One Part Social

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One Part Social

Offering targeted social media services to help build brand awareness and increase sales. We believe small businesses deserve more than so-so buzz.

And marketing shouldn't feel like a solo project. Let us unscramble the puzzle for you, uncover the pieces that fit, and get your audience clicking with you. Though social media should only be One Part of your marketing strategy, it's by far the widest-reaching, most immediate, and most effective tool out there. So what makes an excellent social media campaign or smart branding strategy? How often

should you post on Facebook? We address these issues and more for business owners (so you don't have to)! We provide personalized services to give our clients what they need to grow their businesses without big budgets or their own marketing departments. At One Part Social, we get small businesses because we are one. Let us help you get back to running yours.

13/05/2025

𝙉𝙚𝙬 𝙩𝙤 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙖𝙣𝙙 𝙣𝙤𝙩 𝙨𝙪𝙧𝙚 𝙬𝙝𝙚𝙧𝙚 𝙩𝙤 𝙨𝙩𝙖𝙧𝙩 𝙬𝙞𝙩𝙝 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜?

Join our founder, Melissa Goldstein on Wednesday, May 21st at 12:00 PM for a 𝗳𝗿𝗲𝗲 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 in conjunction with the Rutgers School of Business and NJ SBDC at Rutgers-Camden for 𝗜𝗻𝘁𝗿𝗼 𝘁𝗼 𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹𝗹𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀. She'll share low-cost, high-impact strategies to help you connect with your target audience—covering digital, traditional, and social media marketing, plus marketing research essentials.

𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁! 𝗥𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝘀𝗽𝗼𝘁 𝘁𝗼𝗱𝗮𝘆: https://bit.ly/4kheZlQ

11/07/2024

What do you struggle most with when marketing your business on social media?

29/11/2023

You wouldn't try to sell snow to Eskimos, right?

1. Know your audience as well as you know your best friend.

What are their pain points, desires, and preferences?

2. Define Your Unique Voice

Your brand has a personality, and it's time to make it shine. Establish a unique voice that sets you apart from the competition.

3. Create Killer, Value-Packed Content

Content is king, and it needs to rule with an iron fist. Your content should offer real value to your audience.

Quality content will keep your audience coming back for more.

Remember, standing out is about being authentic, providing value, and adapting to the ever-changing landscape of content marketing.

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13/11/2023

Mix and match these ideas, tailor them to your brand's personality, and pay attention to what resonates with your audience.

Experiment, track your results, and refine your strategy over time to keep your social media presence engaging and dynamic.

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09/10/2023

What's Segmentation, Anyway?

Segmentation is like dividing that room into smaller, more homogenous groups.

You can tailor your message to each group's unique characteristics and interests.

Why Should You Care?

Better Engagement: When you send content that resonates with a specific group, they're more likely to open, click, and convert. It's like speaking their language.

Higher Conversion Rates: Personalized messages lead to more sales. If you're promoting hiking gear, a segment of adventure junkies will be more interested than the couch potatoes.

Reduced Unsubscribes: Ever received irrelevant emails and hit that 'unsubscribe' button? Yeah, you don't want your subscribers doing that.

Improved Email Deliverability: When you send content people want, your sender reputation gets a boost.

Need help with segmenting?

Book a call with us, from the link in Bio.

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30/08/2023

There is no one-size-fits-all answer to this.

The frequency of updating content on your website depends on various factors, including:

-your business goals
-available resources
-industry, and
-audience preferences.

If you can produce valuable content more frequently without compromising quality, then do so.

However, if you can only manage to create high-quality content on a less frequent schedule, it's better to prioritize 'quality over quantity'.

Lastly, it's essential to monitor the performance of your content and adjust your strategy based on audience feedback and data-driven insights.

Did you find the post useful? Like and share with people who might need help!

04/10/2022

We are looking for a freelance creative graphic designer to produce custom social media images and other digital campaign assets.

08/06/2022

We're celebrating five years 🙌!

To commemorate our milestone birthday this month, we'll be sharing messages from our talented team, posts about some lessons we've learned, and shout-outs to the fantastic people and strategic partners who have helped us along the way.

A big thank you 😍 to all who have supported, encouraged, and believed in us. We're so excited about the opportunity to help many more businesses flourish! Cheers 🥂 to five more (at least)!

...

16/03/2022

Every March, National SBDC Day recognizes the thousands of Small Business Development Centers across the country and their support in helping small business owners succeed.

Our founder, Melissa Goldstein is a consultant for the NJ SBDC at Rutgers-Camden, and has seen firsthand the valuable resources they provide. So today, we'd like to take a moment to celebrate them (and all SBDC centers). Every location offers free assistance and expertise to countless New Jersey small business owners every year.

For more information on their services and resources, and to find your nearest SBDC, visit: americassbdc.org

10/03/2022

What a great way to spend International Women's Day. Thank you to the Gloucester County Chamber of Commerce and Nawbo South Jersey for inviting me to share my marketing expertise at the Women in Business Resource Luncheon. It was a wonderful event with so many fabulous leaders!

06/05/2021

Follow these three steps and maximize all of your original content.

01/05/2021

Create better Stories with these helpful Hootsuite hints. https://j.mp/3sC6K9n

These Instagram Story hacks will save you time and make you the best storyteller in town, no pun intended.

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Our Story

We believe small businesses deserve more than “so-so” buzz. And marketing shouldn’t feel like a solo project. Let us unscramble the puzzle for you, uncover the pieces that fit, and get your audience clicking with you. Though social media should only be “One Part” of your marketing strategy, it’s by far the widest reaching, immediate, and effective tool out there. So what makes a good social media campaign or a smart branding strategy? When and what should you tweet about? How often should you post to Facebook? We address these issues and more for small business owners (so you don't have to)! We provide personalized services to give our clients what they need to grow their business without big budgets or their own marketing department. At One Part Social, we get small businesses because we are one. Let us help you get back to running yours.