29/04/2025
𝐖𝐡𝐚𝐭 𝐀𝐫𝐞 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐂𝐚𝐫𝐝𝐬?
A few weeks ago we shared an old photo of a young woman in a severely fashionable, quilted hat. It was an example of what is called a “cabinet card.” These photos were printed on sturdy cardstock and were so named because they were the right size to be displayed in or on a decorative cabinet and able to be seen from across the room.
So, then, at maybe one-quarter of the size of a cabinet card, what was the purpose of a calling card?
To let someone know that you’d come a-calling.
Rarely used now, calling cards were a part of social etiquette that predates photography. These small cards were originally blank except for where the caller wrote their name. Soon they would become more ornate, with printed designs or illustrations. Eventually portraits became the standard of the calling card. Addresses were rarely included, though one might have written the name of the fraternal order, professional society, or gentlemen’s club they belonged to. In most cases, the photographer would include their own intricate design or business logo on the backside.
So how were they used? If I were making an impromptu visit to a friend’s house, I would bring a card along in case the person I sought was out. I would leave a card at the door, indicating that I had been there and would like to speak with you at your convenience.
Of course, in higher society the rules were slightly different. I might be met at the door by a butler, who would offer me a silver tray on which to set my card. He would then take the tray to the head of the manor. Another possibility is that I would send a servant of my own to deliver a calling card. Thus, if I delivered the card in person, I would indicate so by folding up one corner.
Calling cards could also be part of a courtship. Let’s say I wanted to see you socially. I might come to your house with my calling card–remembering to fold a corner, of course. Maybe I initial the card “p.p.” from the French “pour présenter,” indicating that I would like to make an introduction with you. I leave my card, and the ball is in your court.
Now, let’s say you weren’t put off, and decided that a visit with me in your home would not be unwelcome. You would have your own calling card delivered to my door.
In contrast, let’s say you were revolted by the offer and wanted me to stay away. In this case, you would put my calling card in an envelope and have it returned to my home. And I would get the message.
There you have it–calling cards: Tinder for the Victorian Era.
I have included pictures of a few of our favorites. All were found in a dusty box within a dusty box in Rhinelander District Library archives.