07/02/2019
Drop Media and friends went down to the desert to make a video. We ended up having a full-on experience. Beautiful landscapes, car crash rescues, amazing routes and the chance to introduce the new AXS drivetrain from SRAM. This was a rare opportunity to to tell a story about John Watson 's fascination with the Mohave Desert. And in turn, I fell in love with it to, looking across the valley at sunrise and seeing the Sierra Nevada glowing in the morning light. SRAMs new drive is a massive step in delivering simplicity with technology for bikes. Wireless, seamless, self-adjusting, trackable, rechargeable, mixable components that will push our sport and ourselves to even more remote and astounding places. Thanks for giving me the chance to be a part of such a great project!
This is "Cerro Gordo / SRAM / John Watson / Radavist" by Drop Media / James Adamson on Vimeo, the home for high quality videos and the people who love them.