Mostly Marketing with Matt Wilson

14/03/2025

🎬 New Episode Alert! 🎙️

When it comes to video ads, what matters most isn’t where they run — it’s what’s in the video that counts.

I sat down with Robert Weiss from MultiVision Digital to chat about:
✅ Why content beats placement
✅ How to make videos that actually work
✅ Common mistakes to avoid
✅ Tips to batch-produce content like a pro

If you're thinking about video marketing (or want to up your game), give this one a listen!

🎧 Check it out here: https://open.spotify.com/episode/43N5XXxexH8AYRfUbZPH5T?si=Eq0jLiE3QbWK1cMl_6Qbiw

Mostly Marketing with Matt Wilson · Episode

05/02/2025

📞 PSA: If your phone is ringing, it’s probably someone who wants to give you money… so why aren’t you answering it?! 💰

In my latest Mostly Marketing episode, "Answer the Damn Phone," I break down the #1 way businesses lose customers—by ignoring calls. Plus, I share a story about a true "yenta" who talks to everyone and how that simple habit leads to BIG business success.

Don't let missed calls = missed opportunities. Give it a listen! 🎧👇

🎙️ Listen now: https://tinyurl.com/4pvecsap

And seriously… ANSWER. THE. PHONE. 🤳😆

Fueled by caffeine and sunshine at 7 AM, Matt dives into this episode titled "Answer the Damn Phone." What’s he fired up about? The simple yet critical truth: not answering the phone is the #1 way to lose business. Matt shares a story about a true “yenta” who talks to everyone—and how that h...

30/10/2024

🎙️ New Episode Alert!

In this week’s episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to dive into a unique topic—charitable giving. 💸💙

They talk about how they decide where to donate their personal money and how the companies they've worked for choose their causes. From tales in the car dealership world to balancing personal passions with business goals, this episode’s packed with insights!
Oh, and things take a fun twist toward the end with a little rendition of "The Wheels on the Bus." 🎶

In this episode of Mostly Marketing with Matt Wilson, Matt teams up with John Constanza, Director of Programmatic at SilverBack Advertising, to chat about how they decide where to donate their personal money—and how the businesses they've worked for choose their charitable causes. They share stori...

05/09/2024

Check out the latest episode of Mostly Marketing with Matt Wilson! Matt and special guest John Costanza dive into how reducing friction in business interactions can boost customer retention and satisfaction. They discuss the importance of smooth, seamless experiences and how simple conveniences like easy ordering and quick customer service are key to keeping loyal customers. Tune in to learn why investing in low-friction solutions is a game-changer for building lasting relationships.

In the latest episode of Mostly Marketing with Matt Wilson, Matt is joined by special guest John Costanza to explore the critical role of friction in business interactions. The duo delves into how friction—any obstacle or hassle a customer encounters—can significantly impact customer retention a...

17/07/2024

🎙️ New Episode Alert! 🎙️ Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the timeline for seeing results. Tune in now for a caffeine-fueled journey to mastering patience in marketing! 🚀☕

Dive into the latest episode of Mostly Marketing with Matt Wilson: "The Importance of Patience (and Coffee)" with John and Melissa sharing insights on setting long-term goals and the need for consistent efforts. We discuss how audience behavior, market trends, and platform algorithms can impact the....

20/06/2024

Problem Solved - Inventory Transparency

SilverBack Advertising Digital Guys, Matt and John, discuss the solving of a long time programmatic issue.

17/05/2024

🚀 New Podcast Episode: DSP’s, Dos and Don’ts of Customer Service, and Donut Tires 🚀

We’re excited to announce the latest episode of Mostly Marketing with Matt Wilson is now live! In this episode, we dive deep into YouTube’s DSP DV360 and their new inventory initiative.

Customer service experiences can make or break a business, and we’ve all had our fair share of both amazing and terrible encounters. In this episode, we share real-life stories that highlight what to do and what to avoid in customer service. From nightmarish calls with support centers to unexpectedly pleasant experiences at car dealerships, these anecdotes offer valuable lessons and a touch of humor that will resonate with everyone.

And for a bit of fun, Matt shares a personal story about his struggle to change a tire, proving that even marketing experts can fumble with everyday tasks. This lighthearted segment is sure to bring a smile to your face and remind you that it's okay to laugh at ourselves every once in a while. Don’t miss out on this engaging and informative episode – listen to the full episode of “Mostly Marketing” on Spotify now! 🚗 🍩✨

In the latest episode of Mostly Marketing with Matt Wilson, we start off by exploring the new Google DV360 announcement before pivoting to some stories about terrible customer service. After Matt and his co-host John get through complaining about bad customer service, they share some stories about g...

24/04/2024

What do voicemail, garbage cans and cardboard boxes all have in common? They are all important considerations when running a car dealership. Seriously.

I had a great chat with David Hetzel, General Manager at Fred Beans Ford Of Boyertown about a customer interaction he had that I thought was worth sharing with you all. Then we got into how the "little things" all contribute to the perception of your dealership.

Click to listen!

In the latest episode of Mostly Marketing with Matt Wilson "Gift Cards, Voicemail and Garbage Cans," Matt chats with David Hetzel, the General Manager of Fred Beans Ford of Boyertown, PA. This episode delves into customer interactions and first hand experiences shared by David, emphasizing the cruci...

08/04/2024

Friday Morning Live! - 203.665.8305 to get on LIVE

Listen LIVE to Mostly Automotive Marketing with Matt Wilson. Friday Morning LIVE!

03/04/2024

Ever had someone schedule a meeting and then not show up?
In the latest episode of "Mostly Marketing with Matt Wilson," our host Matt shares his firsthand experience with this.

Matt dives into why this isn't just about flaky scheduling. It's about respecting each other's time.⏰ We've all been there, right? Someone pops into your day expecting you to drop everything for them. But is that really asking too much? 🤔

Let's respect each other's time like it's our own. After all, time is something we can never get back, so let's make every second count! ⏳

🎧 Tune in to the podcast for more laughs and insights on navigating the wild world of marketing and beyond! Stay respectful!

Ever had someone schedule a meeting and then not show up? In the latest episode of

26/03/2024

🎙️ Don't miss out on the latest episode of "Mostly Marketing with Matt Wilson"! Tune in as Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, dives deep into the world of automotive e-commerce. He shares valuable insights, from defining e-commerce to discussing consumer frustrations. Dave emphasizes the significance of seamless online-to-in-store transitions and offers tips on maximizing third-party leads efficiently. 🚗 Plus, he stresses the importance of adapting to industry changes for effective results. Remember, it's all about prioritizing effectiveness over busyness! Tune in now for expert advice! 💻

In this episode of Mostly Marketing with Matt Wilson, Dave Stalvey, a long-time friend of Matt's and E-Commerce Director at Bozard Ford, shares valuable insights on automotive e-commerce. From defining e-commerce to discussing consumer frustrations, he emphasizes the importance of seamless online-to...

12/03/2024

🎙️ Dive into "Responsible AI" on Mostly Marketing with Matt Wilson! 🌐 Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton, joins us to explore AI ethics through the lens of Greek philosophy, especially Aristotle's principles. 🧠💡 We unravel the responsible use of AI across industries, aiming to enhance human flourishing while navigating risks and rewards. 🚀 Our chat stresses the significance of actively engaging with AI systems to understand and manage potential risks.

🤔 What future impacts might AI bring to the marketing industry? Don't miss our insightful conversation, sparking reflections on the broader implications of AI and the importance of advocating for responsible AI practices.

In this episode of Mostly Marketing with Matt Wilson titled, "Responsible AI" we talk with and get to know, Geoff Schaefer, Head of Responsible AI at Booz Allen Hamilton. Together, we explore the ethical implications of AI through the lens of Greek philosophy, particularly Aristotle's principles. We...