Aristeen

04/24/2022

Aristeen will maintain the content on AM Data Service's new website designed by Turtlehut Internet Marketing. This Livonia-based IT company has been a loyal long-term client for us.

Don’t wait for problems to occur, stop them before they happen. End downtime with Michigan managed IT services built around your business. Call us today!

06/11/2020

It may be a small addition but it could have a big effect. http://ow.ly/1hpd50A5von

Twitter's adding a new prompt which will seek to make users read any links before they retweet them.

06/08/2020

Politics is no longer confined to parliaments. Social media services like Twitter play an increasingly important role for many world leaders. But some manage to attract significantly more followers than others. https://www.statista.com/chart/17898/world-leaders-with-the-most-followers-on-twitter/

This chart shows the world leaders with the most followers on Twitter.

06/04/2020

YouTube is adding a couple of new features to help content creators better understand channel performance and promote merchandise sales during live-streams. http://ow.ly/W8ef50zZbbX

YouTube has announced a new analytics listing, while it's also adding a new way to promote merchandise sales within live-streams. 

06/03/2020

In mid-May, Facebook acquired the popular GIF-sharing platform Giphy. The reportedly $400 million deal came as the coronavirus pandemic continued to roil businesses, leaving many smaller tech players and startups financially vulnerable. http://ow.ly/gSOO50zXZZy

The social giant stirred controversy in acquiring the popular image-sharing platform Giphy last month, but marketers shouldn't be surprised by further consolidation in the broader tech landscape.

06/02/2020

This new functionality essentially seeks to replicate customer relationship management (CRM) systems. All of your marketing messages - including Facebook and Instagram ads plus promotional emails - coming from your Facebook business hub. http://ow.ly/SX6s50zWZme

Facebook is testing a new option that would enable Page managers to send emails to their contact via their page.

06/01/2020

Depending on how the economy recovery pans out, brands may have to think not only about whether they change their ad spending levels, but how they configure the marketing mix.

http://ow.ly/yqP250zVwVi

Marketers in categories like toys and prescription eyeglasses have leaned in with big budget lifts, but what does the future hold as the economy reopens?

05/27/2020

The name change comes with a redesign of the wallet’s logo, which previously drew controversy over its similarity to that of banking startup Current. The Facebook subsidiary created to develop the digital wallet is called Novi Financial.

http://ow.ly/WMZA30qK55u

No longer Calibra, the digital wallet's previously controversial logo also gets a redesign.

05/26/2020

Fashion brand Anne Klein started a live-streamed video series on Facebook to highlight inspiring stories by innovative women during the coronavirus pandemic.

"Women Who Do" is hosted by Jesse Gre Rubinstein, the granddaughter of designer Anne Klein, on Facebook Live every Wednesday at 12 p.m. ET.

http://ow.ly/GZNN50zQCts

Livestreaming platforms like Facebook Live, Amazon-owned Twitch and Google's YouTube Live give brands creative control over long-form programming. 

05/20/2020

Facebook Shops is a mobile-first shopping experience where businesses can easily create an online store on Facebook and Instagram for free. Shops let you choose which of your items you want to feature, merchandise with product collections and tell your brand story with customizable fonts and colors. In Facebook Shops, you’ll be able to connect with customers through WhatsApp, Messenger or Instagram Direct to answer questions, offer support and more.

http://ow.ly/WrkE50zLxTM

Facebook Shops make shopping online easier by allowing people to discover your brand and explore your curated product collections without leaving Facebook or Instagram.

05/13/2020

The Florida Bar determined that direct solicitation rules (and not general advertising rules) apply to targeted social media ads. Lawyers who want to use targeted social media must comply with a rule that prohibits lawyers from sending written or electronic communications “directly or indirectly” to potential clients unless it involves a personal injury, wrongful death or other disaster-related matter that occurred at least 30 days before the communication.

http://ow.ly/fBAW50zFuR7

Now, social media is all the rage with law firms jockeying for position on Facebook, Instagram, LinkedIn and Twitter. Some practitioners get straight to the point with direct advertising while others try the more subtle approach of a blog post or other informational release such as a scholarly artic...

05/03/2020

Zynga's collaboration with Amazon aims to connect with mobile consumers who are spending more time at home during the coronavirus pandemic.

http://ow.ly/qC6150zvkXp

Game players who belong to Amazon Prime can now access features like mystery boxes and exclusive tile styles.

04/27/2020

Isn’t it ironic? Media consumption has skyrocketed as consumers shelter at home, spending record time on social media, video streaming and other online services. While the amount of digital ad space is expanding the demand for marketing spots is shrinking.

Facebook and Google will lose over $40 billion in combined advertising revenue in 2020 due to the coronavirus pandemic, predicts Cowen & Co., an investment management firm. Twitter recently reported usage is up but global advertising is down so much that the social media platform cut its sales forecast.

Digital ads earn more than $300 billion a year from companies big and small. Google and Facebook account for more than half of that, according to research firm EMarketer.

Marketing, PR and advertising are often the first budgets to slash during times of unrest. This time is no exception. Even Amazon, one of Google’s best customers, cut its Google ad spend.

The Statista chart featured in our latest blog post shows the growth forecasts in ad revenue for each form of media, including digital search, digital video, social media, national TV, local TV, radio and print.

http://ow.ly/DTCm50zpDEV

Isn’t it ironic? Media consumption has skyrocketed as consumers shelter at home, spending record time on social media, video streaming and other online services. While the amount of digital ad space is expanding the demand for marketing spots is shrinking. Facebook and Google will lose over $40 bi...

04/24/2020

Marketers cannot effectively reach their target audiences on social media if they don’t know where these consumers spend their time. Assumptions and educated guesses typically don’t maximize sales.

Every social media user consumes and interacts with content and brands in their own unique way. Consumers’ social media habits are strongly influenced by age, education, income and zip code.

A recent Animoto survey focused specifically on social media consumption by age group. Visit our blog to see the infographic. http://ow.ly/ykv250zo1Nh

04/17/2020

Facebook is introducing 2 new measures to choke the circulation of coronavirus fake news.

https://www.socialmediatoday.com/news/facebook-adds-new-measures-to-limit-the-spread-of-covid-19-misinformation/576224/

Facebook is adding some new measures to stop the spread of potentially dangerous COVID-19 misinformation.

04/15/2020

LinkedIn recently made its Events feature available to all company pages. Use this tool to network, engage and market your products and services.

https://aristeen.com/linkedin-events-open-to-all-businesses/

Inspired by the extensive cancellation and postponement of professional conferences, industry events and trade shows during the COVID-19 pandemic, LinkedIn recently made its Events feature available to all company pages. The world’s largest professional networking site launched its events tool in ...

04/10/2020

Now is the time for business executives to lead by example and communicate with purpose. http://ow.ly/Qh2f50zbffA

3 things leaders should consider while communicating to stakeholders in uncertain times.

04/09/2020

If you are donating time, products or services to during the pandemic, share the good news on Do Your Part, a new social community. Your organization will be rewarded with a mention on their website, complete with a backlink to your business site.

http://ow.ly/GyKI50zale1

Are you or your company doing your part to slow the spread of the coronavirus? If you are following the physical distancing guidelines, donating time, products or services to during the pandemic, you can share the good news on a new social community called Do Your Part. You Read more…