“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou
Evoke emotion. Tell your story. Say it with video.
#videocreation #smallbusinesses #marketplace #videoads #emotion #storytelling #branding #video
What we focus on and how we focus when filming or editing video contributes to storytelling. Focus can reveal emotions and drive the audience into thinking or feeling a certain way. It can create suspense, relief, and surprise and bring us to a character's inner world or take us on a visual journey. Focus dictates where we look and how we respond. Create focus. Tell your story. Say it with video.
#videocreation #smallbusinesses #marketplace #videoads #focus #storytelling #branding #video
Video captures attention more than static content because our brains spot movement as a primal survival instinct. But beyond survival lies the art of storytelling. When we express our brand through movement, we have the opportunity to connect people to our mission and enhance their understanding or desire to be part of what we stand for. Create attention-grabbing subject matter that peaks curiosity, surprises, baffles, amazes, delights, and uplifts. Capture attention. Tell your story. Say it with video.
#videocreation #smallbusinesses #marketplace #videoads #attention #storytelling #branding #video
Express your style
When using video to express your brand, brand and video style must align. Video style refers to recognizable cinematic and theatrical techniques (e.g., setting, framing, angles, camera movement, sound, editing, props, sets, acting choice). Brand style consistently follows your brand guide and tone of voice while extending that identity into any medium, in this case, sight, sound, motion, to evoke emotion, create an impression, and often stir the audience to action or opinion. Express your style. Tell your story. Say it with video.
#videocreation #smallbusinesses #marketplace #videoads #style #storytelling #branding #video
Choosing how best to use color in your video can make a huge difference in getting your story across and gaining the correct response. Color builds harmony or tension, injects sadness or celebration, signifies the importance of objects or places, and affects an audience emotionally, psychologically, or physically. Choose your palette. Tell your story.
#videocreation #smallbusinesses #marketplace #marketplaces #videoads #palette #storytelling #creative
How Mediaset tapped into social video to boost engagement
How do you make the most of your video content? 🤔
In Max Bergstrom's creator spotlight, Andrea Girolami shares how Italy's largest commercial broadcaster Mediaset Infinity maximizes video content on social platforms: bit.ly/3lPNSlf
#videocontent #socialmediacontent #socialcontent
Introducing our enhanced Voice-over feature.
Adding voice-over to your videos just got easier with Wochit! 🗣🎙
Introducing our enhanced Voice-over feature. Now you can record, modify, and automatically transcribe voice-over audio seamlessly in our timeline editor.
Get in touch to learn more: https://bit.ly/3ya7GUx
#voiceover #videocreation #videocontent #videoediting #videomarketing #sayitwithvideo
How to master the music in your next video
Need help selecting music for your video?
Wochit's Max Bergstrom delivers sound advice (pun intended) for music selection, plus our new Shutterstock music library is now available to all Wochit creators: https://bit.ly/3jW5nPT
Special thanks to our partners for the great examples European Investment Bank, The Uplift, World Food Forum, Hearst, Cosmopolitan Italia
Video Strategist in London
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We are so thankful to have our client Max Paluszynski of MilliporeSigma (A business of Merck KGaA, Darmstadt, Germany) join Wochit's Garrett Goodman and Brianna Engelke as presen
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Meghan and Harry's interview with Oprah took the media world by storm. But how many ways can journalists report on a single interview? Check out Peter Eisenberg's latest article covering the many ways publishers told the story with video > https://bit.ly
Does your internal comms strategy need a boost? Read our latest post for 5 ways to improve your strategy with video > https://bit.ly/2NGm0Ts #videostorytelling #videocommunications #internalcomms #internalcommunications
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