Social Hospitality

30/05/2025

With the introduction of generative AI into search results, Google is changing not just how content is discovered but how it’s created in response to user queries. For hotels, that means it’s time to rethink SEO strategies, visibility tactics, and the path to direct bookings. https://bit.ly/3HgOX3P

Generative AI is the next evolution of hotel SEO. Hotels that prioritize content, expertise, and conversational optimization will do best.

27/05/2025

Buffer pored over millions of posts on Instagram, Facebook, Twitter, YouTube, TikTok, and LinkedIn to pinpoint when the best-performing content was published. Here were the takeaways:

We pored over millions of social media posts to pinpoint when the best-performing content was published.

21/05/2025

The world of hotel digital marketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences.

Let’s explore the top trends shaping hotel digital marketing in 2025 and how they can help hotels enhance engagement, boost bookings, and provide memorable experiences.

Discover top hotel marketing trends and digital strategies to enhance guest experience and drive bookings.

19/05/2025

Is there a secret to getting your content seen by as many people as possible? Here’s everything we know about how the Facebook algorithm works and how you can get your content the reach it deserves. https://bit.ly/4dajmNc

19/05/2025

Mastering the world of YouTube Shorts doesn't have to be daunting. By repurposing your existing content and adapting it for the short-form format, you can unlock a new world of opportunities and connect with a wider audience. Happy creating! https://bit.ly/438qmFA

From epic edits to quick clips: Transitioning your long-form content to YouTube Shorts Submit Search Search Input Creator and Artist Stories From epic edits to quick clips: Transitioning your long-form content to YouTube Shorts By The YouTube Team Apr 16, 2025 – [[read-time]] minute read You've ma...

17/05/2025

Google Ads recently announced AI Max, a new tool to reach untapped queries and tailor ads with a single click. Rolling out globally in beta later this month, Google said AI Max integrates its most advanced targeting and creative tools into Search campaigns. https://bit.ly/4d6Vcmy

Bottom line: Google wants advertisers to move beyond traditional keywords, and AI Max is the new on-ramp to that goal, with automation, adaptability, and actionable insights leading the way.

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

13/05/2025

Reddit’s global footprint is expanding rapidly. In Q1 2025, international daily active users grew by 41%, outpacing the 21% growth in the U.S., contributing to a total of 108.1 million daily users. This global surge underscores Reddit’s increasing international appeal.

The latest performance update from Reddit.

12/05/2025

Pinterest is adding more options for visual search, which will make it easier for users to segment different elements of each Pin image to find related or more personally relevant products. Pinterest says that its updated visual discovery process will utilize generative AI to better match user interests with more relevant Pins.

View the latest news, updates and announcements from Pinterest.

09/05/2025

AI is driving a new wave of digital marketing innovation that can directly impact a hotel’s bottom line. For hospitality leaders who want to stay competitive, understanding and leveraging AI tools is no longer optional; it’s essential. Check out my latest article for Cayuga Hospitality Consultants to learn more about how AI is reshaping hotel digital marketing.

Artificial Intelligence (AI) is no longer a futuristic concept in the hospitality industry. It’s a powerful force shaping how hotels attract, engage,...

08/05/2025

After it was spotted in testing last month, Instagram launched its first official use of lockable Reels, which enable creators to share Reels that can only be viewed by those who have a code. It’ll be interesting to see how this highly exclusive feature resonates with broader audiences. https://bit.ly/4jR6aiI

The option will enable you to lock your Reels with a secret code.

15/03/2025

In Tucson for ! Looking forward to networking and getting the latest scoop on the travel creator space.

03/03/2025

Spring is just around the corner, and it’s the perfect time for hotels to tap into the seasonal travel surge! In our latest post for Cayuga Hospitality Consultants, we share actionable tips on how to leverage social media to drive bookings and boost your hotel’s visibility this spring. From eye-catching content to influencer partnerships, find out how to make the most of this season:

Spring is an exciting season for travel. There are lots of opportunities for hotels to attract spring breakers, families on vacation, and...