?

Jeff Diem, founder of LEVLR, takes a look at what happens when AI-generated information starts making its way into restoration claims—and why confidently wrong answers can create some very real problems for restorers, adjusters and homeowners.

AI can be a powerful tool. But should we trust everything it tells us?

Read his article HERE:
https://hubs.li/Q04wD1CZ0

Carrier AI is already shrinking restoration estimates — and most contractors don't even know it's happening. Shawn Heste...
03/09/2026

Carrier AI is already shrinking restoration estimates — and most contractors don't even know it's happening. Shawn Hester breaks down how to fight fire with fire and make your documentation unchallengeable. A must-read for restorers who want to stay ahead. 👇

🔗 Read Full Article Below: https://hubs.li/Q04wC_b40

🚨NEW EPISODE!What can the 82nd Airborne teach you about running a restoration business?In the latest episode of the Rest...
03/09/2026

🚨NEW EPISODE!

What can the 82nd Airborne teach you about running a restoration business?

In the latest episode of the Restoration Today podcast, George Hernandez, COO of PuroClean, shares how his military experience shaped his approach to discipline, preparation and leadership—and the lessons he’s learned while helping grow PuroClean to more than 500 locations.

Watch the full episode for insights on leadership, profitability, growth and building a sustainable restoration business:
https://hubs.li/Q04wsRH40

Accuserve Solutions announced the appointment of Maroun S. Mourad as an independent member to its Board of Directors! 🎉C...
02/09/2026

Accuserve Solutions announced the appointment of Maroun S. Mourad as an independent member to its Board of Directors! 🎉

Congratulations!

“Maroun is one of the most respected executives in the broader insurance and property claims ecosystem, and his perspective will be invaluable as we continue to invest in technology and data-driven solutions for our carrier partners,” said Hunter Powell, Chief Executive Officer of Accuserve.

“His track record of building innovative, solutions-oriented businesses, and the trust he has earned with insurance carriers over his career aligns perfectly with our mission to simplify the property claims and restoration experience for carriers, homeowners, and contractors.”

Read more:
https://hubs.li/Q04wjnQl0

02/09/2026

Be the squeaky wheel. Don't be afraid of that." 🗣️

Want to get paid faster? It starts day one — right documentation, clear expectations, and making sure your customer actually knows how and when to pay.

Sending just an invoice isn't enough. Follow up. Stay on it. The contractors who get paid first are the ones who stay in front of it. 💰

🎥 Watch Deep Dive #2 – Getting Paid: https://hubs.li/Q04w28Hb0

📋 Join the full 4-part series: https://hubs.li/Q04w23_m0

💥NEW Master Class episode!Scaling a restoration company brings opportunity—but without the right processes and documenta...
01/09/2026

💥NEW Master Class episode!

Scaling a restoration company brings opportunity—but without the right processes and documentation, growth can quickly impact quality, cash flow, and profitability.

In episode 8 of season 4 of the Restoration Master Class, Holly Baldwin of DocuSketch, and Alec Demgen of Servpro Team Bates/Hogan, discuss how standardized processes, strong documentation, employee training, and a consistent customer experience can help restoration companies scale successfully without sacrificing quality.

Watch the latest episode HERE:
https://hubs.li/Q04w1gpm0

01/09/2026

Join the conversation on the latest industry trends, what we are seeing across the industry, and drop questions into the comment boxes to join in!

FLEET Response announced the appointment of Trace Larsen as Vice President of Operations! 🎉Congratulations!“Trace is one...
01/09/2026

FLEET Response announced the appointment of Trace Larsen as Vice President of Operations! 🎉

Congratulations!

“Trace is one of the most respected operators in our industry,” said Mark Springer, Chief Executive Officer of FLEET Response.

“I have known Trace professionally for many years and have always admired his leadership style, operational discipline, and commitment to building great teams.

Trace’s experience leading large, multi-location restoration organizations makes him uniquely qualified to help us strengthen our operating platform and accelerate the progress we are making.”

Read more:
https://hubs.li/Q04w37MC0

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