
03/09/2025
Was there anything genuine happening with pop music in 1982?
Probably not. And there probably isn’t today, either. But in 1982, at 20 years old, I was still under the illusion that some musical acts and performances weren’t entirely staged. Things like Elvis Costello’s performance of “Less Than Zero” on SNL, or The Stray Cats’ stripped down and unconventional rise to stardom. Or Springsteen, whom my college chums assured me was the Real Deal.
Well, my bubble burst when Mark, Jerry, Bob, Bob, and Alan walked into the Terminal B café at SeaTac airport, where I happened to be bussing tables and washing dishes during the holiday break.
I had been at the Oh, No! It’s Devo! concert at the Paramount in Seattle the previous night, and had been blown away by 1.) The Blasters’ opening set (!); 2.) Mark Mothersbaugh’s flamboyant entrance, throwing a rope from the balcony, clambering down to the main floor, and running down to the stage right past my aisle seats; and 3.) the innovative incorporation/synchronization of rear-projection video behind the band throughout the two-set show.
Devo, as most of you probably already know — and as well-documented in the new Netflix band bio — were always recognizable, wherever they showed up in the media. Whether it was the yellow biohazard suits, the flowerpots on the heads, or the plastic JFK do they sported throughout the New Traditionalists tour, they never dropped the schtick. Never.
Oh, except, of course, when they traveled. Even if you’re flying first class, you don’t want to stand out like a… well, like a flower pot.
Oh, but Mark, Jerry, and the boys. Well, they still wanted to stand out.
While I was bussing tables that December 1982 morning, the band walked in and slid their orange trays, right beside perfectly ordinary people, down the cafeteria line.
I instantly knew who they were. Not because they were tricked out with any schtick — but because I was a fan, followed them closely in papers and music rags, and had physically been in their presence — albeit at a distance of 60 yards — just the night before.
But when I spotted them, I also thought, “Really?”
They weren’t schticking it that morning, but they sure were rock-starring it. Every one of them was decked out completely in black, each with a turtleneck and an ankle-length black leather trenchcoat. Like they were anticipating The Matrix by 15 years, or emulating Major Toht in Raiders of the Lost Ark. Except with turtlenecks.
Now, if you didn’t want to draw attention with flowerpots or plastic JFK coifs, why on earth would you voluntarily stroll into a public space looking like Trinity? In 1982?
The answer appeared to be: “Well, at least they’ll never guess we’re Devo.”
The ruse appeared to be working. Not a soul was giving them more than a “What the hell?” glance.
Until, that is, they took up seats right next to the table I was bussing.
I sidled over and conspiratorially intoned to Jerry, “Hey, great show last night, guys.”
Oops! Cover blown! Someone was on to them! A mob scene was sure to ensue!
Without even acknowledging my presence — or eating a single bite of the food they had just purchased — the band immediately (and quietly) rose and exited our swanky airport dive.
I was truly dumbfounded. Who did they guys think they were, exactly?
Now, by the time I had seen Devo live for the first time, at Seattle’s Arena in November the previous year, I already knew they were swimming in a pretty murky sea of arrogance and disdain. They way they sneered at the silly costume party that Arena show turned into, I was under no impression that the band actually liked or respected their fans. But as their art matured, I thought, Surely, the boys in the band must also mature, right?
Well, just take a gander at Devo on Netflix. It’s certainly a well-made band bio, and gets at the heart of what made Devo unique, how their music found an audience, and how their philosophy of performance art blended with corporate America to produce a self-fulfilling and obnoxious descent into irrelevance.
And we get to see — at least, director Chris Smith would have us believe — that the boys have not particularly matured.
Mark Mothersbaugh seems to be more cognizant than Jerry Casale that Devo’s demise was a product of hubris, inexperience, and superciliousness. Really: What do you think will happen when your alternative culture-mocking sociologic-klaxon music actually connects with the zeitgeist you despise? And when you play it up to the hilt every chance you get, even when talk show hosts press, “Are you really serious about your music?” Because, you know, the merch and the relentless schtick say, “No.”
Now, Mark, Jerry, and co. were certainly not faking any of it. The “Beautiful World” film still makes me cry after all these decades — especially now, given how both knowledgeable and prophetic it has proven to be — and you don’t achieve something of that power without a healthy measure of conviction.
And gosh — look at the other fish populating the waters in which they swam: David Bowie, who reinvented himself every three years; Elvis Costello, whose very name and stage persona were an invention of rage, booze, and Jake Riveria; Queen, who in 1978 declared a moratorium on all that Jazz, and were now opening playing The Game; Bruce Springsteen, who would very soon manage to persuade Reagan America that Born in the USA was upbeat beefcake patriot machismo; and so on, and so on, and so on.
One can hardly single out Devo for being disingenuous.
And yet, methinks they protested too much. And Jerry apparently still does, finding the whole Devo experience to be some kind of cosmic injustice.
The documentary does, however, confirm for me the near-genius level of Mark Mothersbaugh’s artistry. I won’t spoil things for you, but when he talks about Pachelbel, or when people like Bowie, Eno, and Neil Young crop up with specific accolades… well, you know those were rarified waters in which they swam.
Devo could well be an eye-opener for a lot of people who thought “Whip It!” was just a lot of goofy fun… and, perhaps, finally be the wake-up call that the band hoped to be forty long years ago. Our culture is more full of cruel and thoughtless B.S. than ever.