11/09/2026
Study: AM/FM Leads Young Listeners in Cars
AM/FM radio accounts for 70% of ad-supported audio listening in the car among Americans ages 13-34, according to new data from Edison Research at SSRS' Share of Ear study.
The research found that Americans in the 13-34 demographic spend an average of just under one hour per day listening to audio in the car. Of that listening time, 63% is spent with ad-supported audio platforms.
AM/FM radio accounts for 70% of ad-supported audio listening in the car among Americans ages 13-34, according to new data from Edison Research at SSRS' Share of