Rebeca Lima

Rebeca Lima 🎙️ Half A$$ Hustler®
I turn who you are into what sells in 7 steps
Simply7™ $197 ↓
https://www.rebecalima.coach/offers.html Business Coaching

04/09/2026

Nobody claps for the highlight reel anymore.

Everyone’s posting the polished version. The launch that “just worked.” The 6-figure month with no context.

But you know what actually builds trust? Showing up mid-process. Half-finished. Still figuring it out. Consistently.

That’s not a lack of confidence. That’s vulnerability and it’s what is missing from this superficial AI world - we are all starving for deep human connection.

Your biggest flex isn’t your whole 🍑.

It’s having the courage to show your half 🍑 full 🖤over and over again.

03/09/2026

Your community isn’t just people.

It’s a micro economy.

When your ideas, perspective and presence become valuable enough, people don’t just consume your content - they buy, refer, return and bring other people into your world.

Your client acquisition doesn’t end with a client. It ends with a fan.

That’s magnetism.

And the goal isn’t to be known by everyone.

It’s to become economically significant to the right people. 💰

01/09/2026

You don’t have a strategy problem. You have a capacity problem.

We are ALL over-strategized right now.

The perfect hook. The perfect hashtag mix. The perfect posting time. The perfect content pillar rotation.

Meanwhile the post that would’ve actually worked? Still sitting in your drafts from 3 weeks ago.

Here’s the truth: your strategy can only meet you at the level of your capacity.

You can have the “perfect” plan and still burn out chasing it — if it was never built for the season you’re actually in.

Stop researching. Start posting. The half a$$ version you publish beats the perfect version you never do.

25/08/2026

Some seasons don’t look like growth.

They look like survival. Like illness. Like depression. Like someone else’s implosion becoming your collateral damage.

And slowly -without even realizing it - you get further and further from the vision. Not because you stopped wanting it. Because you stopped having the bandwidth to see it.

That’s what survival mode does. It shrinks the frame down to just what’s in front of you. The next task. The next fire. The next person who needs something from you.

And you become really good at checking boxes.

But boxes were never the point.

The vision is the point. Coming back to it -even when life has taken you ten exits past where you meant to turn -is what pulls you out of the checklist and back into the life you actually came here to live.

This sunrise this morning was mine. A 1% moment. A reminder that the vision is still there even when I couldn’t see it.

Hyperspeed™ is how I found my way back. It’s how over a thousand women across six continents have found theirs.

$97. Comment HYPERSPEED and I’ll send you the link.

đź–¤

11/08/2026

There is no version of that combination that runs on perfect. So I stopped trying.

I don’t optimize my mornings. I pick 2-3 things that actually matter for the day and let everything else be “handled,” not perfected.

My Power Hour isn’t a content calendar - it’s 3 connections, 2 follow-ups, 1 post. That’s it. That’s the whole strategy.

I’m not present for every minute with my kids. I’m present for the 20 real minutes instead of distracted for 2 hours.

Minimum Viable Awesome isn’t a lesser standard. It’s the only standard that survives contact with a sick kid, a packed calendar, and a client meeting all in the same morning.

Also - I wear some version of the outfits that best my shape and colors that go with my skin tone. Saves me soooo much brain power!

You’re not behind. You’re just one chapter ahead of admitting perfect was never the plan!

06/08/2026

You’re not behind. You’re just one chapter ahead of someone who needs you.

I’ve personally felt 2 years behind on everything.
2 years behind building my course.
Wishing I’d started building my audience 2 years before I even started my business.
2 years behind on FB ads.

That feeling never fully goes away - there’s always someone further along, some skill you “should” already have.

But here’s the truth: nobody’s reading your whole book. They just need the page you’re on right now.

You don’t need 10 years of experience to help someone who has zero. In fact, being that far ahead can make you feel unreachable to them.

You need ONE chapter ahead - and the courage to open your mouth.

Your half 🍑 is someone else’s whole.

Half A$$ Hustler®

06/08/2026

Your biggest flex isn’t your whole 🍑.
It’s having the courage to show your half 🍑 consistently.

Nobody claps for the highlight reel anymore.
Everybody’s posting the polished version. We’re over it.

The thing that actually builds trust?
Showing up mid-process.
Half-finished. Still figuring it out. Consistently. Vulnerable.

Now that’s confidence.

And that is what the Half A$$ Hustler® is about.

05/08/2026

Somewhere along the way, we started believing we had to become “more” before we were worthy of charging more, posting more, or helping more.

But the truth is…

The version of you that feels “average” today is the version someone else is hoping to become.

Stop waiting until you feel ready.

Start showing up with what you already know.

Your future clients aren’t looking for perfection.

They’re looking for someone who can help them take the next step.

If this shifted your perspective, send it to a fellow Half Asser. 🍑

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