13/12/2025
Disney bets big on Open AI.
Disney has recently partnered with OpenAI, investing in its generative technology to allow fans to create content featuring Disney characters on OpenAI’s image-generation platform, Sora.
This move signals a major shift in how entertainment brands leverage AI to deepen fan engagement, offering interactive and personalized experiences that go beyond traditional media.
Is this good for the future of AI and what does it mean for creators? Will it empower creative freedom or challenge originality in storytelling?