Benton Newell Communication

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Benton Newell Communication

A 27-year B2B, B2C, and start-up problem-solver with creative, digital marketing, and operations exp

21/11/2025

In this season of thanksgiving, I love giving back. I had the opportunity to coach NC DECA District One MCEC students on principles of marketing with a scenario they had to describe to me. I was blown away with the maturity and detailed presentation. Thank you, Felisha Davis, M.Ed. for the opportunity of shaping young minds for those interested in a career in marketing. The kids will be alright!

19/11/2025

In most scaling companies, there's a constant tug-of-war: Sales needs leads, marketing focuses on brand, and operations tries to hold everything together. This friction kills efficiency and morale.

What if you could have a leader who speaks all three languages fluently?

My value lies in a rare blend of marketing strategy and operational expertise. I don't just design the demand engine; I get under the hood to untangle the workflows and build the systems that make it run smoothly.

The result is a cohesive go-to-market motion that aligns your teams and accelerates growth.

At BentonNewell Communication, I'm the CMO who IS ALSO the COO. Let's build a system that scales. Please reach out to me.

12/11/2025

The scenario:

A brilliant product is ready for launch. The go-to-market strategy? It's a collection of powerful ideas on a napkin. The leadership team has the vision, but zero bandwidth for the deep, focused ex*****on work.

This is the exact moment I step in. As a fractional CMO and strategic consultant, I bridge the critical gap between your big-picture goals and the detailed ex*****on required to achieve them. You don't need to choose between running your company and building its future.

Let's work together to turn that napkin sketch of a GTM strategy into a scalable, revenue-generating reality.

06/11/2025

I got an excellent question recently: How can marketing move fast in complex industries like biotech and health tech without creating chaos for operations? 🤔

It’s a balancing act that frustrates so many teams! The secret is to stop seeing them as opposing forces. Instead of telling marketing to slow down, you build a more intelligent system that lets them speed up safely.

Here’s how:
✅ Make ops a partner, not a roadblock: Involve them in planning from the start.
✅ Write down the rules: A simple "playbook" of what's okay to say and do removes guesswork.
✅ Match the review to the risk: A tweet doesn't need the same level of sign-off as a major launch claim.
When your teams build the road together, everyone can move faster.

24/10/2025

Is the friction between your marketing goals and your operational reality slowing you down? It’s a common growing pain for innovative companies, especially in complex fields like biotech and health tech.
You have a world-changing product, but the internal systems meant to support its growth are causing more headaches than results. I partner with founders to fix just that—creating scalable go-to-market systems where marketing and operations finally click.

What's the biggest GTM challenge you're facing right now? Share in the comments!

28/09/2025

Girls weekend! Love these two!

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+12522587634

Website

http://www.bennewcomm.com/

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BentonNewell Communication

A small business and start-up problem-solver with a keen-eye on strategic marketing communications ideas and focused business coaching