Social Hospitality

22/08/2025

Instagram just rolled out a new update: you can now link one Reel directly to another. 🎥➡️🎥

This means creators and brands can guide viewers through a sequence of videos, connect related content, or extend storytelling without relying on comments or captions. https://bit.ly/3UHlwLW

It’s a minor tweak with big potential for engagement and discoverability. How do you see yourself or your clients using it?

Now you can create longer narratives via Reels clips.

19/08/2025

Instagram is rolling out new Insights updates to help brands and creators better understand what content resonates. You’ll now see exactly when viewers like a Reel, which image in a carousel drove engagement, and which posts are bringing in the most new followers. Plus, post-level demographic data and updated views metrics can help refine your content strategy even further. https://bit.ly/417vUjv

18/08/2025

Google’s John Mueller makes it clear: AI won’t replace SEO anytime soon. If you’re worried that chatbots will wipe out the need for your website, don’t be. This article explains why having a solid site is still the backbone of being found online, whether through search engines or AI tools. If you want to stay visible and competitive, this is a smart read to keep your SEO game strong.

Google's John Mueller discusses whether AI will replace the need for SEO and explains why websites remain essential.

15/08/2025

Did you know Reddit accounts for 51% of all online mentions related to purchasing decisions? Gen Z turns to Reddit not just to discover products, but to trust real opinions from real people. With 3x more comment engagement and 5x more brand loyalty signals than other platforms, Reddit is fast becoming a go to for e-commerce influence.

Reddit is becoming a bigger influence in purchase journeys. 

14/08/2025

The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to AI assistants to dream, plan, and book.

For hotel owners and operators, this means it’s time to reevaluate how and where you meet your guests online. https://bit.ly/4mc5Wnp

The hospitality search experience has undergone a quiet revolution. Where travelers once Googled their way to vacation options, many now turn to...

13/08/2025

Summer is officially in full swing, and so is leisure travel. From extended family vacations to spontaneous long weekends, hotels across the country are seeing a surge in summer demand. But this year’s trends look a little different. Booking behaviors are shifting, guest expectations are evolving, and pricing strategies need to be more agile than ever.

Here’s a breakdown of the top travel trends shaping Summer 2025 and what they mean for hotel revenue strategy.

This year’s summer travel trends look different. Booking behaviors shifted, guest expectations evolved, and agile pricing strategies are needed.

13/08/2025

'Tis the season to get a head start on your holiday marketing! Pinterest has released its 2025 Holiday Planning Guide, packed with insights and tips to incorporate into your strategy. With Pinterest now up to 570 million users who come to the platform with high shopping intent, it’s definitely worth exploring the potential of Pins for your efforts.

New insights from Pinterest to assist in your holiday planning. 

11/08/2025

Search is evolving – fast. AI tools now deliver direct answers, while traditional search engines still list links. To stay visible, marketers need both search engine optimization (SEO) and generative engine optimization (GEO).

This article explains each approach, highlights their differences, and shows how they work together to maximize your reach.

Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.

08/08/2025

Si Quan Ong, Content marketer at Ahrefs, recently hopped on a call with Charlotte Ang, the co-founder of Traffic Bees, to chat about TikTok SEO. She shared a four-week plan for how to successfully teach someone from scratch to rank high for their target keywords on TikTok in just four weeks. Love the in-depth overview: https://bit.ly/3UfuqA0

Start ranking in TikTok search using this four-week TikTok SEO playbook.

08/08/2025

After banning hashtags in promoted posts, X is now restricting ads that use more than one emoji. Ads with multiple emojis will receive a lower quality score and face higher costs, except in Japan and Korea. The move seems driven more by aesthetic preference than performance data, raising eyebrows as X continues to struggle with declining ad revenue.

X is informing advertisers that they can now only include one emoji in their ad copy. 

07/08/2025

Instagram now allows search engines like Google to display public posts on results pages, making it a powerful SEO tool for businesses. This is a huge win for business owners and entrepreneurs, who should take advantage of this update to boost their business’ visibility. Here’s how.

Instagram now allows search engines like Google to display posts on results pages, making it a powerful SEO tool for businesses.

06/08/2025

Pro tip: Don't wait until Black Friday to plan your holiday campaigns. Start mapping out your Q4 strategy now. Audit your channels, refresh your content, and get those personalized campaigns ready. Your future self will thank you. 😉

Here’s how to refresh your approach and make the most of Q4. https://bit.ly/4leVx9h

Q4 is around the corner, and with it comes a flurry of opportunities. Here’s how to refresh your approach and make the most of Q4.