Mountainwater Films

14/03/2025

⭐ DIY Tourism Expert Highlight ⭐ Over the last 8 years we've learned that partnership and collaboration are essential for success in today's world, whether that success is digital or in real life. That's why we value our long term relationships with talented, community-focused creatives and leaders like Bob Peck, owner of Mountainwater Films.

This year Bob will be sharing his insights on video marketing in his session titled:
🎥✨TARGETING NICHE AUDIENCES WITH SHORT-FORM VIDEO.
This presentation will explore the nuances of short-form documentary as a tool for precision storytelling, highlighting methods for targeting niche markets, and creating content that drives engagement and visitation. Participants will gain insight into
collaborative opportunities among:
🔵 local businesses,
🔵 destination marketing organizations, and
🔵 community stakeholders
to develop authentic narratives 📖 that reflect their destination’s unique character and identity.
🔥 Get inspired to think creatively about your audiences and explore actionable strategies to connect with those audiences through video. ✨🎥
Learn more about our upcoming DIY Tourism Marketing Conference programming: https://diytourismmarketing.com/schedule/

18/02/2025

12/02/2025

In times of crisis, Asheville comes together. In the aftermath of Hurricane Helene, strangers became neighbors, and neighbors became family. Businesses worked tirelessly to reopen, fueled by the support of neighbors near and far. Their resilience and dedication are nothing short of inspiring—and now it’s our turn to show up for them.

Plan your return trip with heart, shop local, spread the word, and if you can, donate to the Always Asheville Fund to help businesses continue to recover. Every bit of support makes a difference. Donate at https://always.exploreasheville.com/always-asheville-fund

08/02/2025

Hurricane Helene changed everything in an instant. But Asheville is built on resilience. This community comes together—always.

Now is the time to stand with Asheville’s small businesses—the artists, chefs, brewers, and makers who give this place its soul. The Always Asheville Fund is here to help them recover.

Donate at https://always.exploreasheville.com/always-asheville-fund

06/02/2025

Weary, tattered, and bearing fresh scars, the only way forward is to find strength from our roots and reach for the light.
Surrounded by inspiration on a stroll around , today was a beautiful reminder of how much there is to be grateful for.

08/01/2025

📸: January 4, 2025

As a new year emerges, so do resolutions of renewal, hope, and action. Yet, in Western North Carolina, it doesn’t take much to see those aspirations challenged. Just a few months ago, Biltmore Village—a charming gateway to downtown Asheville—was overwhelmed by the force of the Swannanoa River. Submerged by Hurricane Helene’s relentless fury, this once-thriving village of shops, galleries, and restaurants now sits eerily quiet in its wreckage.

For those of us creating destination marketing content, this moment feels both urgent and pivotal. It challenges how we approach our daily lives, how we view the world through a new lens, and how we work together to promote our region. These businesses were not just storefronts, they were decades of people’s dreams and livelihoods.

How we tactfully share our area’s story now will shape its long-term recovery and success. We must see it through a "glass-half-full" perspective by focusing on stories of resilience, rebuilding, and community strength, bringing new meaning to sustainable tourism. Our task is to support the people, businesses, and artists that make Western North Carolina so unique. It is an ecosystem of creativity and culture worth preserving.

This area and its people have never backed down from adversity. While we need time to process and heal, it’s also time to roll up our sleeves, brush off the mud and tears, and remind the world that we’re still here. We remain a meaningful destination, and with the each other’s support, we can foster a positive future for this vibrant community.

Let’s partner together to inspire, reimagine, and promote what hasn’t been torn from us.

31/12/2024

Farewell 2024… Here’s to a new year with new beginnings!

30/12/2024

As 2024 comes to an end, it’s the perfect time to reflect on the strength of our community through loss, recovery, and rebuilding… and all the emotions in between.
In the stillness of quiet mornings, there’s a peacefulness and optimism, a gentle reminder that even after the darkest times, the light always returns.
Here’s to a brighter, more hopeful new year for Western North Carolina.
📸 12.30.24

15/12/2024

Took this photo of Lake Lure a month before Helene.
Here’s to brighter days ahead.

11/12/2024

Support regional artists!

10/12/2024

When John and Natalya from Zoe & Cloyd asked if we could collaborate on a music video for this song, it was an immediate yes. As friends that "live around the corner," it meant a lot to be able to keep a spotlight on what has happened in our literal backyards.
The location where we shot this video, down on the banks of Cane Creek in Fairview, NC is just one example of the devastation. Like so many other places, it has been rendered unrecognizable.