Lowing Light & Grip

20/08/2025

Wow, what a turnout! 🎉

Thank you to everyone who stopped by the Summer Shop Party. From laughs to gear talk and great food, this was fun! What started as an event to connect quickly grew into something bigger. This is what community is all about, and we couldn’t be prouder to be a part of it.�

Big shoutout to the teams at Braincell Camera and Lowing Light & Grip, and to all those who lent a helping hand to make it all happen. Days like this remind us how strong this community really is - and makes us all the more excited for our next Summer Shop Party!

06/08/2025

The Annual Summer Shop Party is almost here!

Good people, good eats, and something special for those in the know. We’re dropping a 15% off rental discount that you won’t want to miss.

Keep your eyes peeled and your conversations rolling. Let’s just say... it pays to show up.

📍1600 Chicago Dr SW (Open lot next to Braincell, entrance off of Blandford)
🗓️ Thursday August 14, 2025 from 1pm to 8pm
🎥 Hosted by Lowing Light & Grip x Braincell Camera

30/07/2025

Matt and Dave hit the road to Charlevoix, MI for an Antique Roadshow shoot! Great town, great crew, and a G&E team that made the whole thing a blast. Shoots like this are a good reminder that Michigan has the crew, the gear, and the know-how to support productions of any scale.

22/07/2025

Summer's not over yet! Let's party!

Lowing Light & Grip and Braincell Camera's Annual Summer Shop Party! Gear, friends, cold drinks, community, and good vibes! You in?

RSVP with the link below!

30/06/2025

We’re saddened to share the news that our former colleague and friend, Stephen M. Paulsen, passed away this past Saturday morning, surrounded by loved ones.

Steve was a core part of Lowing Light & Grip for over 14 years, helping shape the company through seasons of growth and change. He was a sharp thinker, a brilliant wordsmith, and someone who never shied away from hard conversations when they mattered. His presence was unmistakable, and his influence is woven into the fabric of this company.

We’re grateful for the time we had with Steve and the many ways he challenged, inspired, and strengthened the team around him. Our thoughts are with his family, friends, and all those who knew and cared for him.

17/06/2025

We’re teaming up with and Film & Media Alliance of West Michigan to host the West Michigan Multi-Media Mixer — a night of community, conversation, and updates on the Multimedia Jobs Act, Michigan’s proposed film incentive focused on job creation and industry growth.

📍 Thursday, June 26�
📌 Lowing Studios, Grand Rapids�
🕡 Doors at 6:30PM�
🎟️ $15 general / FREE for MiFIA members�(scan the QR code or hit the link in the comments to register.)

🎙️ We’re honored to welcome Joel Potrykus and John Grooters — two accomplished Michigan filmmakers who’ve built lasting careers and lives right here at home.

💬 This is more than networking — it’s a chance to get in the room with the people driving change in Lansing and shaping what’s next for production in Michigan.

🍕 Food. 🎥 Creative discussion. 🍻 Adult beverages. Let’s make it a night.

06/06/2025

We were thrilled to welcome State Representative John Fitzgerald to the shop where he presented us with the Small Business of the Month award for House District 83.

We’re honored — not just by the recognition, but by what it reflects: a community that continues to grow, collaborate, and create together.

Lowing Light & Grip began in 1985 with one light kit, a van, and a commitment to helping crews do great work. Nearly 40 years later, that mission hasn’t changed — we’re just lucky enough to do it with a bigger team, more gear, and a creative community that continues to inspire us.

To whoever nominated us — thank you. And to every client, crew member, collaborator, and neighbor who’s believed in what we do: we’re here because of you.

03/03/2025

Last Thursday, our very own Dave Lowing was honored with the Lifetime Achievement Award from the American Advertising Federation of West Michigan (AAF West Michigan). This well-deserved recognition celebrates Dave’s decades of dedication to the West Michigan creative and media production community.

From mentoring countless professionals to shaping the industry with his expertise and generosity, Dave’s impact can be felt far and wide. Seeing him receive this award at the Addys was incredible—and celebrating with friends and colleagues beforehand made it even more special.

Congratulations, Dave! We’re beyond grateful for all you’ve done—and continue to do—for this community. A heartfelt thank you to the West Michigan creative community for inviting Dave and Lowing Light & Grip to assist with so many incredible projects over the years. It’s been an honor to be part of this creative journey and Dave, Matt, and the rest of the Lowing team can’t wait to see what’s ahead!

A huge thank you to everyone who joined in celebrating before and during the 2025 American Advertising Awards, and congratulations to all the well-deserving winners who took home hardware! 💡🎥

American Advertising Federation Lowing Studios

03/03/2025

18/02/2025

🎥 Legacy Gear Spotlight: ARRI M18 HMI 🎥

Step up your production lighting game with the ARRI M18 HMI Lamphead—a groundbreaking fixture in its class. Designed to work with the powerful 1800W SE HMI lamp (sold separately), the M18 offers unmatched efficiency and performance.

✨ Key Features:

Versatile Design: Combines the best of PAR and Fresnel characteristics, delivering diverging rays for crisp shadows and precise control.

Exceptional Output: Boasts a luminous efficacy of 92 lumens/watt, with a CRI >90 for stunning daylight-balanced visuals (6000K).

Wide Beam Control: Adjustable beam angle from 20° to 60°, providing flexibility for any setup.

Efficient Power Use: Operates on 110/220 VAC and runs smoothly on a standard 20A circuit.

Its silver finish and open-face, lensless design make this lamphead as sleek as it is functional. And now, you can rent the M18 at a reduced rate as part of our Legacy Gear Spotlight series!

💡 Don’t miss your chance to work with a legend. Call or visit our website to book today!

10/02/2025

🎉 Dave Lowing is turning 71! 🎂🎉

Here at Lowing Light & Grip, we’re celebrating the man who’s been lighting up our sets and our lives for decades. Whether it’s gripping cables, sharing advice, or building up our community, Dave has always been there to help filmmakers shine!🛠️

💡 To celebrate 71 incredible years, we’re giving back with TWO amazing ways for YOU to benefit:

1️⃣ Win 71% Off Your Next Rental!
- Follow us on Instagram or Facebook
- Like this post.
- Leave a comment describing your favorite experience working with Dave or Lowing Light & Grip.
- All those who comment will be entered into a drawing for 71% off their next rental order this Friday!
📝Offer valid for the next 6 months! (8/14/25).

2️⃣ Claim 7.1% Off Your Next Rental!
- Follow us on Instagram or Facebook
- Like this post.
- Leave a comment describing your favorite experience working with Dave or Lowing Light & Grip.
- Then, contact us this week (2/10/25-2/14/25), mention this post & reserve equipment for your upcoming project.
📝Discount valid for projects going into production within 71 days from reserving gear!

Let’s make this birthday as special as the man we’re celebrating! 🥳

Share your favorite stories about Dave or Lowing Light & Grip below—funny moments, great advice, or how we’ve helped your projects shine. 🖤

We can’t wait to read your stories and celebrate 71 years of Dave’s incredible impact. 🎥✨

03/02/2025

🚨 NEW GEAR ALERT! 🚨

The Aputure CF4 Fresnel is now available at Lowing Light & Grip! This compact 4-inch Fresnel is built for precision and power, making it the perfect match for the STORM 80c.

💡 Brighter by Design
�✅ Boosts STORM 80c output up to 5.5x (36,000 lux at 1m)�✅ Smooth, even beam from center to edge

🎯 Versatile & Compact
�🔹 15º to 40º beam range for ultimate control�🔹 Dual-expanding focusing system for a lightweight, space-saving design�🔹 Mini ProLock Mount – optimized for the STORM 80c

This powerful, ultra-compact Fresnel is ready to enhance your lighting setups. Rent it with an Aputure 80c today, both now available at Lowing Light & Grip! 🎬🔥