21/08/2025
Want your next promo, sale, or launch to actually reach people? Here’s a simple framework we use to make content clear, clickable, and consistent — so your message turns into action.
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The 7C Framework: Make Any Post Perform
1) Clarity (What Is It?)
If someone only reads the first line, do they know exactly what this is and who it’s for?
2) Comfort (Remove Friction)
Answer the unspoken questions right in the post: parking, dress code, cost, length, what to bring.
3) Consistency (Look + Voice)
Same colors, logo, fonts, and tone across flyer, stories, reels, and website.
Consistency = trust.
4) Compelling Hook (First 3 Seconds)
Lead with a problem you solve or a promise you can keep.
5) Call to Action (One Job)
Give the post one job: DM “FALL”, Tap ‘Plan Your Visit’, Get a quote.
Don’t stack CTAs.
6) Channels (Post Like A System)
Reel/Short (awareness) → Carousel (details) → Story (reminder) → Link/Button (conversion)
Reuse the same message in different formats.
7) Cadence (Rhythm Wins)
Post in a rhythm: announce → remind → final call.
Plan 3 touch points minimum for every event/offer.
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Want help?
We’ll design the full kit (key graphic, reels, carousels, invites/prints, website update) so you can focus on people.
DM us to get started!
wesandlivmedia.com
