Business Wire

28/08/2026

The Modern PR Toolkit outlines how is reshaping workflows. Not by replacing the craft, but by supporting the systems around it.

Across monitoring, outreach, approvals, distribution, engagement, and measurement, AI is increasingly handling the operational layer: organizing inputs, drafting materials, routing workflows, and maintaining consistency across tools.

What does not change is what defines effective PR:
➡️Strategic judgment
➡️Message development
➡️Relationship building
➡️Editorial decision-making

The most effective teams will operate with a clear division of labor: AI handles ex*****on and coordination, while humans focus on narrative and decisions.

This shift moves PR from linear workflows to connected systems, where work flows continuously rather than step-by-step.

Get the guide: https://hubs.la/Q04rp9j40

27/08/2026

A strong press release quote doesn't just repeat the news.

Business Wire's Press Release Quote Toolkit helps you ask the right questions, find the right quote angle, and write a statement that adds perspective and meaning to your announcement.

Download the checklist and worksheet: https://bwnews.pr/4gBPqLQ

27/08/2026

What makes a press release quote effective?
✓ A clear point of view
✓ A natural, human voice
✓ One focused message
✓ Perspective beyond the facts

Learn best practices for writing quotes that add real value to your news. https://bwnews.pr/4gyGKG7

26/08/2026

Is your PR program ready for AI-driven discovery? Take Business Wire’s PR AI Readiness Assessment to see how your releases perform across content, structure, evidence, and visibility—plus get a personalized 30/60/90-day roadmap to improve. https://hubs.la/Q04rp5V-0

24/08/2026

Take your news global. Business Wire’s International Distribution helps you reach media and audiences across markets with targeted, worldwide press release distribution. https://hubs.la/Q04rnWdR0

Distribute press releases worldwide with Business Wire. Reach 92,000+ media points, target key markets, and track performance with NewsTrak analytics.

21/08/2026

Tight deadlines? Multiple approvals? Use our Press Release Essential Checklist to simplify your process—and strengthen your impact. https://hubs.la/Q04rnXFV0

19/08/2026

search is changing how people find information. Rather than clicking through links, users ask questions and get synthesized answers from trusted sources across the web—creating a new opportunity for .

Press releases that are clear, structured, and shared through reputable channels can become part of those answers. Learn actionable strategies to make your press releases more discoverable and citable by AI systems.

https://hubs.la/Q04rp5fN0

17/08/2026

Newswires have become essential infrastructure for modern communications, helping brands reach journalists while also ensuring content is surfaced in SEO, AEO, and AI search results.
https://hubs.la/Q04rp17T0

14/08/2026

Turn attention into action: UTM links show where your audience comes from and what they do next. Learn how to use them effectively. https://hubs.la/Q04rp2wT0