Leadtail

30/10/2025

Founders own the message. So what does the marketer do? 🧐

Cari Jaquet says your job is the vital link:

1. Find the People: Identify the accounts and buyers who match the founder's strategy.
2. Understand the Need: Figure out what they need.
3. Build the Campaign: Create the targeted plan to reach them.

P.S. Her career advice? "Try out a vertical, try out mid-market" to find where you're happiest!

29/10/2025

Forget the 7 Ps. It's time for the 8th P: PLATFORM. 🤯

New IBM research proves Thought Leadership is a financial engine, not just a brand builder:

156% ROI (16x better than traditional marketing).

Drives $265 BILLION in annual executive spending.

Stop treating TL as content output. Start building it as the research-backed platform for your entire B2B strategy.

:

If you’ve taken marketing classes at University or worked in the field for a while, you’re probably familiar with the...

28/10/2025

If you handle cold outreach, you might be the most important messaging weapon in your company. ⚔️

You have just the subject line or the first four seconds of a conversation to convince someone your message is worth their time. Which means you have to immediately earn the right to talk—don't be the 27-minute spiel they hang up on!

24/10/2025

Marla Schilling shares a brilliant strategy for successful AI adoption: build trust through participation. Instead of just telling the team which tool to use, she brought everyone in to research, test, and share their feedback.

The key takeaway? Any decision to onboard new technology should be a collective team effort, not a top-down mandate. That sense of participation builds the trust and confidence needed for true buy-in.

23/10/2025

Don't just upload audio to YouTube—think like a video creator! 🎬 Success means transforming your podcast into a compelling visual package. You can start simply with a single camera to add human connection, or go all-in with multi-angle, dynamic editing. 💡

The secret sauce is the thumbnail (your digital billboard!) and smart structuring: use Video Chapters for SEO and discovery, and always extract those powerful 60-second moments as YouTube Shorts to bring new audiences into your show. It's time to find your visual voice! 🎙️

Read more from :

The definitive guide to creating engaging podcast content Submit Search Search Input Creator and Artist Stories The definitive guide to creating engaging podcast content By The YouTube Team Oct 08, 2025 [[read-time]] minute read Share Once your podcast is set up on YouTube, the next step is to think...

21/10/2025

In the AI era, noise is infinite, and content has become flat.

Generative AI acts as a mirror, revealing that our chase for efficiency stripped away the "human fingerprint"—the small signs of care and texture that build real trust.

The shift: Stop prioritizing volume (attention) and start prioritizing shared rhythm (affinity). Perfection is cheap; success belongs to brands that put the evidence of care and genuine thought back into their work.

Read more by Content Marketing Institute :

Attention alone isn’t enough anymore. Top marketers build lasting customer affinity by making their audience (not themselves) shine. Here’s how.

20/10/2025

How do you teach AI to actually help your business? 🤔

It's less about flashy demos and more about coaching. Melissa McCready shares her peanut butter sandwich analogy for training AI like a human assistant: focus on people, process, technology, and data.

Learn how this approach can create workflows that mimic your brand's unique voice and drive real results.

17/10/2025

The pressure is intense for B2B marketers to prove ROI, but the long, winding customer journey makes proof feel elusive.

🕵️‍♀️ That's why your unified KPI dashboard is no longer a luxury—it’s an essential guide for navigating the chaos. To move beyond vanity metrics, focus on tracking AI-Referred Traffic and E-E-A-T to ensure you're visible in the new search landscape, while simultaneously monitoring Lead Velocity Rate (LVR) and MQL-to-SQL Conversion to confirm your pipeline health and sales alignment.

Finally, measure your ultimate impact by tracking Customer Lifetime Value (CLV) to justify acquisition costs and prove long-term value. 💰

Read more:

Familiarize yourself with some of the mainstream metrics that B2B marketers use to track and improve performance.

15/10/2025

With AI making content easy to create & hard to trust, you MUST be genuine. True thought leadership needs 3 things: Credible Experience, Audience Need, & Unique Insights.

Stop sounding like a chatbot. Start building trust.

Here’s how to create content with fresh thoughts by distinctive leaders: Put humans at the heart of your thought leadership strategy with this framework.

13/10/2025

AI is rewriting the SEO rulebook—and fast. 🤖

Nick Fraunfelder, CEO of Sure Oak, to break down how tools like ChatGPT, Grok, and Gemini are reshaping organic discovery.

Learn why organic social is now key & what to do to stay visible in the new AI-powered search environment. 💡👇

https://bit.ly/4m3d19N

10/10/2025

Happy World Mental Health Day! 🧠 B2B marketing is a marathon fueled by too much screen time and the pressure to succeed. And it's a lot!

Here's our official "Un-Burnout" Playbook:

• Log Off, Literally: Silence the pings. Your worth isn't tied to your notification count.
• Ditch the Vanity: Stop stressing over likes. We get paid for pipeline, not applause.
• Establish Boundaries: That 5 PM quit time? Treat it like a client deadline. Respect it.

Your brilliant, caffeine-fueled brain needs a break. Take it. 💖

08/10/2025

Your LinkedIn ads aren't just for clicks. 🙅‍♂️

Justin Rowe, Founder of Impactable, shares his B2B paid social playbook: how to use ABM, long-cycle retargeting, and thought leadership ads to drive real pipeline across the entire funnel. 💡

Watch the full episode here: https://bit.ly/4pIY0MC