03/09/2025
Ask a Marketer: Should I run Google Ads or Meta Ads?
It all depends on how your audience finds you. If people are actively searching for what you offer, like home services, legal help, or urgent solutions, Google Ads is usually the better bet. You’re meeting high-intent customers exactly when they need you.
If your product or service needs more awareness, like ecommerce, events, or niche offers, Meta Ads (Facebook & Instagram) can be more effective. These platforms are perfect for visual storytelling, audience targeting, and generating interest before someone even starts searching.
There’s no universal answer. The best strategy is based on your industry, audience behavior, and sales cycle.
Want help figuring out where to spend your ad dollars? Let’s chat!