Social Hospitality

24/10/2025

Engagement works best when it feels like a two-way street. Facebook is adding fresh features for creators to keep fan engagement lively and rewarding. With fan challenges, custom badges, and new insights into follower activity, the platform is making it easier to celebrate top fans and foster community interaction in creative ways.

More ways to acknowledge your top fans on Facebook. 

22/10/2025

Email marketing success in eCommerce requires a combination of strategic thinking, technical ex*****on, and ongoing optimization.

By implementing these seven strategies and consistently measuring results, businesses can build email programs that drive sustainable growth and create lasting customer relationships.

By implementing these seven email marketing strategies, businesses can drive sustainable growth and create lasting customer relationships.

21/10/2025

ICYMI: Meta AI launched Vibes, a new feed inside the Meta AI app for discovering, creating, and remixing AI-generated short videos. https://bit.ly/4qpHDoK

Vibes signals Meta’s deeper push into generative media by blending discovery, creation, and distribution into one loop.

For marketers watching AI platform plays, this move reinforces Meta’s bid to own not just the tools, but the ecosystem where AI content is made and shared.

We’re rolling out the next iteration of the Meta AI app, including Vibes, a new feed of AI videos.

20/10/2025

How can you plan ahead with so much change on the horizon? AI, for example, is changing entire industries, yet, at the same time, it’s not having the expected level of impact on others.

To assist in your planning, here are 36 predictions for social media marketing in 2026, looking at each platform’s key areas of focus.

These tips and trend pointers could help you prepare your marketing plan for 2026.

17/10/2025

Google officially launched a new sponsored ad label, which the company said makes “navigation even easier.” It may do that, but it probably also drives more ad clicks.

Learn more about this change and see examples in Search Engine Land's story.

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

16/10/2025

Brand mentions are the new backlinks, and this Ahrefs post by Despina Gavoyannis breaks down how to audit them to stay visible in both search and AI results. https://bit.ly/4q6JU8d

You’ll learn how to track, fix, and grow online mentions that shape your brand’s reputation across the web. If you want to future-proof your SEO and make sure AI systems truly understand your brand, this guide is a must-read.

Discover how to audit brand mentions across the web to correct misinformation, reclaim lost links and find outreach opportunities.

15/10/2025

Scroll for five minutes on your phone, and chances are you’ll come across a tutorial, a product demo, and someone’s dog doing something hilarious. Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized the way we consume content, replacing lengthy explanations with fast, visual storytelling. Learn more about the power of short-form video: https://bit.ly/4ojQare

Short-form video is not a passing trend. It’s a format that aligns perfectly with how people live, scroll, and decide what matters.

14/10/2025

Instagram is launching its own awards program, which will include sending physical rings to 25 creators. The chosen ones will also have the opportunity to customize the look of their profiles and content. The winners will be chosen later this week:

Instagram is starting its own awards program in which it will be sending out physical rings to 25 creators. The chosen ones will also get to change the look of their profiles and content.

22/08/2025

Instagram just rolled out a new update: you can now link one Reel directly to another. 🎥➡️🎥

This means creators and brands can guide viewers through a sequence of videos, connect related content, or extend storytelling without relying on comments or captions. https://bit.ly/3UHlwLW

It’s a minor tweak with big potential for engagement and discoverability. How do you see yourself or your clients using it?

Now you can create longer narratives via Reels clips.

19/08/2025

Instagram is rolling out new Insights updates to help brands and creators better understand what content resonates. You’ll now see exactly when viewers like a Reel, which image in a carousel drove engagement, and which posts are bringing in the most new followers. Plus, post-level demographic data and updated views metrics can help refine your content strategy even further. https://bit.ly/417vUjv

18/08/2025

Google’s John Mueller makes it clear: AI won’t replace SEO anytime soon. If you’re worried that chatbots will wipe out the need for your website, don’t be. This article explains why having a solid site is still the backbone of being found online, whether through search engines or AI tools. If you want to stay visible and competitive, this is a smart read to keep your SEO game strong.

Google's John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.

15/08/2025

Did you know Reddit accounts for 51% of all online mentions related to purchasing decisions? Gen Z turns to Reddit not just to discover products, but to trust real opinions from real people. With 3x more comment engagement and 5x more brand loyalty signals than other platforms, Reddit is fast becoming a go to for e-commerce influence.

Reddit is becoming a bigger influence in purchase journeys.