Insight Marketing Group

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Insight Marketing Group Since 2006 we have been hands-on, day after day helping medical practices like yours attract and retain additional patients.

Dr Marketing Tips is a medical marketing learning system that has been developed with Carol (a client of ours) in mind. Carol is a great (albeit very busy) person who works with 12 doctors at a medium sized practice in South Florida. She wears many hats – human resources, physician relations, administration and marketing. Carol’s doctors want her to know what’s going on. They expect her to keep th

eir website current, attend health fairs, arrange speaking engagements, create advertisements for the practice, understand all the latest trends and generally make them look good while bringing in more and more patients. They don’t understand why referrals might be down or why Carol can’t get that negative patient review off of the Internet. Carol doesn’t ‘do’ Facebook and hopes her doctors don’t discover it either (because she’ll be expected to take care of that too). Dr Marketing Tips is your teacher, your muse and your secret weapon to help grow your medical practice. We give you the tools and knowledge you need to be a great medical marketer. We share best practices and show you step-by-step what works and what doesn’t. Our templates, tips, worksheets and ongoing ideas will make your life easier while helping your practice stand out from your competitors.

Your next patient is searching online—make sure they find you!Don’t miss our President and CEO, Jennifer Thompson, as th...
04/11/2025

Your next patient is searching online—make sure they find you!

Don’t miss our President and CEO, Jennifer Thompson, as the guest speaker at “Harnessing the Power of Social Media in Healthcare.”

📅 When: Wednesday, Nov 5, 2025
💻 Where: Zoom
🎯 Learn: Social media strategy, content tips, campaign amplification

🎟 Register now: https://enrichment.askascent.org/products/2025-11-05-harnessing-the-power-of-social-media-in-healthcare -product_tab_overview

Administrator Support Community for ENT

04/11/2025

OrthoLive CEO and practicing orthopedic surgeon R. Michael Greiwe, MD, reflects on collaborating with us.

🚀 Our partnership achievements for OrthoLive include:

🎨 Brand Identity
🖥️ Website Development
🔗 Social Media Presence
📥 Downloadable Lead Magnets & Assets
📝🎥 Written & Video Content
🛡️ HIPAA-Compliant Web Forms

SEO is evolving. Are you ready for GEO?In this DrMarketingTips Show, we break down how AI tools like ChatGPT and Perplex...
03/11/2025

SEO is evolving. Are you ready for GEO?

In this DrMarketingTips Show, we break down how AI tools like ChatGPT and Perplexity are changing the way patients find providers, and what medical practices need to do right now to stay visible.

🎧 Tune in wherever you get your podcasts.

https://insightmg.com/ep-364/

What happens when marketing and HR team up? You get a talent strategy that actually works.Join Jennifer Thompson and Kat...
31/10/2025

What happens when marketing and HR team up? You get a talent strategy that actually works.

Join Jennifer Thompson and Katie Tanner on November 13th from 1 PM-2 PM ET for a free webinar, “Sell the Role,” and learn how healthcare organizations can use marketing principles to attract and convert top candidates.

Save your seat 👉 https://www.jmco.com/event/healthcare-recruiting-webinar/

James Moore & Co.

Have a safe and spooky Halloween! 🎃
31/10/2025

Have a safe and spooky Halloween! 🎃

Too busy for social media? You’re not alone!Learn how to efficiently grow your digital presence with our very own Presid...
29/10/2025

Too busy for social media? You’re not alone!

Learn how to efficiently grow your digital presence with our very own President and CEO, Jennifer Thompson, guest speaker at “Harnessing the Power of Social Media in Healthcare.”

🗓 Nov 5, 2025 | Online via Zoom
✅ Maximize reach without wasting hours
✅ Engage patients on the right platforms
✅ Amplify campaigns with less effort

Secure your spot: https://enrichment.askascent.org/products/2025-11-05-harnessing-the-power-of-social-media-in-healthcare -product_tab_overview

Administrator Support Community for ENT

28/10/2025

🌟 Dr. Ann Grider at Women First in Louisville, KY, shares her experience working with Insight Marketing Group.

"I can't say enough! They've made my job easier by understanding the needs of independent medical practices. They've been wonderful in the last two years—responsive, creative, and providing great content." 👩‍⚕️🙌

Your Google Business Profile (GBP) is the front door to your practice. Make sure it’s verified, accurate, and optimized....
27/10/2025

Your Google Business Profile (GBP) is the front door to your practice. Make sure it’s verified, accurate, and optimized.

• Step-by-step claiming & verification
• Provider + practice profiles (what you actually need)
• Access controls for your marketing partner

Read the full blog for step-by-step instructions: https://insightmg.com/claim-manage-google-business/

The competition for healthcare talent is fierce; don’t get left behind.Join Jennifer Thompson and Katie Tanner on Thursd...
24/10/2025

The competition for healthcare talent is fierce; don’t get left behind.

Join Jennifer Thompson and Katie Tanner on Thursday, November 13 (1–2 PM ET) for a can’t-miss webinar: “Sell the Role: Marketing and HR Tactics that Win the Healthcare Talent Race.”

Discover how leading healthcare organizations are using marketing-driven tactics to attract and retain top talent.

Save your spot now at https://www.jmco.com/event/healthcare-recruiting-webinar/

James Moore & Co.

75% of people research symptoms online, and 42% check reviews before choosing a provider. Is your practice easy to find?...
22/10/2025

75% of people research symptoms online, and 42% check reviews before choosing a provider. Is your practice easy to find?

Join our President and CEO, Jennifer Thompson, as the guest speaker for “Harnessing the Power of Social Media in Healthcare” and get a blueprint to grow your practice online.

🗓 Date: Wednesday, Nov 5, 2025
💻 Where: Zoom
🎯 Topics: Social media tactics, best platforms, campaign amplification

Register now: https://enrichment.askascent.org/products/2025-11-05-harnessing-the-power-of-social-media-in-healthcare -product_tab_speaker_s

Administrator Support Community for ENT

"Working with Insight has been perfect," says orthopaedic surgeon, Joseph W. Greene, M.D. "The way they individualize fo...
21/10/2025

"Working with Insight has been perfect," says orthopaedic surgeon, Joseph W. Greene, M.D. "The way they individualize for your practice to structure your website and social media platforms is incredible."

Discover more on our website: https://insightmg.com/testimonials/

Strategic planning > guesswork.In this episode of the DrMarketingTips Show, we break down a clear framework to help medi...
20/10/2025

Strategic planning > guesswork.

In this episode of the DrMarketingTips Show, we break down a clear framework to help medical practices plan for 2026 — including setting measurable KPIs, addressing blind spots, and using data to guide smarter decisions.

Plus, we’re offering a free one-hour planning session to help you get started.

https://insightmg.com/ep-363/

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Get in Front of the Right Patient, at the Right Time, with the Right Message.

Since 2006, Insight Marketing Group has been providing full-service marketing solutions to independent medical practices (and only independent medical practices) of all shapes and sizes to help attract and retain new patients without creating additional headaches.

Medical practices are unique beasts unto themselves (especially with some of the personalities out there… not that we’re going to name names), and that’s why it’s of the utmost importance to work with a small, dedicated team who understands what you do and how to best showcase the benefits and outcomes you offer patients. That’s where we come in.