Social Media's About to Get Down to Business
Because social media services and their platforms are so new and are evolving so rapidly, most businesses don't fully know how to utilize them. And those that do are constantly trying to stay ahead of the curve, which is not easy given all of the rapid changes as these services roll out new functionality at a remarkably staggering pace. These services are far from "under the radar," mainstream media covers Google, Facebook, Linkedin and Twitter extensively everyday... - However, the problem is that the news they publish is typically more about IPO's, company valuations etc. While potentially valuable to an investor or techie, this "news" is inherently not useful to a business person looking to use these services for their restaurant, consulting firm, dental practice or other kind of business. These business people need substantive, actionable, how-to, kind of information that teaches them precisely how to utilize these powerful services to enhance their businesses. The problem is that this kind of information is not easily available in one place....until now. Each of our social media magazines will solve this problem by finding the best content available, wherever it currently resides (and in whatever format - written, audio/video), and make it easily accessible -- and USABLE for business people everywhere.
