Innovast Digital Marketing

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Innovast Digital Marketing

We offer expertise in website design, hosting, and search optimization (SEO). Plus, we create compelling content for social media marketing. Let's chat!

Innovast crafts digital experiences that captivate, engage, and drive results. Let's grow your business together! 🚀 Elevate your online presence and attract more leads with Innovast Digital Marketing! Want your business to stand out to those actively seeking your services? Picture your website content attracting followers and nurturing relationships with YOUR future clients. If your current online

presence isn't hitting the mark, it's time for a website that outshines the competition, turning prospects into loyal customers. Since our launch in 2015, Innovast has delivered exceptional results for entrepreneurs. We boost your online visibility through targeted SEO strategies and elevate your personal brand. Message us to learn more! Meet our team:
Karen Etchells, a seasoned Digital Marketer, works closely with businesses to set measurable goals and drive leads, sales, and profitability. Stephanie Murphy, our web development lead, brings visions to life with beautiful and functional websites tailored to your needs. Visit our website at http://www.innovast.com for more information. Here's how we can help your business succeed online:

- Design and build new websites
- Upgrade existing sites for a modern, responsive format
- Offer guidance on online marketing strategies
- Provide videography for websites and social media
- Conduct workshops and training sessions
- Improve website conversion rates with best practices
- Create SEO-optimized page content
- Establish editorial calendars for direction and goals
- Manage social media marketing campaigns
- Monitor and manage online reputation
- Specializing in website design, usability, SEO, and social media management. Let's make your brand shine online! ✨

Specialties: Website Design and Usability, Search Engine Optimization (SEO), Social Media Management.

13/08/2025

🌟 Exciting News! Karen Etchells was just featured in Marketer Magazine’s latest article on top-tier video content strategies across social platforms.

👉 https://marketermagazine.co/qa/18-successful-video-content-strategies-from-different-social-media-platforms/

It’s always rewarding to share what’s working, and as it turns out, short-form video is more powerful than ever! Check it out and pick up a few fresh ideas for elevating your content game.

03/07/2025

🔍 What’s driving SEO pricing in 2025?
One big factor: the demand for quality content with a human touch.

As AI tools flood the internet with generic content, search engines are doubling down on rewarding helpful, experience-driven pages. That means SEO isn’t just about keywords anymore — it’s about strategy, storytelling, and trust.

✅ Content audits
✅ Technical SEO
✅ E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
✅ Understanding real user intent

SEO is evolving — and so is its value.

26/06/2025

Do you want your brand to be discovered by people already searching for what you offer?

Imagine your website not just as a digital brochure, but as a 24/7 lead-generating engine—attracting the right visitors, building trust, and turning prospects into loyal clients. If your current online presence isn’t pulling its weight, it’s time for a site that stands out from the competition and delivers real results.

Let’s connect and build something that works for your business.

19/06/2025

🎉 This year marks 10 years since I founded Innovast Digital Marketing! 🎉

It’s hard to believe how far this journey has come—from building websites solo at my kitchen table to leading a talented local team of web designers, SEO experts, content creators, and video pros who all share the same goal: helping businesses get results online.

We’ve grown into a full-service digital marketing agency based right here in Connecticut, and we still pride ourselves on being responsive, creative, honest, and deeply committed to the success of every client we serve.

✨ Whether it's launching a website, building a brand, writing SEO-rich content, running social media campaigns, or creating eye-catching videos… we’re here to make sure businesses stand out and thrive.

I’m proud of what we’ve built—and I’d love to connect with anyone who needs guidance with their online presence. If you know someone who could use our help, I hope you’ll keep Innovast in mind. 💻📲

Here’s to the next chapter! 🚀

11/06/2025

📣 Want more customers? Here’s how to make it happen.

If you’re running a small business, attracting the right customers is everything. But with so much competition online, just being visible isn’t enough.

🧠 You need a strategy that works.

Our latest blog post breaks it all down for you:
✅ How to improve your website to convert more leads
✅ Ways to show up first on Google
✅ Why social media, video, and reviews matter
✅ And how to keep customers coming back

👉 Read now: https://innovast.com/how-to-get-more-customers-smart-digital-marketing-strategies-for-small-business-growth/

📈 Let’s get your business growing the smart way.

26/05/2025

Intelligence without ambition is like a bird without wings — full of potential but going nowhere. 🚫🕊️

Dream big, but move bigger. 💡➡️🚀

22/05/2025

Successful people make decisions based on where they want to be — not where they are now. 🚀

Think future-focused:
🎯 Act like the person you're becoming.
That’s how growth happens.

21/05/2025

I’m Karen Etchells, founder of Innovast Digital Marketing. Since 2015, I’ve helped thought leaders and entrepreneurs shine online-- boosting visibility, generating qualified leads, and driving revenue growth.

What I Do:

🔍 SEO & Content Strategy: On-page & technical SEO that ranks at the top of Google.

🌐 Website Design & Development: Modern, responsive WordPress sites built for speed, usability, and conversions.

🎯 Conversion Rate Optimization: Adjusting to create a user journey that turns clicks into clients.

📱 Social Media & Video Marketing: Engaging campaigns on LinkedIn, Facebook, Instagram, plus captivating video content.

🎓 Workshops & Training: Hands-on coaching to empower your team’s digital skills.

📊 Reputation & Analytics: Brand sentiment monitoring, review management, and data-driven strategy refinement.

💡 Why Work With Me?

• Proven ROI: Clients see 50–150% more organic traffic and a 30–80% lift in leads within six months.

• Customized Roadmaps: Measurable goals and step-by-step plans tailored to your industry and budget.

• Full-Spectrum Expertise: End-to-end solutions—no fragmented vendors.

• Collaborative Partnership: Strategies aligned with your brand voice, values, and vision.

Ready to turn your digital footprint into a powerful growth engine? Message me or visit 👉 www.innovast.com to schedule your free site audit and strategy session today!

12/05/2025

🛍️ Do You REALLY Know Your Customers? 🤔

If you're marketing without a Buyer Persona, you're basically guessing... and guesses don't drive sales. 🎯

A Buyer Persona is a detailed profile of your ideal customer — their needs, goals, challenges, and buying behavior.

Why it matters👇
✅ Speak their language
✅ Solve their specific problems
✅ Target the right people, not just any people

When you know WHO you're talking to, your marketing becomes smarter, stronger, and way more effective! 💥

Stop marketing to everyone. Start connecting with the people who actually want what you offer. 🙌

Need help defining your buyer persona? Let’s chat! 😉

09/05/2025

🛑 FACT: Everyone checks reviews before buying. Yes, EVERYONE. 👀⭐️

Think about it — when was the last time you made a purchase without peeking at the reviews first? 🤔 Exactly.

If your website is where people shop or book services, make sure your ⭐ 5-star reviews ⭐ are front and center!

✅ Build trust instantly
✅ Boost conversions
✅ Show proof that your customers love what you offer

Don't make visitors go searching — display your reviews proudly on your site and let your happy customers do the talking! 🗣️✨

Need help adding reviews to your website? Let’s make it happen. 💻🚀

07/05/2025

Your social media should lead to real action! Stop chasing likes and start driving conversions. Let’s make it happen! 📈 Book a free consultation!

04/05/2025

The only thing worse than starting and failing… is never starting at all.

Every success story begins with a first step — not with waiting. 🚀

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Opening Hours

Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
Friday	08:00 - 17:00

Telephone

+18606343836

Website

https://www.innovast.com/

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Our Story

Innovast Digital Marketing positions businesses to be competitive on the web with website design, content writing, search engine optimization (SEO), social media and reputation management. We also specialize in personal branding. Keeping up with how people prefer to consume content on the web, we’ve added video production to our marketing toolbox.

We work closely with business owners, organizations and independent professionals to carry out strategies to best reach your target audience. We set goals and expand our clients' reach online. Innovast will work with your team to activate a plan of action that delivers results —ultimately increasing leads, sales, and profitability.