San Lorenzo Valley Business Directory

20/05/2025

Take a look at the newly remodeled San Lorenzo Lumber & Home Center on Graham Hill Rd in Felton. Worth a visit!

13/05/2025

Celebrating San Lorenzo Valley small business! Congratulations to Afrid Ghoffrani and her daughter Roxane Devos of Zig Zag Asian Collection in Felton for a successful 25 years in business! Curating highly wearable and conscientiously beautiful clothing imported from Nepal and Thailand, you can order online and pick up locally at the warehouse location on Highway 9, or have your items shipped to your home. Read about this Santa Cruz Mountains business in the San Lorenzo Valley Post:

Importing clothing, handbags, jewelry and home decor from Nepal & Thailand, Afrid Ghoffrani and her daughter Roxane Devos are celebrating 25 years curating the Zig Zag Asian Collection's slow fashion in Felton.

10/05/2025

Body care sale at Wild Roots Market May 10 and 11. Shoppers get 25% off all body care items, including items on sale.

Mark your calendar! Our body care sale is coming up May 5-11. Shoppers get 25% off all body care items, including items on sale.

08/05/2025

Mother's Day weekend specials at Aroma Restaurant 831! A cheerful family run small business at the center of Ben Lomond, California, and one of the best places to dine out in the Santa Cruz Mountains.

Come dine with us this Mother's Day weekend and enjoy our savory specials! Swordfish, Ahi, Short Ribs & our succulent Wild Lobster Tail! 🦞🍸🌷

Call to reserve your table on our delightful covered heated patio beneath the redwoods or indoors by the fireplace: (831) 609-6596

Live music Friday & Saturday! 🎶🎻

Aroma Restaurant
9600 CA-9, Ben Lomond, California

25/04/2025

The Santa Cruz Small Business Development Center (SBDC) presents The 2025 Small Business Summit, Friday, May 9th at Cabrillo College.

“Culture by Design: Building a Thriving Workplace from the Inside Out” will be moderated by Kristen Brown, Executive Director of the Santa Cruz Area Chamber of Commerce.

This session will offer valuable insights for business leaders looking to build stronger, more intentional teams in today’s fast-changing environment. Whether you're managing a hybrid team, navigating retention challenges, or scaling your company, workplace culture is a critical ingredient for long-term success.

Speakers include:
Jules Greenspan, Executive Coach & Co-Founder, Ignite Nexus
Omid Aminifard, VP & GM, Santa Cruz Seaside Company
Kamala Green, Associate Vice Chancellor & CHRO, UC Santa Cruz
Chris Murphy, President, Santa Cruz Warriors & SVP of Franchise Development, Golden State Warriors

🎟️ Use code SBDCSBS30 at santacruzsmallbusinesssummit.com

Learn from top local professionals, grow your leadership skills, and connect with other business owners and changemakers. This is one of 16 educational sessions designed to fuel small business success throughout Santa Cruz County.

02/04/2025

SCM Clothing in Felton has added a number of new designs to their apparel options. And they have a new website! Check them out! https://www.scm-clothing.com/

27/02/2025

Have you tried the burgers at The Sawmill Restaurant & Ale House? The venue located at 15520 Highway 9 in the Santa Cruz Mountains just north of the historic town of Boulder Creek, California offers casual dining with a beautiful outdoor area for on-leash dogs and families. With live music on the outdoor stage in the warmer weather and craft brews on tap, this outpost is a must for your weekend wanders. Right across the street from Garahan Park, one of several local community parks managed by the Boulder Creek Recreation and Park District.

27/02/2025

Santa Cruz Mountains Art Center at 9341 Mill Street in Ben Lomond welcomes the community to their new exhibition.

By Blake Holiday The Santa Cruz Mountains Art Center in Ben Lomond is making a splash with its current exhibit titled WATER: Ebb and Flow. Running through March 22, this annual judged show highlights the beauty, power, and significance of water through a collection of eclectic works by local and reg...

27/02/2025

Historic Downtown Boulder Creek is bustling with activity as local artist Yeshe Jackson works on a gigantic mural immortalizing Albert the white peacock of Boulder Creek! The next time you're visiting Jenna Sue's Cafe or any of the businesses at the Forest Corners building at 13090 Highway 9 in Boulder Creek, have a look around the corner to view Yeshe's progress!

Artist Yeshe Jackson has put brush strokes on a mural for Albert the white peacock of Boulder Creek symbolizing mountain resilience.

05/02/2025

Highlighting local Santa Cruz Mountains businesses! Every summer the Santa Cruz Mountains plays host to Young Actors' Theatre Camp, a team-building experience like no other held at Mount Cross in Ben Lomond. Young people aged 8 to 18 have the opportunity to attend weekend, week-long, and month-long overnight sessions fully immersed in professionally curated theater and film-making workshops led by experts in the industry. Many were once campers themselves! Registration for "the best camp on earth" is now open for the 2025 season. Read more from the San Lorenzo Valley Post and register for camp:

By Julie Horner Many of us have memories of summer camp. The initial shyness and the eventual camaraderie that makes us reluctant at the end of our few days together to return to “real life.”  Every year the Santa Cruz Mountains plays host to Young Actors’ Theatre, a camping experience like n...

03/02/2025

Highlighting local Santa Cruz Mountains businesses: Kitten Kornher Rescue located at 13101 Highway 9, Boulder Creek, CA 95006. Phone: (831) 428-4726. Jeanette Kornher and her team take in cats and kittens to prepare them for adoption to loving homes. Read about how they got their start:

By Jennifer Mount What do kittens, glass, and handmade soap have in common? They share the same address in a prominent storefront on the corner of Highway 9 and Forest Street in downtown Boulder Creek where you are greeted by adorable kittens playing in the window. This new establishment has histori...

02/02/2025

Highlighting local Santa Cruz Mountains businesses: Humble Sea Tavern! The gastropub in the heart of the downtown Felton shopping district in the Santa Cruz Mountains reopened one year ago this January after suffering setbacks from the pandemic. They're going strong now, with new food items and rotating taps.

As of February 2025, Humble Sea Tavern has partnered with The Emerald Mallard Restaurant to offer brunch on Sundays!

Humble Sea Tavern
6256 Highway 9 Felton, California 95018
Thurs-Fri | 4–9pm | Happy Hour Thurs & Fri | 4-5pm
Sat | 12–9pm
Sun Brunch | 12–5pm

Follow on Instagram: .tavern
Read more about from the San Lorenzo Valley Post: Humble Sea Brewing Company.

Location & Contact
6256 CA-9
Felton, CA 95018
(831)704-7654
[email protected]

Read the story in the San Lorenzo Valley Post: https://slvpost.com/humble-sea-tavern-reopens/

And: https://slvpost.com/ground-swell-humble-sea-mountain-tavern-opening-soon-in-felton/