TLC Motorsports Marketing

18/04/2025

Deals hit different at 200 mph.

Let's discuss how motorsports marketing can rev up your business 🏁

31/10/2024

Happy Halloween from all of us at TLC Motorsports Marketing🦊

17/10/2024

Before you ask your sponsors to renew for next year, ask how you can help make their Black Friday and Holiday season a success.

The more profits they can attribute to you and the sponsorship, the more likely they will return.

14/09/2024

It's Raceday!

I am excited to be headed to Toledo and Flat Rock Speedways to finally see the Go Fas Racing Keen Parts car in person.

Today Brandon Barker is behind the wheel as Caden will be looking to gain more points and chase the CARS Tour championship at South Boston Speedway.

Brandon may be a new name for the ASA STARS National Tour, but is a a talented driver, having earned a championship at Lee USA Speedway this season.

27/08/2024

Can't let go by without showing off Kira. Ball is life, and the bunnies are her bestie.

03/08/2024

Good luck tonight!

$15,000 to win!
This is the race we have all been waiting for.

The car was GOOD👏 at practice yesterday, and we expect to turn that into a great race and a great finish tonight.

We hope to see you at Owosso Speedway tonight.

📍 Owosso Speedway
⏱ Qualifying 5 pm
🟢 Green flag 6 pm
📺 Racing America
Thank you to those who support us 🫶

Metal Manipulation
Allied Moulded Products
JDCC Custom Coach
Turn 2 Trailer Curtains & Trailer Skirts
TLC Motorsports Marketing

30/07/2024

Sponsorship can be broken down into four distinct phases, and below are the stages and tips for phase 4.:

1. Before you begin to look for sponsors
2. As you are searching for sponsors
3. When you have connected with a potential sponsor
4. Once you have secured a sponsor

Makes sense, right?

You can go back to find the previous ones or write 'sponsor' in the comments and I'll send you all of the tips in an email so you have it in one spot.

Once you have secured a sponsor:

1. Deliver Value Beyond the Proposal: Meet and exceed expectations, or under-promise and over-deliver. That is the true spirit of a great salesperson. This will help you in the long run by setting you apart from the crowd, earning respect, showing that you are trustworthy, and leading to more opportunities through repeat sponsors and referrals.

2. Embrace Sponsorship Opportunities: Participate in every opportunity that comes your way. If a sponsor requests you be at events, photo shoots, or other events, make every effort to be there. If the track or series is looking for event participants, be the one they go to first.

3. Deliver on Your Promises: At minimum, always fulfill your sponsorship obligations. This begins with knowing the marketing goals, creating a plan to achieve those goals, tracking and updating the sponsor, and pivoting if necessary to meet the goals. That is the minimum. Find ways to go the extra mile to exceed expectations, or surprise and delight your sponsors.

4. Be a Good Brand Ambassador: Always present yourself professionally and respectfully. Often, sponsors expect to keep and gain respect by associating themselves with an athlete. Do not do anything to ruin their reputation – or yours, both on and off the track.

5. Track Your Results: When you bring on a new sponsor, goals should be set – by you and the business. When you set SMART goals, you set both parties up for success. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Measuring your results will tell you if you are reaching your goals for successful sponsorships. Once you have achieved the desired results, document the process and the results to use as a case study fo

16/07/2024

What do you do when you have found yourself a potential sponsor for your team?

Here are a few ideas.

Call this Stage 3 of the sponsorship search.









#

14/07/2024

The sponsorship search can be broken up into 4 stages.

These tips are for when you are searching for sponsors.

And let's be real, you should always be working on stages 1 and 2. There is no rule saying you can only look for sponsors before the season starts.

12/07/2024

Sponsorship can be broken down into four distinct phases, and below are the stages and tips for phase 4.:

1. Before you begin to look for sponsors
2. As you are searching for sponsors
3. When you have connected with a potential sponsor
4. Once you have secured a sponsor

Makes sense, right?

You can go back to find the previous ones or write 'sponsor' in the comments and I'll send you all of the tips in an email so you have it in one spot.

Once you have secured a sponsor:

1. Deliver Value Beyond the Proposal: Meet and exceed expectations, or under-promise and over-deliver. That is the true spirit of a great salesperson. This will help you in the long run by setting you apart from the crowd, earning respect, showing that you are trustworthy, and leading to more opportunities through repeat sponsors and referrals.

2. Embrace Sponsorship Opportunities: Participate in every opportunity that comes your way. If a sponsor requests you be at events, photo shoots, or other events, make every effort to be there. If the track or series is looking for event participants, be the one they go to first.

3. Deliver on Your Promises: At minimum, always fulfill your sponsorship obligations. This begins with knowing the marketing goals, creating a plan to achieve those goals, tracking and updating the sponsor, and pivoting if necessary to meet the goals. That is the minimum. Find ways to go the extra mile to exceed expectations, or surprise and delight your sponsors.

4. Be a Good Brand Ambassador: Always present yourself professionally and respectfully. Often, sponsors expect to keep and gain respect by associating themselves with an athlete. Do not do anything to ruin their reputation – or yours, both on and off the track.

5. Track Your Results: When you bring on a new sponsor, goals should be set – by you and the business. When you set SMART goals, you set both parties up for success. SMART goals are Specific, Measurable, Achievable, Relevant, and Time-bound. Measuring your results will tell you if you are reaching your goals for successful sponsorships. Once you have achieved the desired results, document the process and the results to use as a case study for future sponsors.

6. Seek outside help if needed. I am here to help any step of the way. Send me a message or email [email protected]

10/07/2024

Stage 1

The sponsorship search can be broken up into 4 stages.

These are the first stages and the things you should be working on before you start looking for sponsors.

Don't stop once you have found some sponsors!

Look for sponsors year round to make sure you have the funds you need to finish the season 💪

10/07/2024

Sponsorship can be broken down into four distinct phases, and below are tips for phase 3.:

1. Before you begin to look for sponsors
2. As you are searching for sponsors
3. When you have connected with a potential sponsor
4. Once you have secured a sponsor

Makes sense, right?

I posted the first section just over a week ago. You can go back to find it or write 'sponsor' in the comments and I'll send you all of the tips in an email so you have it in one spot.

Before I go on to the next section, know you could work on each section simultaneously, perfecting everything from your sponsorship pitch to your ex*****on and reporting. There is nothing that cannot be improved upon.

When you have found a potential sponsor:

1. Offer Activation Ideas: Some companies have no idea what to do when they sign up for a sponsorship opportunity. Once you know the marketing goals, you can suggest ways they can use the sponsorship opportunity. These activations are what is going to make the sponsorship successful or not. The activation can be anything from social media contests, a t-shirt toss, handing out coupons, appearing in their ads, bringing your car to a company event, hosting a VIP Day at the track for top employees, giving pit access, and mentioning the company in your newsletter. Offer fun and unique ways for the sponsor to reach their marketing goals. You may be required to plan and execute some of the activations and some the company may do entirely. A difficult thing to understand is that the sponsor should use at least the same amount of funds you receive to create activations. Without that funding, you risk the sponsor wondering what the benefit of the sponsorship was and will not return next year.

2. Develop a Winning Proposal: Your marketing deck is not your proposal. In fact, your proposal should be a simple, professional-looking document outlining goals, responsibilities, funding, and measurement of success.

3. Offer Measurable Benefits: Exposure of their brand to potentially thousands of people does not translate to sales, customer acquisition, or retention well. We will help you increase your social media followers by X %, we have a goal of getting 2,000 people to sign up for your newsletter, We will hand out 5,000 coupons and will help drive those people to your store with an expected redemption rate of 20%. Your social media following is also a measurable benefit you can offer.

4. Focus on Long-Term Partnerships: A marketing partner who comes back the next year or signs a multi-year agreement with you is more valuable than the actual dollar amount they are offering. What they are truly giving you is a lot of time and effort saved when searching for sponsors later. Offer incentives for companies that are long-term partners. No one likes to discount what they sell (your sponsorship). Instead, are there things you can add as a ‘bonus’?

5. Define your value proposition: Think of this as your elevator pitch that you can say quickly, confidently, and truthfully. “I help local restaurants increase foot traffic by 20% when they market their business through motorsports marketing.”