14/11/2025
Detroit has always had a flair for style. From Motown suits to muscle cars, this city knows how to make an entrance. But somewhere between TikTok trends and algorithm anxiety, we forgot about the original influencer — the mobile billboard.
Think about it: before hashtags, before reels, there was visibility that couldn’t be scrolled past. A mobile billboard doesn’t care about engagement drops, shadowbans, or platform updates. It shows up, rolls through downtown, and gets noticed by everyone from the barista on Cass Avenue to the guy walking his dog in Corktown. That’s reach — without a single boosted post.
Detroit has always had a flair for style. From Motown suits to muscle cars, this city knows how to make an entrance. But somewhere between TikTok trends and algorithm anxiety, we forgot about the original influencer — th...