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TechNicole Support

Taking businesses and non-profits to the next level in their marketing since 2008. Offices in Maine and New York.

Breaking Even Communications (BEC) provides internet marketing and web content creation services to small businesses and nonprofits. Through social media, paid advertising, blogging, and other types of online outreach, BEC will help businesses create and maintain useful websites and promote their products and services online.

16/04/2025

New video: Let's revisit Sunny Lendarduzzi
(And if you wonder why I cover these gurus, watch the first five minutes, and I explain): https://technicolesupport.com/lets-revisit-sunny-lenarduzzi/

01/04/2025

When your cat wakes up in solidarity to prepare the monthly social media reports with you... but decides he's too tired about five minutes later.

21/03/2025

Need a logo? You have options! This short but information-packed video will review your logo options, their pros/cons, and price points. Save it for the next time you are considering getting a logo created. (Full disclosure: I do NOT design logos but have worked with cool people who do!) Check out the full video/post here: https://www.technicolesupport.com/need-a-logo

24/02/2025

Does this social media influencer have the Instagram success to be able to sell you a course about it? Can her income claims be substantiated? Let's find out! In this video, we cover how the algorithms have changed such that an account I manage with only 100 followers can get the same views and engagement as an account with 2300; how to be more visible doing Instagram Reels; and why promising people thousands of dollars of income on Instagram per month is not only unethical but entirely mythical for just about everyone. Watch here: https://www.youtube.com/embed/ruDM0wSQ4go

20/02/2025

Are you looking to enhance audience engagement? Spend about 15 minutes a week producing two videos you can post across multiple platforms for increased reach and engagement. Trend To Send is an affordable solution to help you have more effective marketing and enjoy yourself. FMI on TrendToSend.com .... starts at $49/month!

18/02/2025

, thanks for the laugh and for reminding me I have job security.

17/02/2025

New chapter, new name! Read all about it on the blog: https://technicolesupport.com/new-chapter-new-name/

13/02/2025

So Meta is stopping fact-checking... and maybe you've decided you should leave the platform (Mark Zuckerberg thinks people who are are 'virtue signaling', but I digress). We get it if you are considering it. You already know the 'pros' of Meta platforms, but this article explains the cons: https://www.delta-fund.org/post/deleting-facebook (Related, we are on Bluesky as 'breaking even' too.)

11/02/2025

In a world of AI and automation, showcasing behind-the-scenes (BTS) content for your business or non-profit is vital for humanizing your brand. Sharing authentic moments, even the day to day stuff that seems routine to you, builds trust and fosters connections with your audience. This article has some great ideas about it: https://pitch-us.com/blogs/marketing/how-to-create-behind-the-scenes-content-to-connect-with-fans-in-2025

07/02/2025

Are you going to the Inspire and Ignite Conference? If you didn't last year, The Saranac Lake Area Chamber of Commerce did a great job organizing an event for women in business - you should come!

I'll be leading a Video Storytelling session as part of it, but there are tons of fantastic speakers and activities for it. Register today, and I hope to see you there if you are in Northern New York in early March :) https://www.slareachamber.org/event-details/inspire-ignite-2

06/02/2025

What's the difference between at Trend To Send video and our normal content? It's less work and gets more views and engagement. If you want this to happen to your content, head over to TrendToSend.com and try it for a month to see the results for yourself.

04/02/2025

Organic vs. Paid Social Media posts for your Membership Website:
Discover the pros and cons of organic vs. paid social media for your 2025 membership site. Learn how each impacts growth, engagement, and success with key metrics, costs, and actionable tips. Watch the WP-Tonic podcast with Jonathan and Nicole to level up your strategy!

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+12078120285

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http://www.breakingeveninc.com/

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