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J. Oliver Advertising Social Media Marketing for South Florida's Hospitality Industry.

Content Creation, Social Media Management and Social Media Advertising for Restaurants, Hotels and Events in Palm Beach County, Fort Lauderdale and Miami

🧹 🧼 Clean ip your targeting if you want better results from your Meta ads. It’s the difference between throwing money in...
27/08/2025

🧹 🧼 Clean ip your targeting if you want better results from your Meta ads. It’s the difference between throwing money into the void and building a predictable campaign.

When we audit campaign’s we see A LOT of businesses that load up their campaigns with overlapping interests, broad behaviors, and a hope that the algorithm will figure it out. The result? Leads trickle in, costs creep up, and scaling feels like rolling dice 🎲

When you simplify and clean up your targeting, everything starts working together:

✅ Cost per lead / cost per acquisition drops because you’re not paying for wasted impressions on people who were never the right fit

✅ CVR (conversion rate) rises thanks to the leads that come actually being aligned with your offer/service/product, so they’re more likely to convert into paying customers

✅ Scaling becomes predictable instead of battling wild swings in performance, you can actually project what happens when you increase budget

✅ Lead quality / LTV improves because you get fewer tire-kickers & more serious buyers.

It’s not about reinventing the wheel….it’s about discipline in how you structure campaigns. In the example shown, we split audiences into four simple ad sets: two based on interests, two on behaviors. Clean, deliberate, and easy to monitor

And guess what? Performance stabilized. Costs dropped. Predictability went up.

That’s the beauty of precision. When you stop trying to chase everyone, your ads start reaching the people who actually matter, the ones most likely to become loyal customers

If you’re running ads for your business and they feel unpredictable, inconsistent, or expensive, take a hard look at your targeting first. Clean it up, simplify, and let the algorithm optimize off a solid foundation.

J. Oliver Advertising | Pompano Beach Florida
Scaling Smarter Starts Here





🧠 3 Ad Targeting Mistakes Costing You Money 💰 If you’re running digital ads and not seeing the returns you expected, cha...
20/08/2025

🧠 3 Ad Targeting Mistakes Costing You Money 💰

If you’re running digital ads and not seeing the returns you expected, chances are, the issue isn’t your budget. It’s your targeting. Let’s break down 3 costly mistakes and how to fix them before your next campaign.

🔴 Mistake 1: Overlapping Audiences
On Meta Ads, this leads to auction self-competition. On Google, it can result in keyword cannibalization. In Programmatic or Streaming Ads, it wastes impressions on
repeat viewers who’ve already ignored you.

✅ Fix: Structure campaigns so audiences or keyword sets are mutually exclusive. Segment by intent, funnel stage, or demographic to reduce redundancy and improve cost-efficiency.

🔴 Mistake 2: No Segmentation
If your ads speak to everyone, they convert no one. Whether it’s Meta’s interest-based targeting, Google’s in-market audiences, or streaming platform segments, clumping all prospects together forces you into bland, ineffective messaging.

✅ Fix: Break down your audience by behavioral signals, past activity, funnel stage, or service line. This enables smarter creative, more relevant offers, and a clearer path to scaling what works.

🔴 Mistake 3: Over-Targeting
Targeting too precisely might feel smart—but it often kills delivery and skyrockets costs. Narrow interests or excessive filters prevent algorithms from learning, while undercutting reach.

✅ Fix: Give platforms enough data to optimize. Use broader signals initially, then let performance trends guide you toward smarter, data-backed refinements.

📊 The best campaigns don’t rely on one tactic they evolve with structure, insights, and audience strategy. And that’s what separates results from wasted budget.

If you’re spending money on ads without a clean targeting framework… you’re flying blind.

DM us for a free strategy session

- J. Oliver Advertising | Pompano Beach Florida






Always a pleasure connecting with the team and their colleaguesBeing able to share our expertise with industry pros in ...
28/07/2025

Always a pleasure connecting with the team and their colleagues

Being able to share our expertise with industry pros in 1-on-1’s is always impactful.

We connect with numerous service based businesses throughout south florida and they all want to know…how can they enhance their lead flow!

Certainly a loaded question that leads to a great conversation but the things we see the most are ….

1) Organic -vs- paid - most opt for an organic method which is absolutely fine (thinks social content) the issue is that expectations don’t tend to align. They hope organic will produce leads fast. However, that’s a more slow approach -vs- a well tailored paid advertising campaign

2) Broad ad targeting - this leads to low quality leads and burnout if internal teams do intake/sales

3) Broken funnel - those who do run ad campaigns tend to drive them to their website. But, a well optimized landing page built to convert is what’s needed

4) Awareness channels over direct response channels - this is where tv and out of home advertising (billboards) are prioritized methods. These channels can still produce but having digital channels like Social media advertising and Google ads will help the mid and lower funnel that much better!

To improve these common marketing errors it’s crucial to understand today’s marketing ecosystem. If you don’t then you’re either burning money or wasting time.

Scaling Smarter Starts Here







Want to improve your content strategy? Start by understanding one thing: your audience’s mindset changes depending on th...
07/07/2025

Want to improve your content strategy? Start by understanding one thing: your audience’s mindset changes depending on the platform.
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Let’s break it down by behavior:
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Google = Intent Mindset
When someone opens Google, they’re looking to do something: find, learn, or decide. It’s a high-intent action.
Think about the last time you were hungry—you probably typed in “restaurants near me.”
Or maybe you needed a dentist, a lawyer, or a plumber. You searched: “_______ in [your city].”
That’s intent. They're actively looking for a solution.
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Social Media & YouTube = Discovery Mindset
Social media users aren’t usually there to make decisions—they’re there to scroll, relax, or stumble upon something new.
They want to be entertained, informed, or inspired. They’re not necessarily shopping—but they might become interested if the content speaks to them.
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📌 Why this matters:
Understanding these mindsets changes how you approach content. You wouldn’t speak the same way to someone shopping for a service as you would to someone casually browsing, right?
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🎯 Example:
If you’re a chiropractor, YouTube or Instagram is where you share stretches to relieve back pain at your desk.
But on Google, you run PPC ads with local promos like: “First visit just $49 – Delray Beach Chiropractor.”

Or say you’re a veterinarian—your discovery content might be: “5 ways to calm your dog during fireworks.”
But your search strategy? Optimized pages that rank for “vets near me” + a strong first-time visit offer.
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Different channels = different roles. Knowing how intent and discovery work helps you create smarter, more effective campaigns.
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So the question is: What kind of content will your audience discover—or search for—next?

We’re genuinely shocked more businesses aren’t doing this.Instead of following leads or verified past customers, most IG...
04/07/2025

We’re genuinely shocked more businesses aren’t doing this.
Instead of following leads or verified past customers, most IG business pages follow… friends, vendors, and gulp competitors. But where’s the value in that? How does that help your biz grow?
We’ll wait.
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Here’s what you should be doing: follow anyone who’s DMed your business inquiring about your product/service (aka leads) and anyone you know is a past customer—especially if they’ve tagged you before.
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Think about it: instead of seeing your competitors' brunch or your cousin’s dog, your feed becomes a goldmine of leads and customers. You get to engage with them, respond to their wins, send condolences, celebrate milestones—and build actual relationships. AKA: remind them there's a real human behind your brand.
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Bonus: you’ll start to understand your customer. People post what they love—activities, interests, lifestyle. This is free market research. Use that intel to refine your offers, launch new products/services, or craft more personal promos.
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By doing this regularly, you’re building “Brand Recall.” When a past customer sees “John’s Flower Shop liked your post” or “Kim’s Accounting commented ‘Congrats!’,” that logo is seared into their brain over time.
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So when it’s time to buy again, guess who’s top of mind?
Yup. You.
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We tested this with hotels first—thinking, “How do we bring hospitality to Instagram?” Boom: the Social Retention Strategy was born.
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It’s not a quick fix. It’s a long-game play—like SEO—meant to build rapport that makes customers want to return.
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“But I don’t have time!”
We challenge you to check your screen time. We bet you can carve out an hour a day for genuine engagement—especially when your feed is full of people who already care about your brand.
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Often times when we work with a new client they ask us, "how much budget is required?" Well, when it comes to digital ad...
25/06/2025

Often times when we work with a new client they ask us, "how much budget is required?" Well, when it comes to digital advertising, the answer is "depends." It depends on the strategy, campaign type, creative assets being used, purchase journey for their consumers, and several other factors.
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When we get that question, it typically means a client doesn't have a planned marketing budget for their business. One place we recommend them to start is with the industry averages so we can set a baseline on what can reasonably be allocated.
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The client then analyzes whether to use the baseline average or increased/decrease based on their needs. From there, they can determine how much they would like to allocate to any marketing campaign. For example, the client could take a % of the total marketing budget and allocate some to social media ads, Google ads, and email campaigns. Or, they can simply lump it all into social media ads.
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The choice will depend on a number of factors but, overall the industry average is the baseline that gets the strategy started. On our end, we work with clients on a consultative level to help strategize the best use of their marketing dollars.
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If your business is growing and you're uncertain where and how much to spend on marketing and have not yet see these industry averages. We would recommend starting there, then if budgets allow, allocating different budget sizes towards channels to test based on your industry and consumer journey.

Brand
14/06/2025

Brand

Re-
14/06/2025

Re-

Fresh
14/06/2025

Fresh

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Hospitality Marketing

We are J. Oliver Advertising, a team with over 12 years experience marketing & advertising the hospitality industry in south Florida.

Servicing Palm Beach, Broward and Dade county, our team utilizes advanced marketing strategies that focus on solving one problem for our clients, driving revenue. The diverse background of our team includes, professionals experienced in hotel & tourism marketing, marketing managers from some of tri-county’s most popular restaurants and event promotions & advertising strategists. Our unique group of hospitality professionals & marketing strategists creates a knowledge center that fuels the capabilities our clients trust to grow their loyalists, produce beautifully crafted content and drive sales.

Stop relying on creative agencies to drive sales and let our team optimize your digital strategy today. Contact our team today fo your free consultation

J. Oliver Advertising Hospitality marketing, at your service 🛎