
01/09/2025
🚨 TikTok's booming livestream sales scene in Asia is now under fire — not for profits, but for safety. Reports of counterfeit products, unclear seller info, and aggressive tactics have regulators and consumers on alert.
🔍 With real-time sales blurring the line between entertainment and commerce, platforms like TikTok face mounting pressure to ensure product integrity and consumer protection.
Brands and marketers operating in these spaces must double down on trust, transparency, and platform compliance.
📉 The risk isn’t just regulatory — it’s reputational.
📲 Stay ahead of the curve. Visit www.bbrookstone.com for strategic insights on safeguarding your brand in evolving digital markets.