
14/07/2025
Many companies jump into CRM too quickly, trying to do too much too soon. While it can be tempting to get it all done at once, this makes it more likely to fail. Taking a phased approach prevents your team from feeling overwhelmed and allows for better resource management and greater adoption. @[urn:li:organization:9322545:SalesProcess360]'s Brian Gardner dives into a phased approach here: https://www.supplyht.com/articles/106663-why-a-phased-approach-delivers-better-crm-outcomes
Without a dedicated point person—the CEO for CRM—guiding the project from planning to post-launch, it can quickly go off track. Additionally, following a clear roadmap that breaks goals into manageable segments is essential.