NC Latino Marketing

25/05/2023

UNC Snapshot of Latinos in NC. (2020 US Census)

North Carolina’s Hispanic population is now greater than one million people.

01/05/2023

Medallas de Cortez finalists have been announced. WYMY La Ley 101.1 FM is proud to be a finalist in three categories this year!

General Manager of the Year - Shirley Davenport
Program Director of the Year - Julie Garza
AND Station of the Year!

Marketer of the Year Tony Garcia, Global Media Services/Now! Media Rick Ramos, Katz Radio Group, New York, NY Claudia De Leon, La Mega Media, Columbus, OH; Cincinnati, OH; Pittsburgh, PA Maria Del Pilar, Mega Philadelphia, Philadelphia, PA Maria Martinez, Bryan Broadcasting, Bryan-College Station, T...

25/04/2023

Join us!

Prepárate para la diversión!! Evento familiar y gratuito!!

23/04/2023

This week a collaboration between Bad Bunny and Grupo Frontera, in addition to a historic chart placement for Mexican artist Peso Pluma, pushed regional Mexican music to international attention

07/03/2023

FOR IMMEDIATE RELEASE
March 7, 2023

NORTH CAROLINA’S FIRST FM HISPANIC RADIO STATION CELEBRATES TWENTY YEARS ON THE AIR

Raleigh – Today, March 7th at 5:00 pm, La Ley 101.1 FM will celebrate exactly twenty years on the air by playing the original audio of the transition from Star 96.9 to La Ley, 96.9 FM, and with a celebration at Capital Chevrolet in Raleigh. More than ten years ago, La Ley transitioned to 101.1 FM. This new signal allows the station to cover all of central North Carolina and Southern Virginia, one of only a handful of Hispanic radio stations in the country to broadcast on a 100,000-watt signal.

La Ley was the first FM Hispanic radio station in North Carolina and today has grown to serve more than 200,000 listeners per week. The celebration on Tuesday will begin a full year of commemorations and events around the state in recognition of the 20th Anniversary.

In 2003 Curtis Media Group founder and CEO, Don Curtis, recognized that the small but growing Latino population in the state had no representation on North Carolina airwaves. “Twenty years ago Mr. Curtis felt that Hispanics weren’t being served with what was offered on radio,” general manager Shirley Davenport said recently. “That’s when La Ley was born.” When asked about that dedication to North Carolina Hispanics, Davenport replied, “We strive every day to make sure we serve our listeners, our advertisers and our La Ley team. My motto is ‘Work hard, play harder,’ and I think we do that very well.”

By listenership and revenue, La Ley is one of the most successful of all radio stations in the state of North Carolina and was recently recognized by InsideRadio as the fourth (4th) ranked Regional Mexican radio station in the country (Nielsen: 18-49, AQH, M-F 6a-7p, Spring 2022). “La Ley takes pride in connecting with Hispanic listeners through our music, contests, news and entertainment features,” said Julie Garza, La Ley program director for more than eighteen years. “It has been my privilege to have this opportunity to lead La Ley. We look forward to many more anniversaries."

01/12/2022

97% of Hispanics 18+ listen to AM/FM radio every week.

A new report from Nielsen reveals that radio is the most-viable way to reach U.S. Hispanic audiences. The study showed that 97% of all Latinos ages 18 and over listen to AM and FM radio on a monthly basis.

16/11/2022

Is it football, or is it soccer? FIFA World Cup viewing parties with La Ley. Join us and find out.

In Frito-Lay's FIFA World Cup 2022™ commercial, directed by Michael Bay, Peyton Manning and David Beckham ask the world—is it called soccer or football? Javi...

08/11/2022

Radio in 2022 - 2024
https://player.vimeo.com/video/760134074?h=15e8b971d3

18/10/2022

"Have you ever heard of the World Cup?... Well they moved it to the Holidays." It's a big deal.

We made a list. We checked it twice. And coming this holiday season on FOX SPORTS, Jon Hamm starring as Santa Claus will find out who’s naughty or nice at th...

11/10/2022

La Ley ranked #4 Regional Mexican station in the US.

Regional Mexican is not only the highest-rated Spanish-language radio format in the U.S., it's shown a growth spurt since January of this year, up 0.4 in 6+ AQH PPM share

29/09/2022

US Latino is the 5th largest economy in the world.

“We’re talking about not just population growth and workforce growth, but also economic growth," said Sol Trujillo of the Latino Donor Collaborative.