Guidant CMO

11/03/2025

🚀 Want to take your business to the next level? Start seeking criticism instead of avoiding it!⁠
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Most businesses fear negative feedback, but the truth is—honest criticism is one of the most powerful tools for growth. ⁠
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When you actively invite constructive feedback, you gain valuable insights that help you refine your strategy, improve customer experience, and avoid costly mistakes.⁠
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Criticism isn’t a setback; it’s a shortcut to better decision-making. The best brands don’t just accept feedback—they leverage it to innovate and stay ahead of the competition. 💡⁠
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Learn how to turn critiques into your biggest advantage and fuel your business growth: Go to Linkinbio to read full article.⁠
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Are you stuck in familiar strategies while your competitors evolve? For small businesses and startups, relying solely on internal insights can create blind spots. Bringing in external perspectives—through advisors, consultants, or customer feedback—challenges assumptions and unlocks new opportun...

13/02/2025

Get off the Agency hampster wheel!

I’ve run three agencies and sat on the other side of the table in in-house roles hiring agencies. I’ve seen brands go through agency after agency, frustrated that no one “gets it.” The problem? It’s usually not just the agency—it’s how they were hired. Mistakes ultimately cost them time, money, and momentum.

Here’s where brands go wrong 😔

- Chasing the cheapest option
- No clear goals
- Ignoring industry expertise
- Expecting the agency to ‘just handle it’
- Scope creep
AND MORE

The best relationships I’ve seen?

They’re built on clear expectations, aligned goals, and a mutual understanding of the scope of the engagement and how success will be measured.

Hiring an agency should be like hiring a key team member—ask tough questions, check past results, and make sure there’s a strategic fit.

I’ve run three digital agencies and hired agencies in-house. I’ve seen the good, the bad, and the expensive mistakes that leave brands frustrated. The excitement of hiring a marketing agency can quickly turn into frustration if you realize you’ve made the wrong choice. Wasted budgets. Missed o...

12/02/2025

Why Startups Hit a Growth Ceiling (and How to Break Through)

Most founders assume if they just keep grinding, their startup will keep growing. But at some point, the same tactics that got you here stop working. That’s the startup growth bottleneck.

Scaling isn’t about working harder—it’s about building the right team and strategy to move beyond founder-led growth.

In this post, I break down:
✅ Why startups hit a ceiling (and don’t see it coming)
✅ The biggest mistakes founders make when trying to scale
✅ How bringing in the right leadership—like a Fractional CMO—unlocks sustainable growth

If growth is slowing and you’re stuck in the weeds, it might be time to level up.

Many startups hit a growth ceiling without realizing why. Learn the common startup growth bottlenecks that slow scaling and how to overcome them with the right team and strategy.

24/07/2015

Google says a Panda refresh began this weekend but will take months to fully roll out.

18/07/2015

How the U.S. Just Kneecapped the New Gig Economy

The U.S. has underscored how wary they are about the sharing economy. An outcome is still uncertain, but there are signs of serious damage to come.

15/07/2015

If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile phones, it's not likely brands will close the gap between...

15/07/2015

Facebook is changing the way it charges for cost-per-click ads across its network, the company said Wednesday.

16/06/2015

Agency Rankings Lists are all over the place but are they really useful for companies looking for digital marketing agency partners?

12/06/2015

Many SEO Agencies Actually Outsource Their Services

Don't get burned. Companies are often surprised to find out that the agency they hired to do SEO is not actually doing much of the work. SEO outsourcing by agencies is not a new phenomenon but it is on...

11/06/2015

How Long Does SEO Take To Start Working?

SEO can provide great results, but only with the right time investment. But how long can it take?

11/06/2015

Three Criteria That Can Make or Break Client-Agency Partnerships http://buff.ly/1jbbXJw

Good account management can make or break client-agency relationships. Here are three criteria clients are looking for in effective agency partnerships.