
16/07/2025
Welcome to the New Era of Social SEO
Instagram is changing, and it’s bigger than just trends.
Google and Bing are now indexing public posts from professional accounts. That means your Reels, carousels, and feed posts can appear in search results, not just on Instagram but on Google too.
In the past, only your username and bio were searchable. Now, captions, hashtags, and even post content can show up on Google, complete with preview images.
Why this matters:
Brands should rethink Instagram as part of their overall SEO strategy.
Creators and influencers focused on niche topics could start gaining visibility on Google.
Instagram is positioning itself as more than a social platform, it’s becoming a search tool.
My take:
If this continues, Instagram posts will play a much bigger role in search rankings, similar to blogs and websites. Expect to see new SEO tools popping up specifically for Instagram optimization.
Instagram isn’t just about quick trends anymore...it’s becoming a long-term tool for search visibility.
Do you see this shift changing how you use Instagram? Let’s hear your thoughts.